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The Chartered Institute of Marketing Awards Programme 2011

www.cim.je

2011 headline sponsors:

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Loyal to the CIM for the past 15 years

We love events, loud or discreet, and we are passionate about making them the best they can be. Our services range from full organisation to simply advising on equipment hire and we cover anything and everything in between! We approach all challenges with a hands on colourful attitude.

Contact Rachael to discuss your requirements T: 01534 865885 | E: rachaelg@delta-av.com | W: delta-av.com Unit 4 | Springside | Trinity | Jersey | JE3 5DG


cim 2011

The Chartered Institute of Marketing Awards Programme 2011

www.cim.je

2011 headline sponsors:

programme sponsor:

MAD FOR IT Foreword | | John Hewood

www.cimjersey.com

The Awards 2011 Headline Sponsors

Delta JT The Beach

Award Sponsors 2011

Jersey Post The One Foundation RBC Wealth Management Hotel de France

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refreshing the parts other Jersey media fail to reach.

Winner

Marketing Excellence

I

t seems unlikely that any marketing professional is unfamiliar with the American television series that first aired in 2007 under the title Mad Men, but for the avoidance of doubt it is not about mental defectiveness. The “Mad” of the title is of course an abbreviation of Madison Avenue, a New York street that runs through mid-town Manhattan and is only remarkable for the fact that it once was headquarters to just about every marketing, advertising and design business in the United States. Just as Fleet Street is no longer synonymous with Britain’s newspaper industry, so much of the advertising sector moved away from Madison Avenue. Still, the “Mad” label remains affixed and it’s appropriate that it should be so. If I were writing a sermon instead of a foreword I would probably begin by attributing the text for the day to the gospel according to Jobs. Steve Jobs was a computer wizard, inventor and entrepreneur, but probably his greatest attribute was that he was a brilliant natural marketer. Some say he was also, in the nicest possible way, a little bit crazy. Which brings me back to my “Mad” theme. The following is copy for an Apple Inc. campaign created in 1997 by TBWA Chiat Day. “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes - the ones who see things differently. They’re not fond of rules and have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing that you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world - are the ones who do.” It would be hard to come up with a greater exhortation to dare to be different. The essence of what marketers do is to bring about change, and to succeed in that you must do things that are impossible to overlook. This involves seeking that essential difference that no one else has yet discovered. So, to quote Steve Jobs, if you haven’t found it yet, keep looking. Don’t settle.

Winner

Best Brand Campaign

John Henwood MBE

President Chartered Institute of Marketing Jersey Branch Winner

Best Small Business

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CIM 2011

Welcome to the 2011 Chartered Institute of Marketing Awards.

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cim 2011

T

he CIM Awards are coveted by many as the most prestigious of Jersey’s annual award ceremonies and our Awards dinner brings together the largest gathering of marketing and business professionals in Jersey to celebrate marketing excellence by local marketers. We have developed a reputation over the years for creating a fabulous evening of entertainment and 2011 is no different. So for this year’s theme we are taking you back to prohibition era United States, circa 1920-1930, and to those establishments that went underground to illegally sell alcohol. During this time, the sale, manufacture, and transportation (bootlegging) of alcoholic beverages was illegal throughout the United States. The term “speakeasy” was derived from a patron’s manner of ordering alcohol without raising suspicion - bartenders would tell patrons to be quiet and “speak easy”. Speakeasies were numerous and popular during the prohibition years. Some of them were operated by people who were part of organised crime. Even though police and agents of the Bureau of Prohibition would often raid them and arrest their owners and patrons, they were so profitable that they continued to flourish. My thanks tonight go to each of our sponsors and especially to our headline sponsors; The Beach Communication, Delta Production Services and JT for their support. Without our sponsors, these awards and the award night would not be possible. Each of our sponsors demonstrates excellence in their industry and we are proud to call them our partners. This year the Jersey branch of the CIM’s chosen charity is Multiple Sclerosis Jersey, and during the evening you will have the opportunity to make donations to this fabulous cause. Please give generously. We believe that it is important for business to be completely integrated into its local community and I know how many of the companies represented in our awards categories take this seriously, as does the wider Jersey business community. The CIM Jersey Branch events committee has worked tirelessly to make tonight happen and my thanks go to each and every one of them. We all hope that you enjoy a fabulous evening of entertainment.

