designer + illustrator
Warehouse Stationery Mother’s Day Creative Illustrations Client: Warehouse Stationery Tools: Adobe Illustrator Description: After I was given a overall design brief by Smeta (WSL’s creative lead), I went to work on creating this custom illustration. Designed to look like paper roses, the concept was refined and then approved to become the basis of the 2019 WSL Mother’s Day campaign.
Above: Final WSL Mother’s Day Mailer Graphic, Adobe Illustrator, 2019. Right: Original WSL Mother’s Day Concept, Adobe Illustrator, 2019.
Jibber Nights Lettering/Ad Campaign Client: Snowplanet NZ Tools: Adobe Illustrator Description: “Jibber Nights� is a night price promotion that runs though the October School Holidays at Snowplanet. The last design was in need of a visual refresh so I livened up the old artwork from pinks and greens to a more dramatic black and yellow so it could stand out strongly. Since the target market is teens and university age students, I also created the custom lettering from scratch: he graffiti style lends the design a youthful and daring feel.
HIT IT
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MISS I
Above: Snowplanet Jibber Nights letterwork, Adobe Illustrator, 2018. Right: Snowplanet Jibber Nights Driveway Sign, Adobe Illustrator, 2018.
StayFit Proposal App Icon & UI Design Client: 7glyphs Tools: Adobe Illustrator, Avocode Description: 7glyphs contacted me to put together a design proposal for the app StayFit, part of which required creating alternate UI’s for the app’s many pages. While the design wasn’t adopted, this was my first foray into designing creative proposals for both an app and for a new marketing segment; fitness-focused women.
Above: StayFit Billboard Proposal, Adobe Photoshop & Illustrator, 2018. Right: StayFit UI (Meals Page), Avocode, 2018.
Ladies Day Branding/Graphic Design Client: Snowplanet NZ Tools: Adobe Illustrator Description: Snowplanet had canceled their annual Ladies Day earlier in the year due to lack of interest and other factors, so when the event was re-instated it needed a more engaging and look to visually separate itself from the previous version of the event. I reworked the design to radically remove it from the last design, only saving the diamond motif for the event name artwork. The design was a hit, seeing a 200% increase in online engagement and all group lessons were sold out when the previous event hadn’t had one single booking.
Saturday 16th June For ladies 13yrs & older
Ladies come down and have fun on the snow with a
$10 DAY PASS!
Group & private lessons available
LADIES RACE EVENT! Ladies specials available to our 7Summits Restaurant & Bar 0800 SNOWPLANET | 365.race@snowplanet.co.nz * All lessons and event exclude; snow pass, equipment hire (unless stated otherwise), clothing and gloves. * Group lessons are based on 1 instructor per 8 participants. *A Snowplanet RFID card is needed to access the lifts and ski mat in the Snow Dome. A refundable deposit of $6 is charged for this RFID card.
Above: Canceled Ladies Day 2018 A0 Poster, Design by Laura Newton Right: Refreshed Ladies Day 2018 Flyer, Adobe Illustrator, 2018.
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SATURDAY TH
OCTOBER
FOR LESSONS, PLEASE BOOK IN ADVANCE WITH
BOOKINGS@SNOWPLANET.CO.NZ
Dirty Ducts Website Design and Illustration Client: Dirty Ducts, Onward Tools: Adobe Illustrator Description: My first project working for Onward was a website redesign for a local business. Not only did I completely redesign the site, I supplied rebrand color suggestions, copyediting, and three custom vector illustrations. The website can be viewed at tallahasseedirtyducts.com.
Above: Preliminary sketch for custom illustration Right: Dirty Ducts Website Design, 2017.
Art History Graduate Symposium Branding Client: College of Fine Arts Department of Art History Tools: Adobe Illustrator Description: I was requested to create new branding and an event programs for an annual Art History symposium at Florida State. Tapping into my Art History undergraduate experience, I tackled the redesign with the idea that “framing creates context.” Since art history concerns itself on how specific historic events or traditions form a work, the logo zeros in on a detail of the yearly keynote speaker’s chosen artwork, bringing the viewer’s attention to both the logo itself and the work itself. The logo was a wild success, and I created iterations for the next ten years for them to use.
Right: 34th Art History Graduate Symposium Program Cover, Adobe Illustrator, 2016.
Art at FSU 2015, 2016, & 2017 Promotional Magazine Client: Florida State University College of Fine Arts Tools: Adobe InDesign, Adobe Illustrator, Adobe Photoshop Description: A joint publication between the College of Motion Picture Arts, the College of Music, and the College of Fine Arts, this magazine was created to advertise Florida State’s many arts programs to high school students nation-wide. I designed the magazine for three years and worked as a liaison between the colleges and their departments so to create a design that could meet all of their needs. To see a full copy of the magazines, please email me at eurogabby@yahoo.com.
Above: College of Fine Arts Department of Art History Spread, Adobe InDesign, 2016. Right: Art at FSU Magazine 2016 cover, Adobe Illustrator, 2016.
Elegran Web Banners Website Illustrations Client: Elegran Real Estate Tools: Adobe Photoshop, Adobe Illustrator Description: I applied to Elegran Real Estate for their summer graphic design internship. During the application process, I was asked to make two web banners for specific New York neighbourhoods. I chose to use a modern twist on the Art Deco style, emphasizing the landmarks angularity.
Top to Bottom: DUMBO Web Banner, Adobe Illustrator and Photoshop, 2013. Tribeca Web Banner, Adobe Illustrator and Photoshop, 2013.
TRIBECA
Cobblestone streets, local cafes, and inviting park space; you’ve found yourself a well-rounded, well-connected neighborhood in the midst of Lower Manhattan.
Tribeca
Branding Logos Clients (Left to Right): Hampden Jamden Events Calvin’s Coffee House Florida State University Parents’ Weekend St. Peter’s Disciple Conference Florida State University Safety 2017 and Security Week USITT Southeast Conference at Florida State University 2014 Snowplanet Holiday Program Florida StateSchool University Oglesby Union Gallery Aurora Florida State University Dean of Students Viper Motorcylces Tools: Adobe Illustrator
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022 487 5621
eurogabby@yahoo.com