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Comment Noble House Media 1-10 Praed Mews Paddington London W2 1QY @mobile_mag /mobiletoday.mag EDITORIAL 07896 727464 NEWS & COMMUNITY EDITOR

Jack Courtez 07592 880864 CONTRIBUTORS

Kate O’Flaherty Zak Garner-Purkis James Atkinson DESIGNER


Naomi MacKay

Peace on earth? Not in mobile Escalation of network spats spills over into the public arena Traditionally the time of year for reconciliation and for letting bygones be bygones, this is far from the minds of those in the operator space moving into 2017. What started as muted spectrum grumblings has escalated to a very public dispute, which becomes more absurd by the week. We’ve seen Ofcom’s CEO projected on the side of buildings as a Spandex-clad super hero, a tit-for-tat ad banning rivalry, and clandestine counter briefings. It all makes for great headlines but networks should be aware that when you sling mud, everybody looks dirty in the eyes of the public. Just as a bad experience in a phone shop can lead customers to have bad expectations of all phone shops, attacks on rivals can impact consumer confidence on the industry as a whole. When combined with all four networks using different metrics to claim they have the best network, there is a real risk of negating all the positive work that has been done to change the industry’s image. It’s not just the public either. Strung out on a low parliamentary majority and tonguetied on Brexit, the government is hunting for a tub-thumping exercise that allows it to bury its own failings in someone else’s coffin. Without clear public understanding of what progress networks are making, this could be mobile coverage, as already hinted by two government reports in the last month that have tied productivity to mobile connectivity and suggested network sharing to fill network gaps. Perhaps Auld Lang Syne isn’t such a bad idea after all.


Mark Fermor +44 (0) 7896727762


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ISSN 1472-0833 All material in this publication is covered by copyright. No part of this publication may be reproduced or transmitted in any form – electronic, mechanical, photocopying or otherwise – in whole or in part without written permission of the publisher. © 2016 Noble House Media Ltd. While considerable care has been taken in the production of this issue, no responsibility can be accepted for any errors or omissions. No responsibility can be accepted for unsolicited manuscripts, photographs, artwork or equipment. All correspondence is assumed to be intended for publication unless clearly stated otherwise.

Jack Courtez News & community editor


04 08

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