Business travel and tourism john swarbrooke and susan horner

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Business Travel and Tourism

to management theory, human resource management, operations management, marketing and financial management. The company does not want a theoretical, academic course. Instead it wants a practical, industry-related course with active participation by the managers and interaction between participants, and between the tutors and participants. You must organize all aspects of the programme and deliver the whole package for less than £150,000/$225,000/S225 000 including the cost of the venue, accommodation, all meals, tutors and a training manual for each participant. In addition, you will need to allow for a fee of £20 000/$30 000/S30 000 for organizing this event, within this budget. Your task is to: 1 Select a suitable destination for the training course given that all the participants are residents of your own country. 2 Evaluate three potential venues and select one, justifying your choice. 3 Design a detailed intensive programme for the participants. 4 Arrange all accommodation and meals for the one-week event. 5 Provide a detailed budget for the training course, including the cost of tutors and the production of the training manual. To be successful, you must: 䊉 䊉 䊉

select an appropriate destination and venue design a programme that will meet the needs of your client and the participants produce a detailed, comprehensive budget that show that you can run the course for no more than £150 000/$225 000/S225 000.

You should present your results in a report for your client. You should write a separate report which outlines what you have learnt from the exercise about organizing training courses.

Designing a convention centre You have been engaged as a consultant, by a town or city, of your choice, to advise them on the design of a new convention centre. The aim is not to produce a detailed architectural design for the centre, but rather to: 1 Produce a report detailing the key points that the architect will need to take into account when producing the final designs for the centre, and suggesting possible approaches which might be taken towards these issues. 2 Identify a suitable site for the new centre. 3 Produce sketch plans of what the centre might look like. The key issues you should address in your report should include the following: 䊉

making the new centre user friendly for different groups of potential users such as the disabled and foreign visitors


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