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FEATURE How does this year’s NAB Show differ from 2018? We are always looking for new ways to educate and inspire NAB Show participants and attendees who are driving innovation and propelling the industry forward. This year, the show floor will feature four new exhibit areas that focus on advancements in AI, Cloud capabilities, next-generation wireless technologies, esports and autonomous vehicles. Likewise, our conference programmes are focused on some of the most important issues impacting the business, from next-gen TV and 5G to podcasting and streaming. How would you describe NAB to someone who’s never been to the show before? NAB Show is the ultimate marketplace for those who create, manage, deliver and monetise content for an array of platforms. With nearly 100,000 attendees, 1,700 exhibiting companies and more than 500 conference sessions, NAB Show is the world’s largest convention encompassing the evolution of media, entertainment and technology. It’s a B2B event offering practical business solutions and the latest technology from leading companies and brands. It also generates an extraordinary amount of commerce for the industry. The theme this year is ‘every story starts here’ what does that mean exactly? Creating quality audio and video content is truly modern-day storytelling, and all that powers the art, science and business of this type of storytelling is found at NAB Show. On a personal level, NAB Show also offers career enhancement with hands-on training and networking opportunities. What do you think will be the big themes of the show this year? The challenges and opportunities surrounding next-gen TV and the continued shift to IP will be top of mind on the TV side. More broadly, I expect there will be a lot of announcements and discussion around in-vehicle entertainment, new applications for AI and machine learning, the impact of 5G, opportunities in streaming and ways to monetise new content streams, like podcasting and esports. How do you balance a show that attracts both traditional broadcasters, streamers, vendors and technologists? The NAB Show tent has expanded due to the convergence of these various sectors. The event reflects the evolving nature of the media business driven by advances in technology and changing consumer behaviour. NAB Show is committed to

providing a comprehensive forum in which industry professionals can examine and leverage the impact of this convergence. How can NAB continue to entice visitors and exhibitors from Europe? Last year you saw an overall attendance drop of 10 per cent, how do you combat that? World events, economics and industry-specific forces cause variances in trade show attendance year to year. NAB Show remains the world’s largest and most important event for the global content development community, drawing participation from more than 150 countries. We offer numerous registration packages as well as programmes and services tailored specifically to our international attendees and exhibitors. How many exhibitors are you expecting at this year’s show? NAB Show will host more than 1,700 exhibiting companies from all around the globe. Of note, NAB Show consistently attracts more than 200 first-time exhibitors annually, which is a testament to the organic nature of the event and its place of prominence within the global media marketplace. How do you think the NAB attendee and exhibitor experience differs from other international trade shows? NAB Show offers a global perspective on the industry vs. regional events that are more narrowly focused. At the same time, NAB Show combines all the benefits of a large-scale trade show with the more tailored opportunities commonplace with smaller industry events. Attendees can learn from leading industry experts during marquee sessions as well as ask questions and have candid discussions in intimate, more targeted programmes and networking events. Exhibitors have direct access to customers, and this year will have the ability to conduct more business than ever directly on the exhibit floor through our new “Show and Sell” programme. Finally, you just announced a date shift for 2020. Can you explain the reasoning behind that? We think the change delivers the best value for exhibitors and attendees, whose input drove our decision. Now folks can attend NAB Show outside of the busy work week. The new schedule also aligns well with our existing education programmes, while total exhibit floor hours remain essentially the same – just shifted. n

TVBEUROPE APRIL 2019 | 17

Profile for Future PLC

TVB Europe 63 April 2019  

Get ready, coz here is come - 5G

TVB Europe 63 April 2019  

Get ready, coz here is come - 5G