THE INSIGHT Skoda sought to tap into the cycling zeitgeist by becoming the automotive brand synonymous with the sport. Future are the worldâ€™s biggest cycling publisher, making them the perfect media partner to work with.
92 Future Proof
More importantly, Future's cycling brands reach a high-net worth male demographic. An audience who both spend more on new cars & buy cars more regularly than average.
Published on May 2, 2012