Steve Cartwright

Chairman Chartered Institute of Marketing Jersey Branch

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CIM 2011

CONTENTS THE awards

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Best Brand Campaign

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Best Use of Media

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Best Use of PR

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Best CRM Programme

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Best Agency Contribution

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Achievement on a Small Budget

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Sustained Marketing Campaign

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Best Integrated Campaign

20 Achievement of the Year

THE rest The Judging.............................................................................................................9 Join Us.......................................................................................................................23 A look back...............................................................................................................24 Thanks......................................................................................................................28 22

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Student of the Year

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IN ASSOCIATION WITH CIM 2011

Do you have time to inspire? THE CIM MARKETING SHADOW SCHEME 2011-2012

The CIM Marketing Shadow Scheme provides Sixth Form students in Jersey the opportunity to experience ‘marketing in action’ by partnering with a professional marketer for a shadow placement. Do you have time to inspire?

You Give: n The opportunity to be ‘shadowed’ for up to five days, allowing your shadow placement access to as much of your role and marketing insight as possible

You Get: n n

Up to 5 hours CPD – Your reward for supporting the Marketing Shadow Scheme The opportunity to meet prospective marketers of the future

Get involved – the success of the Shadow Scheme is down to us. Go online to The Awards website www.cimawardsjersey.com and sign-up for 2011-2012. To find out more, contact Christopher Journeaux on 07797 736595 or email cimjersey@gmail.com

A ShADow SCheMe SPonSoreD bY

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CIM beneficiary 2011 The Multiple Sclerosis Society of Jersey celebrates its 50th Anniversary this year! The charity was established to give help and support to the hundreds of individuals in Jersey with MS, their families and friends and to raise funds for research into the causes and possible cures for the disabling condition. We offer grants to people with MS to help them to cope with the illness and live ordinary lives; such as converting cars for disabled use, aid and adaptation to allow access to the home, complimentary therapy once a month to improve the wellbeing of MS sufferers and those around them‌‌ and many more services. All of these services are paid for by the funds donated to the MS Society of Jersey through fundraising and general support from you – the public. We would like to do so much more. One of the many intended projects for 2012 is getting disabled access to the beach - such a simple thing that would bring so much pleasure to hundreds of disabled people and their families.

Thank you for your support ! Please visit out website for more information: www.msjersey.org

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CIM 2011

THE JUDG

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GING

Each year an independent panel of marketing and business professionals come together to judge the submissions for the Chartered Institute of Marketing Awards in Jersey. 2011’s judging panel brought with them a wide range of marketing knowledge and experience from a number of industry sectors, which enabled them to judge what is always a very tough and competitive field of entry.

THE JUDGES Kevin Keen

is an accountant by profession being a fellow of both the Association of Chartered Certified Accountants and the Chartered Institute of Management Accountants. During a career spanning 35 years in Jersey he has held a wide range of senior management positions in both retail and manufacturing, including heading up Jersey Dairy. Kevin is currently Chief Executive Officer at Jersey Post as well as working for a number of other commercial and charitable organisations in the Island.

Karen Paterson

Described by Real Business Magazine as a ‘Mover. Shaker. Innovator’; Ms Paterson is considered to be a smart, brave and ambitious entrepreneur who is creating the industries of Britain’s future. Karen is currently CEO of Acrede, a global payroll solution provider, delivering software as a service via the cloud as well as payroll bureau services. This exciting new venture brings together Karen’s experience with the latest advances in technology. Ms Paterson is widely recognised as an industry thought leader and pioneer. She regularly shares her fresh perspectives as a radio guest and presenter at major business conferences, encouraging her peers to strive for success and look for opportunity during the turbulent economic times.

