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Graphic Identity Standards Manual


TABLE OF CONTENTS

1 2 3

Introduction ARMUVI Identity Mark

Color Three Color Identity Mark One Color Identity, Black One Color Grayscale Reversed Out

Incorrect Identity Usage

4 5

Identity Clear Space

Wearables T-Shirts Polo Shirts Tank Tops Apron Hats Drinking Impliments


IDENTITY MARK

INTRODUCTION This manual outlines specific guidelines and standards for

The mark must always appear in a fixed relationship that

the use of ARMUVI’s brand identity mark. Consistent use

may not be altered, adjusted, or modified in any way. The

of the identity mark is essential for creating a strong,

only identities available for use are shown below.

recognizable, and meaningful brand identity within the ARMUVI community.

Full Colored

Full Colored Black Background

One Color

Option 1

One Color Background

Option 1

One Color

Option 2

One Color Background

Option 2

One Color

Option 3

One Color Background

Option 3

Black and White

Option 1

Black Background

Option 1

01


COLOR

THREE COLOR MARK

The colors of ARMUVI identity Pantone Cyan 100%,

The three-color positive solid identity mark should only be

Pantone Orange 144PC 100%, and Pantone Green 375PC

placed on white backgrounds. Do not place the three-color

100%. Use only these colors for three color brand identity

identity mark on color patterns or textured backgrounds

whether printed on coated or uncoated paper. Other

that are not covered in this identity manual.

shades of blue, orange, and green are never to be used or other color combinations.

Pantone: Cyan 100% CMYK: 100/0/0/0 RGB: 0/174/139 WEBsafe: 00/AE/EF Pantone: 144 PC 100% CMYK: 0/52/100/0 RGB: 247/144/30 WEBsafe: F7/90/1E

Pantone Cyan 100%

Pantone Orange 144PC 100%

Pantone Green 375PC 100%

CMYK: 100/0/0/0

CMYK: 0/52/100/0

CMYK: 47/0/94/0

Minimum Size The minimum size represents the smallest version in

Pantone: 375 PC 100% CMYK: 47/0/94/0 RGB: 148/201/71 WEBsafe: 94/C9/47

which the identity mark remains legible.

Minimum Size= 1.375

02


BLACK & WHITE

ONE COLOR GRAYSCALE

The one-color solid identity mark should only be placed on

The one-color, black identity mark must be used in a

100% white to 30% black backgrounds. Always be sure of

grayscale production going no lower then 70% Black.

a significant contrast between the identity mark and the background. 100%

70%

03


INCORRECT USAGE

REVERSED ONE COLOR MARK

Do not distort identity mark, left to right, up or down.

If the identity mark is to appear on a dark colored background, the white reversed- out identity must be used.

One Color Background

One Color Background

One Color Background

Do not place one- colore white identity on a light colored background. Three color identity mark must only be used on a white background.

Option 1

The black identity mark is too hard to read on a dark background.

Option 2

Do not use the identity as a window or adjust the opacity/ transparency at all.

Option 3

04


WEARABLES T-SHIRTS

IDENTITY CLEAR SPACE The ARMUVI’s identity mark must be surrounded by a minimum amount of clear space. This space isolated the identity mark from distracting graphic elements such as copy, photography, or background patterns, giving the identity mark the space it needs to become an effective and respected brand identity mark. Always be sure to maintain at least the minimum amount of clear space. Indicated as ‘X’ below.

x

x

x

x

x

05


WEARABLES T-SHIRTS

06


WEARABLES POLO SHIRTS

07


WEARABLES TANK TOPS

08


ACCESSORIES APRON

09


ACCESSORIES HATS

10


ACCESSORIES DRINKING IMPLIMENTS

11



ARMUVI - Identity Manual