Why should you choose The Gaillard Group as your Listing Agent? Selling your home is more than just a financial decision, it's an emotional one. That's why it's so important to choose the right real estate professional - one who's not just a "sales person", but one who cares about you and your needs. In order to do this successfully, your full-service real estate professional must be: Your Marketing Manager Your Transaction Coordinator Your Community Consultant Your Property Specialist Your Experienced Negotiator Your Trusted Advisor Your Real Estate Professional THE ADVANTAGE OF OBJECTIVE PRICING Price your home to sell. Homes that are priced within market value sell much faster than those overpriced. Overpricing your home can cause you to miss out potential purchase offers, because buyers may think that you aren't a serious seller. We will work together to come up with a competitive asking price. What factors influence the pricing of your home? The real estate market is constantly fluctuating, so pricing is not an exact science. Rather, it's a reasonable figure derived from a number of different components. What we DON'T use is a number derived from factors such as: The profit you wish to make from the sale. The amount of money you've spent on improvements. What other sources, such as friends and appraisers, have told you it's worth. What you originally paid for the home.
Danger! When setting a price, why not ask for the moon? Make no mistake, we want you to get the best possible price for your property. However, when a home is priced too high for the market: a) It attracts lookers, not legitimate buyers. b) It implies that you aren't motivated to sell. c) It reduces the number of showings. d) It helps the competition look better. e) If it doesn't appraise at the higher price, a buyer may not be able to secure a loan. You may ultimately have to drop your price BELOW market value in order to sell. The best offers often come when a property is newly listed - if priced too high, it's difficult to create the momentum necessary to sell your home at the highest price in the least amount of time.