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FEATURE PICTURED LEFT James Gilbert PICTURED RIGHT Cornelius Heinemann

integrate the others’ tech into their products? According to Heinemann, the two companies are still in the early phases of the acquisition in terms of the technology. “Nevertheless, mid-term I’m very sure it will be a giveand-take,” he continues. “Pixel Power brings a really nice platform into the mix in terms of playout and Rohde & Schwarz brings a lot of knowledge regarding premium content creation - UHD processing, HDR processing, and the IMF package to provide content to service providers. We have already started talking on the R&D level, the first workshops have been happening and it’s looking really promising and really exciting for the future.” As stated at the beginning of this article, the acquisition took place less than six months ago. When asked how the team in Cambridge have found the first few months Gilbert says he feels it’s been a very good experience so far: “We spent quite a lot of time before we actually completed the transaction doing business planning together so that we knew in advance what the plan was for the next few years and how the integration would proceed. “I think the integration is on track and there have been no surprises. We’ve had a very positive reaction from all the staff in Cambridge and they see the acquisition as giving them more career opportunity in the future. It’s a very positive feeling within Pixel Power and everything is playing out exactly as we expected it to. We still have to keep that process going but also keep our focus on our customers and growing the sales opportunities in our pipeline.” That’s the reaction from within the company, but how has the market and both companies’ customers taken to the news? “I personally called many of our customers to let them know about the acquisition before it was publicly announced and had a very positive response to it,” says Gilbert. “Obviously, in these types of situations customers are concerned about losing their key contacts for service

and support, they’re also concerned about maybe products being discontinued; and whilst those may be features of other acquisitions, they are certainly not characteristics of the merger of Rohde & Schwarz and Pixel Power. “Our customers see it as a very good fit, no product overlap, a stronger company behind us, which will give them even more confidence in placing current and future business with Pixel Power.” Heinemann adds that Rohde & Schwarz’s customers have also viewed the acquisition as a strong commitment to the market. “Rohde & Schwarz is very much known for test and measurement, and in the broadcast environment for transmitters, but not previously for what we call a filebased media solution. So customers are really happy to see us investing further in playout and content delivery.” Finally, with the positive reaction both internally and externally, how do Gilbert and Heinemann view the future for both companies? “We are lucky to see ourselves in a growing market environment,” says Heinemann. “The playout market is changing to a software defined approach. That’s just starting, so we have a really nice product in place. We see lots of opportunities and our main task at the moment is to manage this type of growth. Mid-term we see good opportunities to work together in R&D to profit in file-based media and playout products and it’s really an exciting position.” Gilbert agrees the future is exciting: “We are now able to take bolder steps in the market and to significantly grow our market share over the coming years,” he explains. “I think we see even beyond playout the growth in non-linear television, VoD, and the gradual transition from linear channels to on-demand, and I think the technologies that the two companies have can be combined in a very successful way for that next big change in the way consumers want to take the content.” n

“The possibility of developing a common platform across both companies was really exciting to us.” CORNELIUS HEINEMANN

TVBEUROPE APRIL 2019 | 15

Profile for Future PLC

TVB Europe 63 April 2019  

Get ready, coz here is come - 5G

TVB Europe 63 April 2019  

Get ready, coz here is come - 5G