Our franchise system Made in Germany, performing globally
“It has been a great journey so far. But for us it is only just the beginning.” Christian Völkers
reasons to become an Engel & Vรถlkers franchise partner.
1 Success of our franchise system
2 Premium brand presence
3 Worldwide marketing opportunities
4 Training expertise
5 Full service support
6 Mr. de Robianoâ€™s success story
7 Opportunities for business growth
8 Potential for industry professionals
What makes the Engel & Vรถlkers franchise system so successful? Our core values: competence, exclusivity and passion.
1 Over the past 30 years, Engel & Vรถlkers has
Our vision of bringing together the aspira-
made its name throughout the world as a
tions of discerning individuals worldwide
services company specialised in the broker-
is characterised by the core values of our
age of high-end real estate and yachts. We
brand: competence, exclusivity and passion.
and our partners have remained on a steady
If you can identify with these values and our
course of growth both nationally and inter-
high expectations of top-class services and
nationally, especially since the introduction
would like to grow together with us, then we
of our unique franchise system in the 1990s.
should meet and talk.
“Behind every successful business there is a strong team. Together with our partners, we know how to make use of these strengths worldwide.” Christian Völkers, Founder
“Engel & Völkers partners profit from a first-class image. Our clients come to us because we have access to the right properties and prospective buyers.” Georgios Petras, Rhodes, Greece
How do you benefit as a partner from the name Engel & Völkers? Through your positioning as a world renowned premium brand.
2 As an independent Engel & Völkers fran-
shop concept and standardised, highly pro-
chise partner, you benefit from the eminent
fessional services. Our brand strength is
reputation of a global brand from the out-
further distinguished by our specialisation
set. The strength and high recognition value
in sub-markets and our focus on selected
of this brand means that clients with pre-
premium target groups. We raise awareness
mium properties and potential employees
for our brand with a host of different PR and
will automatically express an interest. This
marketing activities every single day – and,
is due not least to our clear and consistent
in doing so, create the ideal framework for
corporate identity, as well as our established
your own business success.
What does the international Engel & Völkers network offer you? Reciprocal client referrals through worldwide connections.
3 Engel & Völkers offers you the ideal con-
luxury apartments in Dubai for your local
ditions for building up your own business
clients through to foreign buyers interest-
locally, while also benefiting from access
ed in a property in your portfolio. As an
to top properties and wealthy private and
Engel & Völkers franchise partner you
corporate clients beyond the boundaries
remain your own boss while also becom-
of your particular region. Our growing
ing a part of a large ‘family’ that acts as
network of partners, with over 400 shops
a global support network. All members
and offices in 38 countries, provides you
of this family have the same clear
with brokerage opportunities worldwide –
objective: to delight discerning clients with
from second homes in Tuscany or
â€œBeing in a global network really pays off. In no time at all I was able to showcase prestigious homes all over the world to my clients.â€? Claudia Aguayo, Lo Barnechea, Chile
“Even as an old hand, you can always learn something new at Engel & Völkers. And for my employees the Academy training was worth its weight in gold.”
How can you make our proven system work for you? Through indepth practical training at the Engel & Völkers Academy.
4 Increasingly dynamic market developments
with you, we will teach you everything about
are calling for specialisation and profound
the innovative Engel & Völkers system –
know-how. This is precisely the aim of the
from market analysis through to property
in-depth training and in-service develop-
presentation and the closure of contracts.
ment offered by the Engel & Völkers Acad-
Tried and tested sales seminars, expert
emy, which was founded in 1996 and caters
workshops and continually optimised con-
to the individual needs and requirements of
cepts ensure a sound training that meets the
everyone from our franchise partners through
necessary requirements – and a solid know-
to shop assistants. Irrespective of how much
ledge base that is of equal benefit to industry
sales and property knowledge you bring
insiders and newcomers from other sectors!
What support do you receive as an Engel & Völkers partner? Innovative IT solutions and comprehensive care.
5 As an Engel & Völkers partner, you are
highest standard of client support. You will
supported both when setting up your shop
also profit from efficient sales and CRM tools,
and in your daily business. This includes, for
innovative mobile services and our web-
example, your own online subdomain that is
based Print Shop that allows you to produce
linked to the Engel & Völkers homepage.
high-quality marketing tools and other ma-
Our Intranet, “E&V Life”, can be accessed
terials quickly using standardised templates.
anywhere in the world and offers you ex-
There is always a personal contact on hand
tensive specialist marketing and real estate
at our head office to answer your questions –
knowledge, while our “Global Office”
so that you can concentrate all your efforts
broker software enables you to provide the
on building up and expanding your business.
