[ a portfolio ]
[ a portfolio ]
I was born in Nashville, raised in Sonoma, and refined in San Francisco. Off the clock I can be found digging through dusty crates of records, playing disc golf in Golden Gate Park, or furiously sketching in a neighborhood cafe or bar. I’m rarely content with the “good - enough” mentality and I work tirelessly to improve upon my current skill set. I work hard, but I also know how to step away and refocus. I’m extremely personable, undaunted by public speaking, and work just as well by myself as I do with others. My name is Gabriel Suits and I’m your future designer.
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CREATOR: Gabriel Suits PHONE: 707.318.1527 E-MAIL: firstname.lastname@example.org WEBSITE: www.gabrielsuits.com
The pieces included in this portfolio are a peek at the work I have created during my studies at CCSF. This portfolio is not meant to showcase my entire catalog of work; instead, this portfolio will to give you an idea of who I am, both as a person and a designer. Each and every composition within these pages is as much a labor of love as a representation of my current skill set. I hope you enjoy them as much I as I enjoyed creating them. Thank you to everyone who helped along the way — I couldn’t have done it without your support. © 2016 COPYRIGHT GABRIEL SUITS All rights reserved. No part of this book may be reproduced in any form or by any means, without the permission of the owner.
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Festival of the Moving Image PAGE 16
California Coastline Tour PAGE 24
Wok on the Wild Side PAGE 32
Illustrations PAGE 40
Pioneer Daze Brewery PAGE 50
CCSF Posters PAGE 60
Visual Identities PAGE 68
01 An Illusion of Movement
FORMAT 11 x 17” / 18 x 24” poster, DVD Cover. SOURCE Emerge Studio CLIENT CCSF Film Department
The Festival of the Moving Image is an annual student film festival held at the Roxie Theatre. As a member of Emerge Studio I was tasked with creating the advertising and possible merchandise for the event. The client dictated that the design should be “fun, upbeat and visually stunning,” and if possible, have a “Muybridge -esque” feel. The poster was viewed by both the general student body as well as the art house / film-buff community and was required to appeal equally to both. I ultimately decided on a concept that would capture the kinetic energy of a still image. After all, film is simply a series of still images woven together that create the illusion of movement.
Festival of the Moving Image STUDENT/CLIENT PROJECT
PROJECT NO. 01 PRINT / PACKAGING DESIGN
AI / PS / 3D LAYOUT / PROCESS / PHOTO MANIPULATION
02 Capturing the Coast
FORMAT 18 x 24” poster, tour merch. SOURCE Freelance CLIENT Corey Powers
During the Fall of 2013, LA-based musician Corey Powers began planning a DIY, acoustic only tour along the California coastline. He recruited Roxanne Reed of San Diego and The Weatherveins of Santa Cruz to round out his line-up. He then turned to Kickstarter to fund this dream project. I was approached by Corey to design the visual identity for the tour: the advertising, merchandise for their shows, as well as swag for their generous Kickstarter donors. Overjoyed by this opportunity, I worked on a design that captured the essence of this dreamy little coastline tour.
California Coastline Tour CLIENT PROJECT
PROJECT NO. 02 PRINT / PACKAGING / VISUAL IDENTITY DESIGN
AI / PS CONCEPT / PRE-PRODUCTION / ILLUSTRATION
03 Feast on This
FORMAT 2-color, 16.5 x 4.5” flat, 6.125 x 4.5” folded, with perforation, RSVP card. SOURCE Emerge Studio CLIENT CCSF Culinary Department
Wok on the Wild Side is an annual senior showcase for both the Culinary and Hospitality departments at CCSF. As a member of Emerge Studio, I was tasked with creating the look and feel for the event as a whole. This included a save-the-date, a mail-out RSVP card and a menu. The client was looking for a design that was both inviting and also captured the dynamic energy of the event itself. I decided to base my concept on the controlled chaos of the event planning world. The design is meant to feel brash, exciting, colorful, and furious — yet ultimately balanced — not unlike the kitchen itself.
Wok on the Wild Side STUDENT / CLIENT PROJECT
PROJECT NO. 03 PRINT DESIGN / PREPRESS / EVENT BRANDING
AI / PSD LAYOUT / ILLUSTRATION / PREFLIGHT
04 A Collection of Kooks When I began my journey into graphic design, I was unable to draw. I was able to complete rough sketches if pressed, but it ultimately frustrated me that I was unable to successfully communicate through sketch. Instead of letting this fault continue to frustrate me, I began to challenge myself to draw something once a day. I derived inspiration from other artists that I admire and slowly began to develop my own unique style. FORMAT Sketches & Digital Illustrations SOURCE My brain. CLIENT Personal
These are a sample of some of my favorite sketches. Some are based on real people, while others evolved as I put pen to paper. Bringing these characters to life has taught me to draw, sketch, and continue to put that pen to paper and create. They are truly representative of both my passion for design and my desire to push my skill set in new and interesting directions.
Illustrations PERSONAL PROJECT
PROJECT NO. 04 ILLUSTRATION / CHARACTER DESIGN
AI / PSD SKETCH / PROCESS
FORMAT 9 x 3.5” labels SOURCE Packaging Design CLIENT Tim Harrington
Pioneer Daze began as a redesign of the existing Sierra Nevada brand. In the beginning of the design process, I realized that it would be more effective to create the branding for an imaginary competitor instead. After researching Chico’s history, I discovered a long - lost celebration known as Pioneer Day. Inspired by this raucous celebration, I crafted a company that was built on this bit of lost history. And thus, Pioneer Daze was born.
