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SPORT MANAGEMENT AND MARKETING

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SMGT 372: International Sports Management This course is designed to provide students with an introduction to International Sport, Wellness and Recreation observed through a different culture. The course will cover international sport management and governing body selection of host markets, the economic impact of hosting sport events, managing security, media, communications, working with athletes, marketing, event operations, logistics, ticketing, organizational structure of host markets, host infrastructure, macroeconomics of the event and politics and culture of the host. The course involves international travel and experiential learning. Prerequisite: Junior standing 3 credits SMGT 375: Sport Facilities and Event Management This course is a comprehensive investigation of the components of managing athletic facilities and events staged by those facilities. The course combines both theory and real world application in describing the comprehensive and time consuming behind the scenes organization that goes in to the day to day maintenance of and event planning in athletic facilities. Topics include, but are not limited to, liability, facility planning, concessions and merchandising, systems, staffing, budgeting, crowd management and security, and post event analysis. Prerequisite: BCOR 250 3 credits SMGT 390: Sustainability in Sport Management This course is a combination of online learning modules focused on sustainability in sport and practical experience. This includes sustainability training, learning green operations at a MLB venue, and implementing the training through work at the MLB All Star Game and associated events throughout the MLB All Star Week. Prerequisite: Junior standing 3 credits SMGT 450: Internship in Sport Business This is an individually arranged course that combines work experience with a related academic project. The course is intended to afford students an opportunity to apply theoretical classroom information in a real world environment, and develop skills beneficial to students seeking careers in sport management. The course is a culmination of major coursework, allowing students to demonstrate mastery of sport management and marketing content, apply critical thinking skills to an authentic issue, and reflect on accumulated content and experiences. Students are required to complete a minimum of 40 hours of internship experience with a sports organization per academic credit earned. Prerequisite: Junior standing 3 credits SMGT 460: Sports Ethics The objective of this course is to explore broad issues in the philosophy of sport by examining the ethical presuppositions of competitive athletics and their connections to moral and ethical theory. The discussion of each topic deals with examples from the world of sport and illuminates them in light of philosophical work on such values as fairness, justice, integrity, and respect for rights. Prerequisite: Junior standing 3 credits SMGT 480: Principles of Sport Marketing This course is designed to acquaint students with comprehensive fundamental theories and issues in sport marketing, grounded within traditional marketing principles, and emphasizing unique application to the sport business industry. This course includes several real-world projects that require a high level of professionalism and mutually benefit the sports organizations and students in the course. Prerequisite: BCOR 240 3 credits

Profile for Gannon University

Gannon Undergraduate Catalog 2018-2019  

Gannon Undergraduate Catalog 2018-2019