Dr Paul Fifield

has been involved in developing and implementing Market Strategy since 1980. Over the years he has worked with clients in a wide range of industries. A sometimes outspoken champion of customers and the importance of having a clear strategy for future business development, Paul has written widely on the subject. His book “Marketing Strategy” has become a standard for practitioners as well as a set text for many MBA and Marketing courses. He has served as external examiner as well as senior examiner at the Chartered Institute of Marketing (CIM) and is currently Visiting Professor at the University of Southampton, Anglia Ruskin University and the College des Ingénieurs in Paris.

Steve Cartwright

is the Chairman of the Jersey branch of the CIM and is a Fellow of the Chartered Institute of Marketing. Steve has over twenty year’s experience in marketing and business development, specialising in offshore financial markets. Steve is the Director of Product Strategy at State Street following State Street’s acquisition of Mourant’s finance administration division. Prior to this Steve has held senior positions at Standard Chartered Bank and Lloyds TSB. Steve chairs the Jersey Funds Association Marketing and PR Sub-Committee and is a member of the Jersey Tourism Marketing Panel.

Should the circumstance arise in which a judge has been closely involved with an entrant firm within the entry period the judge will refrain from judging the category involved.

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Best Brand Campaign ...AND THE WINNER IS

Jersey Heritage Visit.Stay.Belong Agency: Orchid Communications | Arcade Creative

SHORTLISTED ENTRIES

commen ded Hawksford Agency: Merchant cantos, Side-On, Scorpio Partnership, Liquid

Collas Crill Agency: The Potting Shed

Minerva Agency: Creative iD, Bluebox Creative creat - ve id

JUDGES COMMENTS

judging criteria Submissions must demonstrate successful launch, extension or revitalisation of a brand into new or existing markets or market segments, to the long-term commercial benefit of the brand owner. Judges will evaluate: * Clear and differentiated brand values * Clarity of customer value proposition * Effective use of marketing resources * Excellent design

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Many submissions demonstrated good use of marketing resources and strong design qualities. All entrants had clearly worked very hard with some excellent evidence of the brands in use. The judges were looking for a consistent blend of all the criteria in this category and some entrants struggled to list clear value propositions which were linked to customer needs and wants. Most entrants could rationalise their brand values and a small number of submissions showed some excellent research to show how these were developed. There is still confusion regarding name versus a brand. Evidence of return on investment was one of the measures in this category and the best entrants were able to give clear indications of the contribution that their brand had made on return.

The winner of the category was a closely fought battle between two very good entries, and the judges deliberated deeply before finally settling on the winner. Jersey Heritage demonstrated an excellent example of revitalisation of a brand. This submission showed excellent research work to understand how its brand was currently perceived and what needed to change, through better understanding of customer segments, the needs of those segments, and then developing brand values and clear propositions to satisfy those needs. This was a very strong submission which is already showing excellent return on investment.

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Best Use of Media ...AND THE WINNER IS AWARD SPONSORED BY

Jersey Heritage Education Campaign Agency: Orchid Communications | Arcade Creative

SHORTLISTED ENTRIES

commen ded

HSBC Expat Explorer Interactive

St Brelade’s Bay Hotel Refurbishment Agency: Advertising International

Ashburton & the National Trust for Jersey The Sunset Concerts

JUDGES COMMENTS This was another category which saw some very strong entries. A big tip in this category is to match choice of media with the way the target audience likes to consume the information and many of the submissions managed this very well. Another key requirement is to understand how different media channels need to be managed to maximise return on investment and it was here that many submissions struggled to satisfy the judges. Some more complex submissions cleverly blended different communication channels to create an intelligent mix which targeted customer segments at different intervals but delivered the same overall message. This ability to manage multi channels was impressive.

