FA LL 2016 N E W S LE T T E R
Mariana Pajón: Columbia
»IN THIS ISSUE
Baseball Launch At Yankee Stadium
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Connor Fields: USA
G-form on Social Media
We are pleased to welcome Bill Hamid, of D.C. United and the U.S. Men’s National team, as our newest soccer ambassador!
Hamid has been the first choice goalkeeper at D.C. United since 2010 when he broke Tim Howard’s record as the youngest goalkeeper to win a game in the MLS. Hamid continued to improve, earning Goalkeeper of the Year honors for the MLS in 2014 along with being a finalist in 2015. He is regularly called up to the U.S. Men’s National Team and has made two appearances for the senior team, keeping a clean sheet in his debut. This past January, Hamid’s worst fears were realized when doctors discovered a tear in his Meniscus. Hamid was out six months and missed the first twelve games of the 2016 MLS season. After returning, Hamid was determined to be better than ever and began to explore options in soccer protection to increase the longevity of his career. When Hamid learned of G-Form, it immediately piqued his interest.
“I’m thrilled to be a part of the G-Form team and I’m proud to represent a brand I believe in.”
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BILL HAMID JOINS THE G-FORM ROSTER
“GOALKEEPER TRAINING IS INTENSE AND INVOLVES A LOT OF REPETITION THAT
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TAKES A TOLL ON YOUR BODY. THE G-FORM SHORTS, SHIRTS, AND SHIN GUARDS COULDN’T BE MORE IDEAL FOR ME. NOT BEING SORE OR INJURED MEANS I CAN PERFORM AT MY BEST AND DO WHAT I WANT ON THE FIELD. I’M THRILLED TO BE A PART OF THE G-FORM TEAM AND I’M PROUD TO REPRESENT A BRAND I BELIEVE IN.”
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We are pleased to announce that Tinja-Riikka Korpela of FC Bayern Munich and the Finnish National Team, has joined the roster as an official G-Form athlete. In Korpela we have found a player who is at the top of the women’s game. Along with the 5 league titles she’s won in Finland and Germany, she played in the 2014 UEFA Women’s Champions League Final and the UEFA Women’s European Championships in both 2009 and 2013. As first choice goalkeeper for both the Finnish National Team and FC Bayern Munich, Korpela is playing and training year-round. When Korpela sought injury-preventing protective equipment, she was
hard-pressed to find products that were female-specific. “I first encountered G-Form when a teammate of mine showed me her shin guards and let me use them in a training session,” said Korpela. “I fell in love with them right away and wanted to find out what else they offered. I was pleasantly surprised to see they make products specifically for women and offer a full goalkeeper line.” Korpela now wears G-Form’s Pro-X shirt, Pro-X shorts, Pro-X knee pads,
Pro-X elbow pads, and Pro-S Elite shin guards. “I like them all because they are so lightweight but still protect me really well,” Korpela continued. “I don’t have bruises after training now and I love that they are machine washable. I feel privileged to represent G-Form in Europe and around the world.” “We are very excited to have Tinja-Riikka Korpela join our growing list of professional athletes,” said Michael De Leon, VP Global Marketing, G-Form. “She is one of the best goalkeepers in women’s
soccer globally and it’s fantastic to have her representing G-Form at the highest level. We want to continue championing women and provide them with products that enable them to push the performance boundaries in whatever sport or activity they take part.”
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NEW G-FORM OFFICIAL ATHLETE: TINJA-RIIKKA KORPELA
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MARIANA PAJÓN CLAIMS OLYMPIC GOLD
Mariana Pajón, the reigning queen of BMX Race, and G-Form sponsored athlete, was the favorite going into this summer’s Olympics in Rio. As the defending 2012 Olympic Gold medalist representing Colombia, and having won the World Championships earlier this season, Mariana’s chances at winning yet another Gold in Rio were high. Colombia | 2012, 2016 Olympic Gold Medalist
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Mariana remained unchallenged as she dominated her heats leading up
to the final. With so many variables and unexpected crashes BMX racing is an exciting, and sometimes heartbreaking event. As the gate dropped and Mariana took the first straight, it became clear that there was no question she would be the 2016 Olympic champion. Crossing the finish line, Mariana was awarded her second gold medal, and we couldn’t be prouder to work with her.
During competition, Connor won a few of his heats but had yet to break from the pack. With an incredible
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Olympic Men’s BMX Racing was more of a Cinderella story. American G-Form Athlete, Connor Fields was recovering from an early season hand injury that required surgery. Luckily Fields was able to join the US Olympic team after showing great results in the short weeks leading up to the games.
CONNOR FIELDS TAKES IT HOME FOR TEAM USA
save in his final heat, he was lucky to have advanced the following round. As the finals began, Connor was head-to-head with Australian Sam Willoughby, who had led the heats prior. Connor was able to pull a few powerful pedal strokes and surge into the lead during the final turns earning the win for team USA in Rio! USA | Chase BMX team
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BASEBALL LAUNCH AT YANKEE STADIUM
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Can you think of a better time to debut G-Form’s new baseball products than at an executive suite while the Yankees play the Dodgers in the background? We couldn’t either. This was a fitting setting as the Dodgers staff played a key role in the product development research.
