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RadioWorldMagazine

February 2020

TOPradio Hosts Live Broadcast for Black Friday With a mobile studio the broadcaster aired live for six hours from the Antwerp Stadsfeestzaal shopping mall BY MARC MAES

ANTWERP, Belgium — As a part of

the Stadsfeestzaal events hall and shopping mall’s radio advertising campaign, Belgian broadcaster TOPradio hosted six hours of live radio on Friday, Nov 29 — “Black Friday.” “The organizers wanted to go beyond a traditional radio campaign and opted for a full Black Friday concept,” said Wouter De Vries, TOPradio DJ and producer. “So we set up the live broadcast alongside the commercial campaign and promoted it on the airwaves and on social media.”

package with an eight-fader ruby mixing console,” said Tom Callebaut, manager of RadioStudio.be. “For TOPradio’s Aeron playout system, a dump data PC, a copy of TOPradio’s music files databank, in the mobile studio provided the musical content. In addition, the Lawo Ember+ protocol ensured swift communication between the digital components in the studio.” The station used two Neumann KMS 105 condenser microphones for present(continued on page 17)

The organizers wanted to go beyond a traditional radio campaign and opted for a full Black Friday concept. — Wouter De Vries

De Vries added that, with TOPradio being awarded 15 FM frequencies in April 2018 the station now also has a dedicated frequency (104.2 MHz FM) for the greater Antwerp area. “This was the perfect occasion to highlight TOPradio’s new FM frequency. We enjoy good reception and have gained many listeners,” he said. “Although we also broadcast on DAB+, the majority of our audience still tunes into FM. And the Stadsfeestzaal is a beautiful venue, on the Meir, Antwerp’s prime shopping street.” For the Black Friday show, Flexivent, a company specializing in mobile solutions, supplied the FlexStudio mobile broadcast studio remote trailer, which has space for a presentation desk and all the needed technical equipment. RadioStudio.be managed the technical integration of TOPradio’s broadcast bubble. “We put in place a Lawo ruby

For its Black Friday show, TOPradio broadcast six hours live from a mobile studio.

Photos ©TOPradio

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“This Black Friday broadcast may mark the beginning of future collaboration with Stadsfeestzaal,” said Wouter De Vries, TOPradio DJ and producer.