SPORT MANAGEMENT AND MARKETING
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areas are studied in the context of regulatory and public policy issues. Students will analyze the operational and financial aspects of an insurance company. Prerequisite: RISK 300 3 credits RISK 450: Retirement and Estate Planning This is a comprehensive course consisting of two parts: Retirement Planning and Estate Planning. The practical knowledge needed for choosing the best retirement plan and designing a plan that will meet a client’s needs from a tax and retirement standpoint is discussed. Retirement planning topics include qualified plans, non-qualified plans, and IRAs. Estate Planning will include various aspects and strategies of estate and gift tax planning, including the nature, valuation, transfer, administration, and taxation of property. Emphasis is given to a basic understanding of the estate and gift tax system. This course is also listed as FINC 450. 3 credits Prerequisite: BCOR 311 RISK 499: Business Continuity and Risk Management This course explores the area of Business Continuity and Risk Management in a comprehensive manner to provide for organizational resilience. Particular emphasis is placed on assessing threats which may lead to disastrous events, evaluating control alternatives and implementing strategies. Practical solutions to enable an organization to mitigate risk, to manage crisis and to recover after a disaster are discussed and emphasized. The course is designed to expose the student to all aspects of a holistic Business Continuity and Risk Management program and to determine the most appropriate requirements. This class will involve development of a Business Continuity Plan for a local business enterprise. 3 credits Prerequisites: RISK 300, RISK 321
SPORT MANAGEMENT AND MARKETING (BSBA) With the proliferation of sports teams, facilities and business there is a growing need for professionals interested in combining both a passion and talent for the marketing and management of sport industries. The major provides students the opportunity to combine their dual interests in marketing and management with applications to sport professions. Students in the major advance their education while drawing on multiple areas of knowledge and skills learned and experienced in the classroom, lab setting and on sports-specific sites at the local, regional and national level. The major seeks to combine a strong foundation in theory and practice in preparing the student for advanced degree programs or entry-level careers in a variety of fields including the marketing and management of professional sports, collegiate sports, recreational management, sports marketing and sports communications. The following courses (18 credits) must be completed to satisfy the requirements for the BSBA in Sport Management & Marketing: SMGT 300/Principles of Sport Management SMGT 318/Sport in Society SMGT 325/ Team Sports Organization and Management SMGT 375/Sport Facilities and Event Management SMGT 460/Sports Ethics SMGT 480/Principles of Sport Marketing
SMGT COURSE DESCRIPTIONS SMGT 300: Principles of Sport Management The intention of this course is to cover, in detail, the business of sport. Students will be introduced to a variety of sport business topics and complete various experiential learning projects with sports organizations. This class will help students to better understand the unique aspects of the sport business industry and apply traditional business theory and practice to the sport business setting.
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