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CheckPoint: Communication Strategies In order for written business communication to be effective, the writer must take the audience into consideration by focusing on readability level, style, and elements that build goodwill (Locker, 2006). Think about the information below as you formulate your answers to this CheckPoint. Scenario 1: Readability Formula: As the text suggests, writers will want to make the content easy to read by simplifying ideas, organizing them logically, and laying out the document in an appealing way. Refer to the Gunning Fog Index and the Flesch Reading Ease Scale to calculate readability formulas. In addition to the course text, search the Internet for information regarding readability formulas. Good Style: This scenario deals with bad news (a negative message). Not only will classmates be missing out on the trip to Mexico, but they will also lose their deposits. While it is important to be honest, the structure of the message is important. Building Goodwill: The writer of this message is merely the messenger; the situation is out of his/her hands. Although reimbursing classmates would be ideal, the bus company is filing for bankruptcy and may not have much to offer. What other alternatives might be possible? The writer should also try to determine the audience’s initial reaction, the amount of information required, positive aspects that can be emphasized as well as obstacles that must be overcome, and expectations of the audience. Scenario 2: Readability Formula: As the text suggests, writers will want to make the content easy to read by simplifying ideas, organizing them logically, and laying out the document in an appealing way. Refer to the Gunning Fog Index and the Flesch Reading Ease Scale to calculate readability formulas. In addition to the course text, search the Internet for information regarding readability formulas. COM 215 Written Communication Course Syllabus Page 11 COM 215 Good Style: In the business world, busy people do not have time to wade through extraneous details. Think about what resolution would be appropriate, with precise details included. Building Goodwill: Scenario 2 is both a negative message and a persuasive message. Think about the best way to organize information for these types of messages. Finally, is a continued relationship with the bank important? If it is, that relationship can be a powerful persuader, too. The writer should also try to determine the audience’s initial reaction, the amount of


information required, positive aspects that can be emphasized as well as obstacles that must be overcome, and expectations of the audience. Reference Locker, K. O. (2006). Business and administrative communication (7th ed.). Columbus, OH: McGraw-Hill. · Resources: Appendix B; Chapter 2 (pp. 34-46), Chapter 3 (pp. 66-79), Chapter 4 (pp. 87108), and the Glossary (pp. 649-658) in Business and Administrative Communication (7th ed.); Ch. 1-3 in the Business Communication Handbook at the BAC Web site ( http://highered.mcgraw-hill.com/sites/dl/free/0072964464/221386/Chapter_01.pdf ; http://highered.mcgraw-hill.com/sites/dl/free/0072964464/221386/Chapter_02.pdf ; http://highered.mcgraw-hill.com/sites/dl/free/0072964464/221386/Chapter_03.pdf ); and Internet Due Date: Day 3 [Individual] forum· Read the following scenarios:· o Scenario 1: The trip scheduled for Mexico during spring break has been cancelled due to the bankruptcy of the bus company. You must tell 25 of your classmates that the trip has been cancelled and that they have lost their $100 deposit. How will you convey the information and still uphold their goodwill toward you? o Scenario 2: Your local bank made a mistake on your printed checks. Additionally, the bank charged you for the checks, even though the order was supposed to be complimentary for customers opening a new account. How would you draft a letter that allows your irritation to work for, rather than against, you? Compare and contrast comm· CheckPoint: Communication Strategies In order for written business communication to be effective, the writer must take the audience into consideration by focusing on readability level, style, and elements that build goodwill (Locker, 2006). Think about the information below as you formulate your answers to this CheckPoint. Scenario 1: Readability Formula: As the text suggests, writers will want to make the content easy to read by simplifying ideas, organizing them logically, and laying out the document in an appealing way. Refer to the Gunning Fog Index and the Flesch Reading Ease Scale to calculate readability formulas. In addition to the course text, search the Internet for information regarding readability formulas. Good Style: This scenario deals with bad news (a negative message). Not only will classmates be missing out on the trip to Mexico, but they will also lose their deposits. While it is important to be honest, the structure of the message is important. Building Goodwill: The writer of this message is merely the messenger; the situation is out of his/her hands. Although reimbursing classmates would be ideal, the bus company is filing for bankruptcy and may not have much to offer. What other alternatives might be possible? The writer should also try to determine the audience’s initial reaction, the amount of information required, positive aspects that can be emphasized as well as obstacles that must be overcome, and expectations of the audience. Scenario 2: Readability Formula: As the text suggests, writers will want to make the content easy to read by simplifying ideas, organizing them logically, and laying out the document in an appealing way. Refer to the Gunning Fog Index and the Flesch Reading Ease Scale to calculate readability formulas. In addition to the course text, search the Internet for information regarding readability formulas. COM 215 Written Communication Course Syllabus Page 11 COM 215


Good Style: In the business world, busy people do not have time to wade through extraneous details. Think about what resolution would be appropriate, with precise details included. Building Goodwill: Scenario 2 is both a negative message and a persuasive message. Think about the best way to organize information for these types of messages. Finally, is a continued relationship with the bank important? If it is, that relationship can be a powerful persuader, too. The writer should also try to determine the audience’s initial reaction, the amount of information required, positive aspects that can be emphasized as well as obstacles that must be overcome, and expectations of the audience. Reference Locker, K. O. (2006). Business and administrative communication (7th ed.). Columbus, OH: McGraw-Hill. Resources: Appendix B; Chapter 2 (pp. 34-46), Chapter 3 (pp. 66-79), Chapter 4 (pp. 87108), and the Glossary (pp. 649-658) in Business and Administrative Communication (7th ed.); Ch. 1-3 in the Business Communication Handbook at the BAC Web site ( http://highered.mcgraw-hill.com/sites/dl/free/0072964464/221386/Chapter_01.pdf ; http://highered.mcgraw-hill.com/sites/dl/free/0072964464/221386/Chapter_02.pdf ; http://highered.mcgraw-hill.com/sites/dl/free/0072964464/221386/Chapter_03.pdf ); and Internet Due Date: Day 3 [Individual] forum Read the following scenarios: Scenario 1: The trip scheduled for Mexico during spring break has been cancelled due to the bankruptcy of the bus company. You must tell 25 of your classmates that the trip has been cancelled and that they have lost their $100 deposit. How will you convey the information and still uphold their goodwill toward you? Scenario 2: Your local bank made a mistake on your printed checks. Additionally, the bank charged you for the checks, even though the order was supposed to be complimentary for customers opening a new account. How would you draft a letter that allows your irritation to work for, rather than against, you? Compare and contrast comm


Com 215 week 2 checkpoint communication strategies