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Gabe Cleto D.E.S.I.G.N. The Cloud

Portfolio


The cloud is... Ideas. The cloud is our mind. The cloud is floating. The cloud is Design.

The Cloud


Typo • graphy.....................................4 Info • graphics..................................14 Photo • graphy..............................17 Poster • graphics...........................26

Table of Contents


CHAPTER Typo • graphy


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Digital Collections.

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01 Dino at the Sands!

Poster with a play of typography for Dino

Me ..... r n t th...... e ctor a n ... A i eaino ...... a ...... D D ck. rt ........ e Pa ... nt .......

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Libraries Digital Collections

02

Aviator Howard Hughes poster designed with the use of typography for UNLV Libraries Digital Collections.

Welcome Home Howard!

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feature plays with type to add contrast

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03 The King of Cool

is. ew yL r rr thei Je in h t of id t a ed wi h m el heig re p or ot we rf H he pe o t t ey st ing a th fir am ere her tin e Fl is w get ar o w M t th Le r. T . an 9 a nd ee ek De 194 in a car we in rt lub 0 a a M ghtc ,00 ni 15

and dynamics to the piece.

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UNLV Libraries Digital Collections. This

he y t to la e o p los no c i et .D on gh ot ou im a. s n alth on h tr wa p d na Si an tu tin en ith ar nd M gw pe an in de m De er or rf ev pe sn ed wa ik he eing el a, b th tr bu ed na Si r lik ve ne

Mr. Cool Mr. Cool Dean martin Typography only design for


UNLV Special Collections

SHOW GIRLS

Bohemian Vector design for a showgirls poster for the Showgirls collection at the UNLV Libraries Digital Collections.

04

Showgirl Showcase


Genius Genius

“The human brain is still undergoing rapid adaptive evolution.”

UNLV D I G I TA L Collections

HUGHES AIRCRAFT & ELECTRONICS

“The human brain is still undergoing rapid adaptive evolution.” -Howard Hughes

THE AVIATOR

WELCOME HOME

HOWARD

Postcard/poster made for the UNLV

Libraries Digital Collections for the Welcome Home Howard Hughes! Collection. A continous play with typography.

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-Howard Hughes

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Howard Hughes

05


Marine Medivac Abuser

Marine Med Typography Project for Starcraft II

professional player MMA former of team Slayers. This typographic illustration

instructs the reader the build order for his famous MMA build.

06

The MMA Build Start


Terran Prince

divac Abuser This composition is designed as a

sequential book. each page is 5� x 5�. In this composition, type is used as both a form of communication to instruct the reader and also to act as symbology and illustration.

The MMA Build End

07


M IN SK I IN EGFELY IN D E

This composition showcases the different Las Vegas Showgirls productions during the height of the industry.

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Production

08

Showgirls Typography


Play

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The only limits

Play •Type p

to typographic discovery are those imposed by the designer herself o

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As in other forms of language n

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This piece experiments with type

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i typography is capable of infinite expression

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positioning and dynamic composition

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Typography e

Experimental

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Rob Carter 1997

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Type thrugh tyopgraphical elements.

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is to extend the enables designers to discover boundaries of among typographic media language by freely an enormous potential to probing visual and edify, entertain, and verbal syntax and the surprise relationships between word and i ma g e

Experimental Typography

09


CHAPTER Info • graphics


Records

Data

The Cloud This infographic composition was designed to talk about how data in a Linked Data Cloud functioned.

The Linked Data Cloud

Search

Cloud Data

10


Architecture Jury evaluates the design through documentation, visual presentation, narrative, and the final contructed project.

Communications Jury evaluates the team websiter, audiovisual presentation, communications narratives, and onsite exhibit materials.

Market Appeal

Jury evaluates the livabiltiy, marketability and buildability of the house.

Competition The Solar Decathlon project is a competition for higher education

Jury evaluates the design, efficienty, innovation and documentation of the house.

Engineering

institutions like UNLV to compete against one another by building a self sustaining home through re-usable energy sources.

Affordability Professional cost estimators review the final constucted project cost.

11

Comfort Zone

House must maintain temperatures of 71ËšF to 76ËšF, and the relative humidity must be lower than 60%.

Part of the competition was also to develop marketing and visual documents to help sell the house as well as promote the project for sponsors

Solar Decathlon


Photo • graphy

CHAPTER


Trick or Treat One light set up with Westcott 400watt strobe lights. Take on Halloween night. This composition is has a nice dark feel appropriate for the context of the image.

12

Justin


Fly This picture was taken with a one light set up with 500watt Elinchrom strobe lights that were aimed through a big background soft box. The light is evenly distributed around the subject’s back leaving only a her silhouette.

Flying Lisa

13


Shine Ceramics posed a little challenge to photograph since they have a shiny characteristic to them. This means that sometimes the photographer can be reflected on the actual ceramic dependig on what your angle is and lighting set up.

14

Tea Ceramics


Model One light set up with 500watt Elinchrom strobe lights. The nice thing about having strobe lights equipped with you is that you are able to control how the light is going to work in your photographs. This was taken during the day but it feels like a night time shot.

Fong Liu

15


Challenge

16

I tend to like great and noticable contrast between light shades and the darker shades of shadow. The nice thing about studio photography is the ability to alter the light so that I can have nice contrast.

Frog Challice

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Music

Music

Product photography is pretty fun. You

can set up your subject however way you want and you never have to deal with complacent clients/people.

Beats

17


Commercial Developing your skills in commercial photograhy can generate yourself a lot of income. Something like this photo is a very easy set up that anyone can do. Just watch out not to get glare into the lens of the sunglasses and to make sure that you aren’t in the reflection of the lens as well.

18

Ray Ban


Motion This image was taken with two light set up with a background soft box. The nice thing about having two lights is that you can take images like this where the subject looks suspended in air. This sort of thing is great for commercial and recreational work.

Chloe

19


Poster • graphics

CHAPTER


Tabletop This composition was designed as a tabletop for the UNLV Lied library. This

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collection from both the Digital and

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particular tabletop showcases the Menus

Menus

20


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Series These tabletops were also designed in a series. The series includes a number of

Menus collection to the ones not yet found in the UNLV Libraries Digital Collections

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different kinds of collections from the

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website such as Neon and so on.

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21

Hughes


Design is... everything


Gabe Cleto D.E.S.I.G.N.

The Cloud


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