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ENTREPRENEURSHIP (BSBA) The word entrepreneur came to the English language from the Old French word entreprendre which means to undertake or to begin. Another closely related word is enterprise which is the ability to do difficult things or to solve problems in new ways. Accepting risk and using initiative, the entrepreneur creates new ideas, products, business ventures, industries, and even markets. The student who majors in entrepreneurship will take a unique set of courses designed to develop the thought processes and skills required to turn possibility into reality. The core idea that drives the entrepreneur is creating value for the customer by recognizing opportunities and identifying the resources needed to capitalize on them. The Small Business Development Center (SBDC) and the Erie Technology Incubator (ETI), housed in the Center or Business Ingenuity, provide a unique opportunity to interact with and complete projects for small business owners and new business creators. Students will be qualified for many business opportunities such as sales, management, product development, business consulting, business development, business startup, and business ownership. The following courses must be completed to satisfy the requirements for the BSBA in Entrepreneurship: ENTR 310/Organizational Innovation ENTR 330/Entrepreneurial Finance ENTR 410/New Venture Creation MKTG 325/Marketing Communications MKTG 400/Market Research And three credits of advanced Entrepreneurship, or Marketing electives planned with the student’s advisor.

COURSE DESCRIPTIONS ENTR 310: Organizational Innovation Organizational Innovation provides an overview of the entrepreneurial process. In this course, we discuss where entrepreneurs get their ideas and the different types of entrepreneurial opportunities, such as start-ups, franchises and family-owned businesses, which are available to someone wanting to start a business. The two primary focuses of this course are around understanding the process of idea generation/evaluation and providing a complete understanding of the components of a business plan. By the end of the semester, students will have evaluated several start-up companies as well as identified and evaluated original product, service and non-profit ideas of their own. This course is also listed as MGMT 311. Prerequisites: BCOR 240, BCOR 250 3 credits ENTR 330: Entrepreneurial Finance Entrepreneurial Finance focuses on the financial issues confronting start-up ventures. These ventures do not have the same standing as well-established, publicly traded corporations; therefore, a start-up must raise capital differently. We will address key questions relevant to these companies: how financial statements are created and interpreted; how much money can and should be raised; when should it be raised and from whom; what is a reasonable valuation of the company; and how funding should be structured. In this course, start-up companies will be examined at all phases of their life cycles, from initial idea generation to the ultimate harvesting of the venture. We will also investigate various organizational forms, financing options and ways to harvest the venture. This course is also listed as FINC 330. Prerequisite: BCOR 311 3 credits ENTR 410: New Venture Creation New Venture Creation represents the culmination of the entrepreneurship program. In this

Profile for Gannon University

Gannon Undergraduate Catalog 2018-2019  

Gannon Undergraduate Catalog 2018-2019