HOW BLOCKCHAIN CAN SOLVE THE INDUSTRY’S RIGHTS MANAGEMENT PROBLEMS By Tracie Mitchell, non-exec director, Blue Lucy
E’RE FACING ONE OF THE INDUSTRY’S BIGGEST CHALLENGES As well as being a non-executive director at Blue Lucy, I’m a media technology consultant with a background in broadcast automation and media asset management (MAM) systems. Much of my time is spent helping clients integrate different, disparate systems designed and purchased to do very specific tasks including communicate with each other to form complete operational workflows to fulfil a client’s specific business objective. I bolt rights and scheduling systems to MAM systems, bolt them to the storage and then transfer content to automation systems for delivery to linear television or VoD platforms. One of the key problems I continually encounter when integrating these disparate systems is data fragmentation. Because so much data has been lost in the transition from tape to file-based systems (remember those scribbled cue sheets…) and, with each media business building systems that exist as silos (with their own database(s) with the metadata stored internally) we’re now faced with one of our industry’s biggest challenges – how to find, track and monetise content when we can’t access the data that surrounds it. WHAT ARE THE IMPLICATIONS OF DATA FRAGMENTATION? Imagine if you wanted to use a piece of content from a news agency in your package. So, you cut it into your story, and then you repackage and repackage that story throughout the day for different purposes and platforms,
20 | TVBEUROPE MARCH 2019H 2019
and before you know it, the genealogy is lost and it’s almost impossible to track or report the usage. There is no reliable way for the originating news agency to check that the usage report you do submit is accurate. THIS DEMONSTRATES THE TWO MAJOR PROBLEMS FACING CONTENT RIGHTS OWNERS: ■ Cost. Trust is maintained by third parties delivering reporting to each other to just keep each other in check. There is a lack of transparency for the buyers, sellers, owners and distributors. ■ Time. The reconciliation process is very time consuming
Take me to the edge of heaven - Livestreaming from near space.