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PRODUCTION AND POST

PICTURED ABOVE: Johan Bolin

PICTURED ABOVE: Kyle Goodwin

THE SELF-BUILD ROUTE

THE HYBRID ROUTE

“A private TV CDN lets TV service operators maintain control over how their valuable content is delivered,” explains Johan Bolin, Edgeware’s chief product and technology officer. Edgeware was founded in Sweden in 2004 and is headquartered in Stockholm. The company develops systems and services that enable customers to build and operate their own delivery networks. Bolin continues: “Our unique technology allows customers to maintain control of their content, scale online services as needed and provides consumers with an outstanding viewing experience. A self-built CDN is optimised for TV so unlike rented space on other CDNs, it’s geared towards high-quality video content and ensures a consistent level of operation.” He says that long-term, renting bandwidth from a CDN service provider is expensive, especially if you need to cope with spikes in traffic. “Building your own TV CDN is more cost-efficient and it provides a level of flexibility

“A hybrid CDN falls between using an 100 per cent outsourced CDN and having a fully ownedand-operated CDN, so typically, a combination of public and private infrastructure,” explains Kyle Goodwin, Concurrent Technology’s VP of product and innovation. Concurrent Technology is a Vecima Company and a global player in media delivery and storage solutions for content owners, broadcasters and service providers. He continues: “The Public CDN path can provide reach and redundancy. Depending on the scale of the OTT service, this is also possible with flexible Private Cache models. However, a hybrid CDN provides a new way for content providers to achieve significant cost control for OTT delivery, by employing the tried and trusted approach of combining public and private infrastructure to optimise cost.” Goodwin says it is important to note that a Hybrid CDN is not a giant technological leap forwards for broadcasters or OTT operators. It is a relatively simple operational model change that brings significant benefits with the right investment. Concurrent’s analysis shows that a Hybrid CDN model has 30 to 50 per cent lower total cost of ownership than a 100 per cent Public CDN alternative. “Looking longer-term we need to imagine what this means when OTT audience sizes double, triple, and quadruple. According

“Building your own TV CDN is more cost-efficient.” JOHAN BOLIN

40 | TVBEUROPE APRIL 2019

Profile for Future PLC

TVB Europe 63 April 2019  

Get ready, coz here is come - 5G

TVB Europe 63 April 2019  

Get ready, coz here is come - 5G