THE SOLUTION A comprehensive sponsorship around all Giro dâ€™Italia, Tour de France and Tour of Britain coverage on Bikeradar - the UK's biggest cycling site. Branded promotion on the homepage and a total takeover of all display space across the
94 Future Proof
tour pages delivered Skoda brand stand-out. Future also created bespoke content showcasing Skoda's grass roots involvement, further building Skoda's association with the sport.