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Senior Fall 3 Liberal Studies Science 3 Advertising Research/COMM 388 3 Integrated Marketing Campaigns/ COMM 402 6 Electives 15


Spring 3 Senior Seminar and Thesis (LS Capstone)/COMM 400 3 Social Science 8 Electives 14

Advertising Minor (18 Credits) Persuasive skills are valued in every business. This 18 credit minor focuses on developing an integrated portfolio of skills and projects that would support any promotional process. This dynamic minor would enhance many students’ career goals. • Introduction to Integrated Marketing Communication COMM 101 or Fundamentals of Advertising COMM 342 • Principles of Public Relations COMM 372 • Broadcast Copywriting COMM 321 • Introduction to Sales Promotion and Direct Marketing COMM 349 • Advertising for Electronic Media COMM 381 • Integrated Marketing Campaign Development COMM 402

Digital Media Communication M.C. Gensheimer, Program Director Communication skills are valued in every business. As a Digital Media Communication major you will build the skills necessary to develop a varied communication portfolio, gain valuable real world experience in the field and get a head start on your career. You will learn to design engaging content for a variety of audiences and media. Our experienced faculty will help you to develop your creativity in a challenging and caring environment. The Communication world is exploding with opportunity; as a Digital Media major you will be prepared for a vibrant career. Juniors and Seniors are eligible for professional internships at local media outlets, advertising agencies and corporate offices. Digital Media Communication Curriculum (Numerals in front of courses indicate credits) Freshman Fall 2 First-Year Seminar/COMM 161 3 College Composition/LENG 111 3 History Without Borders/LHST 111 3 Presentational Strategies/SPCH 115 3 Introduction to Electronic Media/ COMM 111 3 Fine Arts Series 17

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Spring 3 Critical Analysis & Composition/ LENG 112 3 Introduction to Philosophy/LPHI 131 3 Digital Audio Production/COMM 241 3 Found of Theology and Christian Morality/LTHE 101 6 Electives 18

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Profile for Gannon University

Gannon University Undergraduate Catalog 2020-2021  

Gannon University Undergraduate Catalog 2020-2021