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Tech Guide

Smartwatches The darling of MWC 2014, smartwatch sales halved in Q3 2016, with Apple hit hardest with a 71.6% decline according to IDC. However, with Samsung’s Gear S3 out now, Android Wear 2.0 coming early 2017 and Apple’s updated watch now in its first full quarter (its September launch was just too late for Q3 reporting), is there a second wind coming for smartwatches? Here’s a quick market overview

49.4% Apple Watch share of the market


Android Wear market share by 2020


Number of Apple Watches sold every minute

9.5 million Active Fitbit users (DMR stats)

(IDC Worldwide Quarterly Wearable Device Tracker stats)

28.3 million Number of wearables sold in 2016

Hottest smartwatches

Samsung Gear S3 Price: £349 With fantastic specs on-board, the Gear S3 is available in two variants – Frontier and Classic. Frontier is ideal for travellers, adventurers and explorers, with an IP68 waterproof rating and glass display sheathed by Gorilla® Glass SR+. The Classic variant looks sleeker and more formal, and Samsung has got the detailing just right to rival other luxury watches out there.’ Source:

December 2016

Strong Apple sales ‘Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for the Apple Watch.’ Tim Cook, CEO, Apple Perfect for ‘The Samsung Galaxy Gear range is perfect for someone like me who likes to keep in the know, with notifications being sent to your wrist – and for someone active as it tracks your steps. It’s because it makes communication a little bit simpler that it’s my favourite accessory.’ Aaron Robinson, Shop Idol 2016 winner, Tesco Mobile

Apple Watch Series 2 From £399 With Series 2, Apple has ramped up the specs on its lone wearable range massively. Activity Rings track daily activities, be it standing, moving or exercising, and it can survive in as far as 50 metres under water. At 1000 nits, it’s the brightest display Apple has ever included in any product, and you will soon be able to play popular gaming apps such as Super Mario and Pokemon Go.


On Smartwatches

Expectorations ‘Q4 performance will be key to better assessing the long-term prospects of the improved watch models. Apple needs to make a strong marketing push during the holiday shopping season, especially to highlight new and compelling apps for its platform. Meanwhile, its renewed focus on fitness functionality puts it in more direct competition with Fitbit. The inclusion of GPS by Apple and many other vendors now poses a big threat to traditional GPS watches and fitness trackers.’ Daniel Matte, analyst, Canalys

Mobile December 2016  
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