Rekorderlig Cider Agency: Roland Topf & Honkeytonk Productions

judging criteria The winner of this category showed how a deep understanding of its primary customer segment enabled the identification of clearly defined objectives, and media strategies, to gain significant levels of engagement with its target group. Jersey Heritage identified that its under 16’s market was fragile with the impending introduction of much needed entry fees to its island sites. Not only was this group likely to talk with its feet, but it was a real gatekeeper group which often drove parents decisions about whether to visit a site or not, so a customer and an influencer in one! The resulting campaign delivered a clear value proposition via channels which achieved considerable engagement levels with the target audience, driving visitor numbers well beyond set targets.

This category is open to companies or brands that have made effective use of marketing channels, including print, direct mail, television, telephone, radio, outdoor media and digital channels. Entries must demonstrate: * Relevance of the media to target audience * Effective use of media * Return on investment * Clarity of customer value proposition * Effective use of marketing resources

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CIM 2011

Best use of PR ...AND THE WINNER IS Award sponsored by One Foundation

Liberation Group | Raising the Bar Agency: Orchid Communications

SHORTLISTED ENTRIES

commen ded

The Path to Santander Private Banking

Branchage The Branchage Film Festival 2011

The Atlantic Hotel The Apprentice

Grand Jersey Agency: Liquid

JUDGES COMMENTS

judging criteria A campaign or event, internal or external, showing the integrated use of public relations techniques, to achieve its objectives: * Quality of work in line with the requirements of the brief * Clear objective setting * Return on investment * Originality and creativity and excellent execution * Effective integration within the marketing and communication mix

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HSBC & Durrell Island Bat Roost Agency: Crystal PR

We’ve said before that Public Relations can be a hugely effective tool for marketers when performed effectively, and many of this years entries showed this with excellent results. Many of this year’s submissions were good examples of managing PR, whether internal or external, and the judges decided to expand the shortlist because of the high standard of the entries. Understanding the target audience and developing sensible campaign objectives is key to maximising results from PR and in most cases this was evident. Some struggled to show how the activity integrated into the wider marketing mix and again

return on investment was not always well illustrated. One or two submissions showed clever opportunism, and despite having to work within restrictions managed to gain good results. The winner showed top quality work across all of the criteria in their submission, with intelligent channel development to reach different stakeholder groups. Clear objective setting and effective integration within the wider marketing communication mix demonstrated a professional, involving and engaging approach.

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Best CRM PROGRAMME ...AND THE WINNER IS

Voisin Law Agency: The Refinery

SHORTLISTED ENTRIES

Association of Jersey Charities The Jersey Charity Awards 2011 Agency: Advertising International

commen ded JUDGES COMMENTS This category continues to challenge entrants and the judges were once again somewhat concerned by the apparent lack of real understanding of what a Customer Relationship Management programme should achieve; namely customer retention and increased sales due to improved satisfaction and loyalty to the brand. Real Customer Relationship Management is as much about listening as acting and without an understanding of what your existing customer needs, what chance do you have of delighting them and encouraging repeat purchases. Only two entrants were shortlisted in this category.

judging criteria The winner showed evidence of researching and listening to customer needs, identifying neat solutions and developing enhancements to services that their B2B market could react to. The programme had clear aims and objectives and sought to put the customer at the centre of the organisation

The winner of this category needed to demonstrate the best example of a campaign targeting its existing customer base. It could include a sales campaign, business development programme or an improvement to an existing service or offering. The judges evaluated: * use of existing data to drive targeting or segmentation * clarity of customer value proposition * clear objective setting & return on investment * excellent design * alignment with the organisation’s business strategy

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CIM 2011

BEST AGENCY CONTRIBUTION ...AND THE WINNER IS

Orchid Communications

SHORTLISTED ENTRIES

commen ded The Refinery

The Beach Communication

The Partnership Group

JUDGES COMMENTS judging criteria Recognising the contribution made by local agencies in support of the marketing profession in Jersey. The judges were looking for agencies that had made the greatest contribution to marketing either in creative or strategic terms.

