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OPINION AND ANALYSIS

Content is king, but data is the future By Andy Shenkler, chief product officer, Deluxe Entertainment Services Group

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eluxe’s new whitepaper, Lights, Camera, Data!, explores how the Cloud has become critical to ensuring studios, broadcasters and OTTs can meet consumer demands. The industry is still missing the opportunity to take advantage of the important benefits that data provides in a successful Cloud platform. Metadata helps content producers and distributors stay connected to video throughout its entire lifecycle, speeding up workflows and ultimately maximising monetisation. Here are 10 of the most tangible benefits of having this data at your fingertips: 1. Tell content owners the number of distributable service-ready versions for licensing in various territories Many content owners currently use logs or databases to inform them of the availability of various international versions, but those sources don’t mention how serviceable these versions are. 2. Help address sourcing and quality issues with suppliers Suppliers often mislead distributors regarding timelines, not taking into account the time it takes to successfully submit assets. With more visibility and data, licensors can better enforce their contracts and commitments from suppliers. 3. Provide additional insights into the content onscreen By strategically looking at the data, distributors can easily view granular information, such as how much footage contains a particular actor. This helps studios quickly react when someone starts trending, allowing them to capitalise on the opportunity by instantly surfacing related content. 4. Compliance management  Data can help identify content requiring additional editing to make it legally compliant in various territories. Compliance laws and standards constantly change, but AI can be used to mark content, attach it to metadata and accelerate a compliance edit.  5. Create more personalised user recommendations  With rich, easily available metadata coupled with fast processing, content featuring geographically or culturally relevant material can be marketed, featured and made available dynamically. 6. Derive insights into language pairings for more viewer-

ship opportunities If media companies are exploring ways to make more content available in new markets, certain language pairs are easier or more cost-effective to create than others. Data can recommend localisation based on global trends, then help inform and guide users to the most cost-effective upsell strategies. 7. SLA monitoring SLAs are commonly difficult to measure when the process includes multiple handoffs between vendors. With the ability to view into the end-to-end supply chain, media companies can quickly identify problematic vendors and adjust their process to resolve issues. A Cloud platform assists in alerting content owners and distributors, enabling them to follow up with problematic or backlogged vendors and develop a more judicious selection process.  8. Capacity planning  Metadata enables producers and distributors to have increased transparency into the complete content ecosystem and how content flows between various vendors. Companies can use data to anticipate the timing of the sequence and better plan for capacity needs, allowing them to provide aggregated regional or workflow specific capacities and forecast bottlenecks. 9. Improve cost effectiveness  Because each distribution point has its own requirements, knowing which assets can be reused and the unique needs of each distributor, companies can cost-effectively generate avails and focus on creating only new elements for a specific order. Tracking data on the different formats and versions of assets can dramatically accelerate the decision making process for version re-use – and even automate it. 10. Prepopulate orders  Companies can build on data to anticipate the needs and demand during specific periods of time, unlocking the ability to prepopulate orders and expedite their rate of getting to market. Trends are derived from previous order histories and used to predict future requests. OTT platforms have been successfully implementing this model by moving content to certain CDNs based on forecasted usage in order to accelerate the time from play button to screen. n

TVBEUROPE APRIL 2019 | 07

Profile for Future PLC

TVB Europe 63 April 2019  

Get ready, coz here is come - 5G

TVB Europe 63 April 2019  

Get ready, coz here is come - 5G