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THE SOLUTION A comprehensive sponsorship around all Giro d’Italia, Tour de France and Tour of Britain coverage on Bikeradar - the UK's biggest cycling site. Branded promotion on the homepage and a total takeover of all display space across the

94 Future Proof

tour pages delivered Skoda brand stand-out. Future also created bespoke content showcasing Skoda's grass roots involvement, further building Skoda's association with the sport.

Future Proof  

This book is a demonstration of the innovative advertising campaigns produced by Future Publishing. A host of case studies demonstrating how...