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This year the winner of this category was very easy to spot. Having been the supporting agency for so many of our winning entrants, not only did Orchid Communications submit a highly compelling entry in their own right but the clear evidence of their work shines through in the work they produced for many of the winners tonight. Orchid Communications have clearly demonstrated their thorough understanding of how an agency should work alongside

a client as a strategic partner, to fully understand the service offerings of a client, the challenges and objectives, its markets and the detail needed to understand its clients’ motivations and deliver to them. You only need to look at how many of tonight’s award winners have been supported by Orchid Communications to understand the judges’ rationale for awarding them Best Agency Contribution.

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MARKETING ACHIEVEMENT ON A SMALL BUDGET ...AND THE WINNER IS

Durrell | Silverback Gorilla Turns Cameraman Agency Suzanne Le Lay

SHORTLISTED ENTRIES

commen ded

The Atlantic Hotel The Apprentice Campaign Agency Dovetail Agency

Roland Topf & Honkey Tonk Productions Rekorderlig Cider

The Refinery Shaun Rankin’s Seasoned Islands

JUDGES COMMENTS judging criteria This was another category which created much deliberation and discussion as the general standard was very high. This category was launched some years ago to recognise that strong results can be achieved from relatively low investment, something which many marketing departments are being challenged to achieve more and more in these continued difficult economic conditions. Return on investment proved to be the most popular lever in evidencing the quality and value of the campaigns submitted and the judges were impressed by the imaginative ways of reaching target markets. All those shortlisted should be congratulated for their highly efficient use of available budget.

This year’s winner spent next to nothing to achieve a great deal, mainly through very imaginative methods. Durrell’s Gorilla Cameraman campaign was a delight to read and a joy to see the returns. By using a great deal of imagination the Durrell team was able to create a very interesting story which when distributed through new modern media channels allowed the whole world to see it – all so fast – and wanting to learn more about the wildlife trust with extraordinary website interest. The results are there for all to see so next time you go online simply search on ‘Durrell Gorilla Cameraman’.

Awarded to the company that best demonstrates how marketing excellence, carefully applied, has driven business improvement with a maximum budget of no more than £10,000. Entries must demonstrate: return on investment; originality, creativity and well executed implementation; effective use of marketing resources; and clear objective setting.

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CIM 2011

SUSTAINED MARKETING ACHIEVEMENT ...AND THE WINNER IS

Jersey Finance Limited The Big Bang (for your buck) Theory of Promotional Relativity

Agency | LimeGreen, Spike, Bluebox, Copy Collective, Crystal PR

SHORTLISTED ENTRIES

Sure Five Years of Sure in Jersey

RBS International Customer Promises

Volaw Trust Company

Durrell Marketing Financial Sustainability at Durrell

judging criteria This new award category has been developed to demonstrate how continuous marketing investment, over at least a 3 year period, has enabled a company or brand to respond to evolving market conditions and/or customer needs, in order to deliver sustained shareholder value. Entries must demonstrate: * Clear objective setting over the set time period * Implementation and evolution of the 7 Ps in response to evolving customer/market conditions * Clearly defined set of performance measurement criteria * Financial return on investment

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JUDGES COMMENTS This new category has been introduced in 2011 to award companies who have deployed sound marketing principles over at least three years demonstrating how continuous investment in marketing can deliver sustained shareholder value. This category had a large number of entrants who were eager to show solid returns over a long period of sustained marketing activity. The shortlist evidences some significant size organisations with strong brands and sizeable marketing resources, all of which were able to demonstrate successful marketing activity over the longer term.

The winner scored top marks on every judge’s scorecard with its highly professional submission, telling a story of brand development that created real differentiation to make Jersey stand out in a crowded world of finance jurisdictions. Jersey Finance, the promotional body for the island’s financial services sector, has undertaken a strategic review of competitor offerings and a thorough analysis of what could make Jersey different. It then delivered year on year a compelling story of why Jersey should be the chosen jurisdiction for finance excellence. An excellent submission.

