2948 Madison Rd. Cincinnati, OH 45209 | (513) 659-2741 firstname.lastname@example.org | gabriellewalter.com
Experience UC Health PR & Marketing Specialist, April 2014-Present • Develop and execute integrated marketing communications solutions to support business goals in areas in need of transformation and strengthened relationships. Currently assigned as marketing lead for clinical and non-clinical staff recruitment. • Implemented and manage cross-channel, marketing intelligence dashboard to maximize department performance through data-driven, actionable insights. Efforts include data source gap analysis and consolidation, metric development and GUI-based data stitching. • Identify and cultivate support for process improvement opportunities resulting in the implementation of workflow and project management optimizations, increased inter-department collaboration and system-wide brand engagement. • Streamlined branded promotional merchandise and apparel to increase target audience engagement, strengthen UC Health brand and cut production costs. • Established department co-op program to support initiative to foster stronger ties between UC and UC Health. Leppert Photography Assistant Photographer, August 2013-Present • Assist photographers during wedding, portrait and event shoots. Northlich Public Relations Coordinator, January-April 2014 • Compiled earned and social media coverage for clients daily. • Developed media lists for targeted demographic areas and crafted targeted pitch letters to select media outlets. Wave Foundation at the Newport Aquarium Public Relations Intern, January 2013-April 2013 • Updated and monitored social media including Facebook and Twitter. • Assisted in the development of campaign strategies and media materials. UC Influence, A Student-Run PRSSA Firm Director, January 2012-April 2013 • Designed and executed strategic integrated marketing campaigns. • Placed 3rd in America’s Natural Gas Alliance national competition. Cincinnati Enquirer News Intern, July-September 2011 • Wrote feature and news articles about community achievements and public safety.
University of Cincinnati Bachelor of Arts in Journalism Certificate in Public Relations Graduated: April 2013 Cum Laude
Affiliations America’s Marketing Association Member since 2014 Cincinnati Board - VP of Membership, May 2017 Volunteer of the Month, April 2016 Public Relations Society of America Member since 2014 UC PRSSA PR Firm Director, 2013 Society for Healthcare Strategy & Market Development Member since 2014 Pi Beta Phi, Ohio Kappa Chapter Active Alumna
Skills Adobe InDesign & Lightroom A.P. style Branding Campaign strategy Consumer insights Copyediting Data visualization & reporting Executive communications Google Analytics Google AdWords Microsoft Office Photography Process improvement Science, medical & technical writing Social media
References Available Upon Request