â€œAs a partner, you are not only supported while starting up, but long after as well. This gives you a huge sense of security from the start.â€? Shirley Coates, Irvine, California, U.S.A.
“Engel & Völkers is unique in many respects. A competitive advantage that impressed me immediately – and that’s confirmed in new ways every day.”
How soon does the purchase of a licence pay off? Right from the beginning as Mr. de Robiano’s success story shows.
6 The story of Geoffroy de Robiano’s suc-
prospects for this entrepreneur with a taste
cess as an Engel & Völkers partner began
for success. But the fact that he reached the
in 2006, when he got a first glimpse of
break-even point twice as fast as expected
the successful franchise system through
and had a positive cashflow within just a
a personal contact – and was immediately
few months came as a surprise even to him.
taken with it. Having gained many years
Today, Geoffroy de Robiano’s services are
of experience as an international stockbro-
in such high demand that his team is in
ker, as a manager of several property firms
urgent need of extra support and is expect-
and as the owner of a machine-building
ed to grow from three to eight real estate
company, purchasing an Engel & Völkers
agents. And this success story is not over
licence in 2009 promised new and exciting
What doors does an Engel & Völkers licence open for you? It is the key to successful entrepreneurship.
7 With this brochure we hope that we have
a complete picture of your partnership with
been able to show you what invaluable
Engel & Völkers and what you stand to
business advantages the acquisition of an
gain from your investment, which initially
Engel & Völkers licence can bring – and
includes the opening and expanding of your
what your future could hold as an inde-
property shop and a one-off licence fee.
pendent partner. The initial term for licence contracts is ten years, after which time you
Certainly reason enough to contact us today.
are free to extend it. Your success is our
We will be happy to meet with you, outline
success – and vice versa! You are bound to
the individual options available and answer
be interested first and foremost in gaining
any questions you may have.
â€œSetting up a business from scratch does, of course, involve a certain capital investment. But in my case this has more than paid off.â€? Roberto Magaglio, Milan, Italy
“Acquiring my licence has brought entirely new opportunities: access to exceptional properties and the corresponding clientele.” Frédéric Van Blerk, Kalmthout, Belgium
What does an Engel & Völkers licence offer you as an industry professional? Attractive growth prospects, both qualitative and quantitative.
8 As an experienced property expert, you
qualitative terms: you extend your local
know that anybody wishing to compete
marketing potentials and increase the
and excel in this sector must respond to
value of your property portfolio many
the growing demands of the market. Even
times over. More than 30,000 exposés sent
if you’ve established yourself as an inde-
every month in 38 countries and annual
pendent agent in your local area, you never
real estate transactions of more than 20
really know what tomorrow will bring.
billion euros speak for themselves – and for
An Engel & Völkers licence brings superb
the unique growth potential that a partner-
opportunities in both quantitative and
ship with Engel & Völkers can offer you.
Engel & Völkers: a strong brand with a diverse business profile.
The success story of Engel & Völkers began in 1977 when the company began brokering prestigious residential property. Our strong brand is now bolstered by an acclaimed franchise system with a unique shop concept, a comprehensive range of services and innovative marketing and IT capabilities.
The Commercial division, founded in 1988, is specialised in the brokerage of commercial real estate – from multi-purpose apartment and office blocks to industrial and retail space, and investment portfolios – and is represented with over 40 commercial offices in Germany, the rest of Europe, South Africa and the Middle East.
Capital AG was founded in 2008 and is concerned with the issuance of upmarket property investment products. These ventures draw on the brand, the global network and the extensive market and real estate expertise of Engel & Völkers AG.
Founded in 2004, this business division specialises in tailored marketing strategies, pan-European sales and individual consultancy services for exclusive property resorts abroad.
Since 2007, the Yachting division has also formed a part of Engel & Völkers’ comprehensive range of services. Alongside the brokerage of high-end yachts, this also incorporates a charter service and management of new constructions and refitting projects.
The in-house publisher “Grund Genug” has been producing its architecture and lifestyle magazine GG in four languages since 1988. Along with editorial articles, home stories and travel tips, this internationally renowned magazine showcases exclusive properties and yachts from all over the world on a quarterly basis.
Published on Apr 15, 2011