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BEST INTEGRATED MARKETING CAMPAIGN ...AND THE WINNER IS

Jersey Heritage Your History Starts Here

SHORTLISTED ENTRIES

commen ded

States Greffe Voter Registration Campaign

Voisins Voisins Home Event

JUDGES COMMENTS Many entries in this category showed evidence of managing an integrated campaign using multiple communication channels and delivery methods. The key difference between the winning entrant and others, however, was the ability to demonstrate delivery of results through the use of the 7ps. The judges would like to commend the submission by the States Greffe, which highlighted how, an old long standing topic, can be brought to life in an extremely imaginative way to engage audiences more successfully than has been achieved in recent years.

judging criteria The winner showed how an integrated approach can deliver strong customer value when proper strategic analysis and decision making is applied. At a time when funding was being cut and ever more had to be achieved from less, Jersey Heritage developed a campaign to increase income and rebuild customer engagement. This multi segment campaign was well executed using relevant channels and with appropriate measurement was able to demonstrate how strategic marketing can deliver outstanding results.

This Award celebrates the entry that best demonstrates how a co-ordinated approach to Marketing adds value to a business. Factors considered include: * Clear objective setting * Use of relevant communication channels * Originality and well executed implementation * Consistency of messaging * Effective measuring

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CIM 2011

MARKETING ACHIEVE ...AND THE WINNER IS

Jersey Heritage Agency: Orchid Communications | Arcade Creative

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EMENT OF THE YEAR Marketing Excellence is about combining all of the best parts of a strategy to achieve real results. This year’s winner started from an almost impossible position – negative publicity, a serious financial position and a product that was in need of revitalisation.

The brand was revitalised to clearly showcase how to engage with its customers. Targeted communications campaigns were aimed at staff, volunteers, residents, tourism visitors, school children and corporate partners.

2011 was a watershed for Jersey Heritage. The Trust entered the year focused on change, with a mandate to maximise income and re-build engagement across all audiences to ensure sites remained open.

Access to Jersey Heritage sites and their many programmed events and exhibitions was historically free for school aged children. However, in order to achieve increased revenue targets, charges for admission and children's memberships needed to be introduced for the first time in 2011.

Marketing strategy played a pivotal role in assisting the Board and Jersey Heritage team to rise to the challenge: realise significant revenue targets through increased memberships, sponsorships and admissions.

The launch of the informal education campaign ‘Discovery Days’ was created to run throughout the year and 7,000 'My

History Scrapbook' publications delivered to every nursery and primary school child. Part of the strategy was to secure corporate sponsorship, create information update flyers, build relations with schools and link this to the umbrella memberships and admissions campaign. Two thirds of the way into the season, not one negative piece of coverage has appeared about the charges. Local admissions are up 31%. Memberships are up 156%. There have been clear financial benefits that have helped Jersey Heritage maintain their core vision and succeed. For these reasons, Jersey Heritage won the Marketing Achievement of the year for 2011.

SHORTLISTED ENTRIES

Liberation Group Raising The Bar

Durrell Silverback Gorilla Turns Cameraman

Jersey Finance Limited The Big Bang (for your buck) Theory of Promotional Relativity

JUDGES COMMENTS

judging criteria This award will be presented to the submission which, in the Judges opinion, represents the best example of marketing excellence from this year’s award entries.

This is the award for overall Marketing excellence chosen from all of the submissions across all categories. There is no entry to this category because it is awarded to the organisation that in the judges’ opinions represents the outstanding example of marketing excellence from all of the entries in this year’s awards. The winner has shown tonight that its structured approach to marketing

planning, brand revitalisation, customer segmentation and strong creative communication has already made it a winner in so many of our award categories; The root and branch approach to brand development, the customer segmentation modelling to focus on key decision makers, the increased return on smaller investment in marketing, the very deserved winner is Jersey Heritage.

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CIM 2011

STUDENT MARKETER OF THE YEAR ...AND THE WINNER IS

Mrs Catherine Gasston Jersey Post

Top Professional Postgraduate Diploma student Mrs Catherine Gasston Jersey Post

Top Professional Diploma Student Miss Emma-Lynn Donadieu The Laryngeal Mask Company Ltd

Top Professional Certificate Student Ms Katherine Merewyn White RBC Wealth Management

Top Introductory Certificate Student Sarah Le Page

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Join us

Did you know....