Pioneer Daze Brewery STUDENT PROJECT
PROJECT NO. 05 VISUAL IDENTITY / PACKAGING
AI / PSD ILLUSTRATION / BRANDING / PHOTO - MANIPULATION
“Do not go where a path may lead; go instead where there is no path and leave a trail.” — Ralph Waldo Emerson
06 Pack of Posters
FORMAT 11 x 17” posters SOURCE Emerge Studio CLIENT Multiple
During my studies at CCSF, I was tasked with creating a fair share of posters for various events and functions around the school. The vast majority of these posters were created during my time at Emerge Studio. Although these were among the smaller scale projects I’ve worked on, they still presented their own unique set of challenges. They were all the same format and many of them were limited to 2 -color prints (due to budget restraints). They all had quick turnarounds, and many of them were created in tandem with other interns or in close proximity with the clients themselves. They have been included to illustrate my ability to work with various real-life constrictions, while still producing successful compositions.
CCSF Posters STUDENT / CLIENT PROJECTS
PROJECT NO. 06 PRINT DESIGN
AI / PSD LAYOUT / ILLUSTRATION / PREPRESS
Don’t Forgo the Logo FORMAT Logos SOURCE Freelance CLIENT Various
These are a series of logos that I was commissioned to make during my time as a freelancer. The logos I’ve chosen come from a variety of sources – a company that manufactures handcrafted swing sets, to an online Paleo food blog. These logos represent my ability to work with a variety of clients with vastly different tastes and different target audiences.
Identities STUDENT / PERSONAL / CLIENT PROJECTS
PROJECT NO. 07 VISUAL IDENTITY
AI ILLUSTRATION / TYPOGRAPHY
08 Consciousness 2.0
FORMAT 11 x 17” poster, logo, merchandise, etc. SOURCE Graphic Design II CLIENT Deanna Alcorn
CONSIO, a concept brand for an imaginary company, had two separate but united goals. The first goal was to track, study, and quantify how and why information is shared on the Internet, and what makes it go viral. CONSIO then used established channels to transmit important global information to the world. In order to achieve CONSIO’s first goal, we targeted social media influencers (the prime target audience for sharing information on the Internet) and other social-savvy people in large metropolitan areas, and enticed them to attend a secret, exclusive event. In order to receive the undisclosed details of the event, they were required to interact with our advertising (i.e. scan a QR code or follow CONSIO on social channels). Once they did, the fun began.
CONSIO STUDENT PROJECT
PROJECT NO. 08 VISUAL IDENTITY
AI / PSD LAYOUT / ILLUSTRATION / PROCESS
thank you TO MY GIRLFRIEND Lauren, you’ve been my rock, my guide and my partner through this entire journey. You’ve always known when it was time to support me, and when it was time to kick my ass into gear. I couldn’t have done this without you. (P.S. Thanks for acting as my copy-editor. Without you I would have accidentally many words.) TO MY FAMILY Mom, Dad, Beverly, Lisa, the Buffums, and beyond: You’ve all been with me through every career, move, injury, and phase. Thank you for always being there for me, and for encouraging me to chase whatever dream I fancied. Your love, nurture and understanding were truly invaluable. TO MY BROTHER Ari, as long as you keep thinking I’m cooler than I actually am, I know I’m headed in the right direction. Thanks for everything brother. TO THE HOMIES Thanks for keeping me humble and showing me that I’ve got to play as hard as I work. You guys, and gals, have been crucial to both my sanity, and my ambition.
01 | Header photo: Caleb George via Unsplash.com. Poster photo: “Jump!” by Joe Edwards via Flickr.com. Bus Stop mockup: Designbolt.com. Spread photo: Wei Shi via TimeOut.com Urban poster mockup: Eleven via CreativeMarket.com. 02 | Patch mockup: Marcus Kelman via Dribbble.com. CD mockup: Pixeden. com. Men’s shirt mockup: Artem Rudik via Behance.com. Women’s shirt mockup: ZedProMedia via CreativeMarket.com. Urban poster mockup: Eleven via CreativeMarket.com. 03 | Canvas poster mockup: Emske.com. Branding mockup: MockupCloud.. 05 | Map texture: MyTopo.com. Wood engraving mockup: Mucahit Gayiran via CreativeMarket.com. T-shirt mockup: PixelBuddha.com. Coaster mockup: GraphicsFuel.com. Forest photo: “Hike” by Loren Kerns via Flickr.com. 06 | Header photo: James Fanucchi via theGuardsmen.com. Frame mockup: Andrew Pons via Behance.com. Watercolor art: Tyler Carver. Urban poster mockup: Eleven via CreativeMarket.com. 07 | Logo mockup: GraphicsFuel.com. 08 | Poster photos: “Transamerica” by Robert Lowell Mast & “The Milky Way” by andsypictures via Flickr.com. Urban poster mockup: Eleven via CreativeMarket.com. Branding mockup: GraphicsFuel.com.
A Gabriel Suits Production ÂŠ 2016