Comment Noble House Media 1-10 Praed Mews Paddington London W2 1QY @mobile_mag /mobiletoday.mag EDITORIAL 07896 727464 NEWS & COMMUNITY EDITOR
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Peace on earth? Not in mobile Escalation of network spats spills over into the public arena Traditionally the time of year for reconciliation and for letting bygones be bygones, this is far from the minds of those in the operator space moving into 2017. What started as muted spectrum grumblings has escalated to a very public dispute, which becomes more absurd by the week. We’ve seen Ofcom’s CEO projected on the side of buildings as a Spandex-clad super hero, a tit-for-tat ad banning rivalry, and clandestine counter briefings. It all makes for great headlines but networks should be aware that when you sling mud, everybody looks dirty in the eyes of the public. Just as a bad experience in a phone shop can lead customers to have bad expectations of all phone shops, attacks on rivals can impact consumer confidence on the industry as a whole. When combined with all four networks using different metrics to claim they have the best network, there is a real risk of negating all the positive work that has been done to change the industry’s image. It’s not just the public either. Strung out on a low parliamentary majority and tonguetied on Brexit, the government is hunting for a tub-thumping exercise that allows it to bury its own failings in someone else’s coffin. Without clear public understanding of what progress networks are making, this could be mobile coverage, as already hinted by two government reports in the last month that have tied productivity to mobile connectivity and suggested network sharing to fill network gaps. Perhaps Auld Lang Syne isn’t such a bad idea after all.
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Jack Courtez News & community editor Jack.email@example.com
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www.mobiletoday.co.uk December 2016