Join the world’s leading marketing organisation

Being a member of The Chartered Institute of Marketing will help you stand out from the crowd no matter where you are in your career. Whether it's through sharing knowledge, bringing the right people together or providing practical advice.

The Chartered Institute of Marketing is the leading international professional marketing body with some 50,000 members worldwide. First established in 1911 it defines the marketing standards that operate in the UK and is the global champion of best marketing practice. The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world.

As a member of The Chartered Institute of Marketing you’ll get regular opportunities to network with some of the most dynamic people in the industry. At every stage of your career, the Chartered Institute of Marketing can help you progress – with advice, contacts and the right qualifications for the job. CIM Membership is recognised by employers all over the world. Marketing and sales qualifications are taught by some of the best minds in global marketing and driven by what’s happening in the industry: 95% of UK employers see qualifications from the Chartered Institute of Marketing as the marketing qualification to attain.

With 100 years of experience, we can help you get the most out of marketing.

How you will benefit • The Marketer Our publication brings you innovative articles from leading experts from around the world • CIM Direct A huge selection of specialist marketing books • Cutting Edge Our weekly email bulletin of essential marketing news

• Consultants Directory Search or advertise • CPD and Chartered Marketer status • Career and Professional Development Centre Job vacancy service • Personal and professional legal advice and support

• Marketing resources Access to our online knowledge base

• Exclusive rates on Professional Indemnity Insurance

• Membership grades Showing your commitment and credibility

So why wait? Join the biggest professional marketing community in the world and access all the resources, skills and opportunities you need to develop your career.

•Market interest and local groups - to share ideas and network

For more information on membership visit www.cimjersey.com

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retrospect

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CIM Awards 2010: Winners and Guests | Photography: Matt Porteous http://www.mattporteousphotos.co.uk

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CIM 2011

thanks to our sponsors headline sponsors

Delta Delta Production Services are pleased to be once again sponsoring the CIM Awards. This event is a great opportunity for us to reach most of our clients in one night and help you to have the best party. Despite all the doom and gloom we're having to deal with, this year's event will be a party to remember.

JT We are delighted to be able to support this prestigious event, which brings together the biggest gathering of marketing and business professionals in Jersey. The CIM is recognised as the voice of Marketing, setting standards within the industry and is the first point of call for marketing information, knowledge and insight; and we are thrilled to be associated with what will be a fantastic night of celebration.

AWARD SPONSORS

RBC Wealth Management Student of the Year Award Sponsor

The Beach The Beach are pleased to sponsor the CIM Awards for the seventh year. The Beach are a progressive communications consultancy who, over the past ten years, have merged new media development with a foundation in the traditional design and marketing disciplines. This we apply with considerable passion and creative energy for our clients, with the aim of igniting their brands and subsequent business success.

Programme spoNsor

Jersey Post Best Use of Media Award Sponsor

sixbynine / gallery Programme Sponsor

At sixbynine we like making things with paper. We do it because we love it. There are bigger expensive magazines and smaller cheap magazines, ours is just Gallery. Whether it be Gallery, Places, Appetite or our contract publishing projects we are a progressive media firm that still believes in a quality approach to tactile media and the printed word. The One Foundation Best Use of PR Award Sponsor

Hotel de France Coffee and Chocolates Sponsor

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Don’t waste

youradvertising budget on

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We understand that, when it comes to getting the most from your creative marketing, the medium is the message. We produce our titles with that in mind. Our goal is simple; to offer the best platform and engaging editorial environment for your brand communcation through Gallery, Places, Appetite and our contract publishing titles. We don’t pile high and sell ‘cheap ad space’ as other magazines do. We’re marketing centric and work through the line to give you the most for your budget. If you’d like to talk about what we can add to your 2012 plans, just give us a call on 811100.

Because Quality Matters Winner

Marketing Excellence

Winner

Best Brand Campaign

Winner

Best Small Business

CIM Awards Programme 2011  

The Programme for the 2011 Jersey Chartered Institute of Marketing Awards

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