We worked closely with trainers from the L.A. Dodgers staff to ensure each piece sets a new standard in protection for players from the Little to Major League. Their extensive experience in the anatomy of every swing, catch and slide gave us insight into common wear and tear of fabrics and materials so the line can improve upon current market offerings. A wide range of media joined the event with notable attendees including Men’s Health, Men’s Journal, Parenting, Buzzfeed, and Business Insider. G-Form’s VP of Marketing, Michael DeLeon, gave a presentation and those in attendance were able to see and feel each of the new products. The complete G-Form Baseball Line will be available to consumers in February of 2017, with a limited product offering will be made available in November and December for the holidays.
This past August we spent time with the AFC Bournemouth U21 team to see how they have been putting our shin guards to use. In a move that goes against long standing practices, the club now requires their players to wear shin guards during practice. Traditional guards are usually associated with discomfort and difficulty staying in place. Since our shin guards alleviate those problems, it has been an easy transition for the club with both players and coaches seeing the benefits. Our shin guards are a natural fit for AFC because they are easy to slide on and off, don’t require full-length soccer socks
or tape, exceed the necessary safety standards, and are hardly noticeable during play. AFC Bournemouth isn’t alone in their decision to have players wear shin guards in practice. Rangers FC and Brentford FC also require shin guards in training and the vast majority of players have chosen G-Form. As this trend continues to spread to professional clubs in Europe and colleges in the USA, we expect to see a surge of retail and e-commerce interest.
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AFC BOURNEMOUTH TESTS OUR SHIN GUARDS
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RAYS MTB EXPANDS WITH G-FORM After an initial one-year partnership with Ray’s Mountain Bike Park in Cleveland, Ohio, we are excited to announce that we have extended our contract for two additional years. In the same way that G-Form offers bike protection for every body, Ray’s park offers indoor riding to mountain bikers and BMX riders of all skill levels. From beginner pump tracks, technical skills areas, or massive jump lines, Ray’s has it all. For this year, we are offering our full line of G-Form sleeves available
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for demo in their pro shop. We also have branding displayed throughout the property, taking over the over the Beginner Skills room with G-Form features and pole wraps. Over the winter, Ray and his crew added 30,000 square feet to their bike facility, which now boasts over 10 miles of indoor bike riding! It’s a top destination for any Midwest rider looking to pedal through the winter, and we’re glad to have a presence there.
»G-Form athlete Brian Lopes
Not only is Whistler home to the world’s most iconic bike park; this place actually shaped and inspired downhill mountain bike’s history and evolution to where it is today.
Crankworx Whistler is the final stop of a three-part world tour, which starts in New Zealand, continues to the French Alps and concludes in beautiful British Colombia. Whistler brings together the core mountain bike community for a jam-packed 10-day event. Crankworx presents an Enduro World Series Finale, Air and Style event, a Pump Track Invitational, Whip-Off World Championships, youth specific contests, among others. The event wraps with the RedBull Joyride, where the world’s best battle it out on a top-tier Slopestyle Course. G-Form was on the ground at the event, offering demos and product education to consumers and athletes strolling by our tent. For the first five days you could find our booth by the Lost Lake XC Trails and Whistler Bike Park. For the final stretch, we were situated in the Whistler Village, which offered great brand visibility as it reaps nearly 40,000 spectators and industry individuals over the closing weekend, the busiest time of year for the resort. Whistler provides incredible riding and picturesque landscapes, and we can’t wait to promote our brand here again next year.
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G-FORM TAKES OVER CRANKWORX
»Left to Right: New G-Form bike bib debut at Interbike; Pro-X vs. the new Elite Knee Guard; New Pro Ankle Guard
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INTERBIKE FEATURES G-FORM AS “NEXT” BRAND
Interbike is a U.S. trade show that brings together manufacturers, retailers, distributors, and media from across the globe to celebrate all things bike. As North America’s largest industry event of the year, Interbike highlights over 750 companies representing over 1,400 brands. From road, enduro, downhill, and cross country, to BMX racing and freestyle, this event brings together the entire community. G-Form was onsite for our 6th year in a row to debut all-new products for 2017. Interbike was G-Form’s first trade show attendance back in 2010, and at the time we only offered Elbow, Knee, and Shin Pads. This year we were excited to release our new Elite product lines, Men’s and Women’s Bibs, Slideables, and Ankle Guards. The first two days consisted of the Outdoor Demo in Boulder City where individuals were able to demo the latest industry bikes, gear and gadgets. We had over 80 people come by and try out our products before hitting the trails.
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For the latter half of the week, Interbike moved indoors to the Mandalay Bay Convention Center. We leveraged the show as a sneak peek for new products to be released in 2017 where we unveiled the Men’s and Women’s PRO Bib Shorts, Elite Knee and Elbow Guards, PRO Slide Knee and Elbow Pads, Youth PRO Slide Knee and Elbow Pads, and Youth Knee-Shin Guards. Our brand’s presence did not go unnoticed as we were even highlighted as one of three “Next” brands that became recognized for showing innovation, leadership, and substantial growth over the last few years at Interbike. We were very pleased with the tremendous response we received about our new products. Media, retailers, distributors, and consumers alike were all very pleased to see increased coverage and mobility, as well as breathable and durable materials incorporated within the new lines. We look forward to continuing our efforts as the leader in impact protection and are already planning for Interbike 2017!
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G-FORM ON SOCIAL MEDIA
Published on Dec 1, 2016