Gabe Cleto D.E.S.I.G.N. The Cloud
The cloud is... Ideas. The cloud is our mind. The cloud is floating. The cloud is Design.
Typo • graphy.....................................4 Info • graphics..................................14 Photo • graphy..............................17 Poster • graphics...........................26
Table of Contents
CHAPTER Typo • graphy
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collection at the UNLV Libraries ht
01 Dino at the Sands!
Poster with a play of typography for Dino
Me ..... r n t th...... e ctor a n ... A i eaino ...... a ...... D D ck. rt ........ e Pa ... nt .......
H ow vi at or a rd !
ht tp W :// d el En igita co l.l m tr ib e e pr rary H om en .un e eu lv.e du r /h ug he A s/
H ow ar d
Libraries Digital Collections
Aviator Howard Hughes poster designed with the use of typography for UNLV Libraries Digital Collections.
Welcome Home Howard!
Sa nd s!
as eg sV La
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D in o
t he an of t e ph co "on sy
feature plays with type to add contrast
03 The King of Cool
is. ew yL r rr thei Je in h t of id t a ed wi h m el heig re p or ot we rf H he pe o t t ey st ing a th fir am ere her tin e Fl is w get ar o w M t th Le r. T . an 9 a nd ee ek De 194 in a car we in rt lub 0 a a M ghtc ,00 ni 15
and dynamics to the piece.
UNLV Libraries Digital Collections. This
he y t to la e o p los no c i et .D on gh ot ou im a. s n alth on h tr wa p d na Si an tu tin en ith ar nd M gw pe an in de m De er or rf ev pe sn ed wa ik he eing el a, b th tr bu ed na Si r lik ve ne
Mr. Cool Mr. Cool Dean martin Typography only design for
UNLV Special Collections
Bohemian Vector design for a showgirls poster for the Showgirls collection at the UNLV Libraries Digital Collections.
“The human brain is still undergoing rapid adaptive evolution.”
UNLV D I G I TA L Collections
HUGHES AIRCRAFT & ELECTRONICS
“The human brain is still undergoing rapid adaptive evolution.” -Howard Hughes
Postcard/poster made for the UNLV
Libraries Digital Collections for the Welcome Home Howard Hughes! Collection. A continous play with typography.
E IR NA IO LL BI S
Marine Medivac Abuser
Marine Med Typography Project for Starcraft II
professional player MMA former of team Slayers. This typographic illustration
instructs the reader the build order for his famous MMA build.
The MMA Build Start
divac Abuser This composition is designed as a
sequential book. each page is 5â€? x 5â€?. In this composition, type is used as both a form of communication to instruct the reader and also to act as symbology and illustration.
The MMA Build End
M IN SK I IN EGFELY IN D E
This composition showcases the different Las Vegas Showgirls productions during the height of the industry.
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PA O C
LS IR G
! e E B E sIL e B oli JU F
LI D O
T To he MOD uc F ER h EM N Z
ig L ita ib l C r ar ol ies le ct io
The only limits
Play â€˘Type p
to typographic discovery are those imposed by the designer herself o
As in other forms of language n
This piece experiments with type
i typography is capable of infinite expression
positioning and dynamic composition
Rob Carter 1997
Type thrugh tyopgraphical elements.
ion tat en rim pe ex
hic rap og typ of le ro
is to extend the enables designers to discover boundaries of among typographic media language by freely an enormous potential to probing visual and edify, entertain, and verbal syntax and the surprise relationships between word and i ma g e
CHAPTER Info • graphics
The Cloud This infographic composition was designed to talk about how data in a Linked Data Cloud functioned.
The Linked Data Cloud
Architecture Jury evaluates the design through documentation, visual presentation, narrative, and the final contructed project.
Communications Jury evaluates the team websiter, audiovisual presentation, communications narratives, and onsite exhibit materials.
Jury evaluates the livabiltiy, marketability and buildability of the house.
Competition The Solar Decathlon project is a competition for higher education
Jury evaluates the design, efficienty, innovation and documentation of the house.
institutions like UNLV to compete against one another by building a self sustaining home through re-usable energy sources.
Affordability Professional cost estimators review the final constucted project cost.
House must maintain temperatures of 71ËšF to 76ËšF, and the relative humidity must be lower than 60%.
Part of the competition was also to develop marketing and visual documents to help sell the house as well as promote the project for sponsors
Photo • graphy
Trick or Treat One light set up with Westcott 400watt strobe lights. Take on Halloween night. This composition is has a nice dark feel appropriate for the context of the image.
Fly This picture was taken with a one light set up with 500watt Elinchrom strobe lights that were aimed through a big background soft box. The light is evenly distributed around the subjectâ€™s back leaving only a her silhouette.
Shine Ceramics posed a little challenge to photograph since they have a shiny characteristic to them. This means that sometimes the photographer can be reflected on the actual ceramic dependig on what your angle is and lighting set up.
Model One light set up with 500watt Elinchrom strobe lights. The nice thing about having strobe lights equipped with you is that you are able to control how the light is going to work in your photographs. This was taken during the day but it feels like a night time shot.
I tend to like great and noticable contrast between light shades and the darker shades of shadow. The nice thing about studio photography is the ability to alter the light so that I can have nice contrast.
Product photography is pretty fun. You
can set up your subject however way you want and you never have to deal with complacent clients/people.
Commercial Developing your skills in commercial photograhy can generate yourself a lot of income. Something like this photo is a very easy set up that anyone can do. Just watch out not to get glare into the lens of the sunglasses and to make sure that you arenâ€™t in the reflection of the lens as well.
Motion This image was taken with two light set up with a background soft box. The nice thing about having two lights is that you can take images like this where the subject looks suspended in air. This sort of thing is great for commercial and recreational work.
Poster â€˘ graphics
Tabletop This composition was designed as a tabletop for the UNLV Lied library. This
/ us en /m ns io ct le s ol ie /c ar br du Li as v.e nl ity eg .u rs V . ry ve as ns ra ni L io ib U the lect l.l ta LV s, ol gi N sent s C di U â€™ e pr enu M
collection from both the Digital and
particular tabletop showcases the Menus
r s ra ie e ib ar m l.l ta br o n! gi Li e H o i t di ity om ec :// rs lc oll tp ve We s C ht ni e U , th ghe LV ts u N n H U s e ar d e pr ow H
Series These tabletops were also designed in a series. The series includes a number of
Menus collection to the ones not yet found in the UNLV Libraries Digital Collections
d v.e nl
different kinds of collections from the
website such as Neon and so on.
Design is... everything
Gabe Cleto D.E.S.I.G.N.