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Marketing objectives

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Marketing objectives The marketing objectives are only known after a thorough assessment of both the internal and external environment of a certain company.


Marketing objectives The internal environment is assessed through knowing the strengths and weaknesses of a firm in relation to its competitors.


Marketing objectives If these marketing objectives are set basing on the principle of being specific, measurable, attainable, reliable and time-bound, only then can a company be clear about what it really wants to do.


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Marketing objectives