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BCOR 240: Marketing in the Global Environment This course helps students to understand and apply the fundamentals of marketing from a global perspective. The major strategic decisions of marketing are covered including capturing marketing insights, connecting with customers, shaping market offerings, delivering and communicating value, and creating successful long term growth. These topics, along with the examination of buyer behavior, marketing research, marketing planning, and the societal, consumer and ethical issues of marketing are examined through readings, experiential exercises, class discussions, and a comprehensive marketing planning project. The marketing planning project calls for each student to apply marketing research and planning skills by creating and presenting a marketing plan for the successful marketing of a specific product to a specific target market in the global business environment. Prerequisite: BCOR 105 3 credits BCOR 250: Management Theory and Practice This course will introduce students to the principles of management. From the organizational and behavioral aspects to process and management techniques of everyday business, this course is designed to give students a social, historical, legal, economic, and environmental knowledge and understanding of today’s complex business world. The crux of management can be summed up as the combination of interpersonal skills, work competence, specific tools and methods (e.g., Project Management, Quality Management), understanding of business processes, their measurement and interdependency as well as the ability to successfully cope within an ambiguous setting. This is a seminar style course and not a lecture. This puts the onus on students to be prepared and to engage in relevant discussion. Prerequisite: BCOR 105 3 credits BCOR 303: Legal Environment of Business This course addresses the global, political, social, environmental, and regulatory legal issues confronting businesses. Students will explore important topics in business law, including entity formation, corporations, contracts, agency, Sarbanes-Oxley, the UCC and other topical areas. Because decision making at all levels in the firm must take legal consequences into account, the study of the legal environment requires and develops critical thinking skills, logic, and reasoning. Prerequisites: BCOR 250 3 credits BCOR 311: Financial Management I This course introduces the financial and economic concepts necessary to understand, analyze, and resolve corporate investment, financing, and dividend decisions. The course also establishes the goal of the firm, the ethical behavior appropriate for the achievement of this goal, an elementary knowledge of financial markets and instruments, and insight into the international aspects of these topics. Prerequisites: Junior Standing, BCOR 111, BCOR 112, BCOR 215, and BCOR 220 3 credits BCOR 440: Operations and Supply Chain Management This course studies the processes required to create and distribute goods and services which are increasingly taking place outside the boundaries of the traditional enterprise. Students will learn how to analyze processes, ensure quality, create value, and manage the flow of information, products, and services across a network of customer enterprises and supply chain partners. Case studies give students a hands-on experience with analytical models and require cogent written analysis. Prerequisites: BCOR 311 3credits BCOR 480: Business Policy This is a comprehensive capstone course requiring students to integrate previous analytical skills in analyzing corporate problems. The course concentrates on organizational strategy and policy and focuses on the responsibilities of senior management and the analysis of situations having significant impact on the organization. The emphasis throughout the course is that of top management and this emphasis takes an integrative, multi-functional perspective with emphasis on ethics and responsibility to society. The basic concepts studied apply to all forms

Profile for Gannon University

Gannon Undergraduate Catalog 2018-2019  

Gannon Undergraduate Catalog 2018-2019