Issuu on Google+

1944 Poplar Dr. Loveland, OH 45140 | (513) 659-2741 gabriellewalter1@gmail.com | gabriellewalter.com

Experience

Education

Public Relations Coordinator Northlich, January 2014-Present • Compile earned and social media audits to inform campaign strategies • Monitor media for agency and client news and social coverage daily • Create editorial calendars for social media pages • Craft targeted pitch letters to select media outlets • Develop media lists for targeted demographic areas • Clients include: Cincinnati Bell, American Financial Group, Dannon and Schneck Medical Center

University of Cincinnati Bachelor of Arts in Journalism Certificate in Public Relations Graduated: April 2013 Cum Laude

Assistant Photographer Leppert Photography, August 2013-Present • Assist photographers during wedding, portrait and event shoots Assistant Store Manager Cocoa Bites, August 2013-January 2014 • Maintained store front from inventory checks to a clean atmosphere to ensure an inviting guest experience • Developed a marketing campaign consisting of engaging social media, an updated website, a loyalty card and seasonal flyers Public Relations Intern Wave Foundation at the Newport Aquarium, January 2013-April 2013 • Updated and monitored social media including Facebook and Twitter • Assisted in the development of promotional materials including campaign strategies, press releases and media contact lists • Organized and guided media tours with the PR Manager Director UC Influence, January 2012-April 2013 • Designed PR campaigns and events for various organizations • Analyzed opportunities and problems to create campaign goals • Developed strategic digital and traditional marketing and media plans to increase organizational and event exposure • Awarded 3rd place in America’s Natural Gas Alliance national competition

Society of Professional Journalists Director of Public Relations UC Campus Tour Guides VP of New Member Education UC PRSSA PR Firm Director

Leadership Pi Beta Phi, Ohio Kappa Chapter Leadership Nominating Committee

Skills Designing and implementing internal and external communications Pitching campaigns and events to management Designating and managing traditional and social media Writing news and feature articles; knowledge of A.P. style News, features, sports, portraits and event photography Leadership ability with conflict management skills

Reporter and Photographer Ability to manage multiple priorities The UC News Record, September 2009-December 2011 simultaneously • Took photos and wrote news, opinion and feature articles News Intern Cincinnati Enquirer, July-September 2011 • Wrote feature and news articles about community achievements and public safety VP of New Member Education UC Campus Tour Guides, June 2010-April 2011 • Independently organized and implemented a one-month new-member training campaign • Designed lectures and activities to develop tour styles and to increase retention of information among new guides • Wrote and edited 80-page training binder consisting of new-member certification requirements, tour-guide techniques and university information and history • Recruited, interviewed and mentored prospective new guides • Resolved conflicts among new guides by increasing their understanding of organizational standards

References Attached, Portfolio Available at gabriellewalter.com


1944 Poplar Dr. Loveland, OH 45140 | (513) 659-2741 gabriellewalter1@gmail.com | gabriellewalter.com

References Sandy Guile Public Relations Manager Newport Aquarium 1 Aquarium Way Newport, KY 41071 C: (859) 446-2467 sandraguile@gmail.com Suzanne Boys Public Relations Program Director University of Cincinnati McMicken College of Arts & Sciences Department of Communication 155-A McMicken Hall Cincinnati, OH 45221-0184 (513) 556-5029 boysse@ucmail.uc.edu Jennifer Wohlfarth Magazine Track adviser University of Cincinnati McMicken College of Arts & Sciences Department of Journalism 13B McMicken Hall Cincinnati, OH 45221-0184 (513) 556-0934 wohlfajj@ucmail.uc.edu

Portfolio Available at gabriellewalter.com


Gabrielle Walter Resume