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Targeting new talent Aspiring audio engineers, sound designers and musicians today have more access to technology and the creative tools needed for realising their ideas than ever before. However, the difficulty remains in getting their finished work heard. Kevin Hilton reports on a new collaborative initiative between the BBC and the Arts Council that aims to provide a showcase for young talent...
he BBC and the Arts Council have launched an initiative to develop young, emerging talent, with a specific focus on audio, in addition to filmmaking and interactive projects. The ambition behind New Creatives is to commission 500 artists across the three disciplines over two years, with the resulting works to be available on BBC outlets and other platforms. The New Creatives scheme was announced at the beginning of February, with an application deadline set for March 10 2019. Targetting creatives between the ages of 16 and 30, the project brief is to produce creative pieces that are relevant to the artists themselves and their community, and which could spark interesting debate and discussion. Not only a stand alone section, audio is a key component in all three of the categories. The film commissions section is looking for short films of up to three minutes duration that display an experimental approach to sound as well as image, structure and storytelling. Immersive technologies such as binaural audio and 360 video, augmented reality (AR) and virtual reality (VR) are encouraged for interactive commissions. The audio commission category itself encompasses works from micro-stories of one minute or under to
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