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07. Skoda

THE INSIGHT Skoda sought to tap into the cycling zeitgeist by becoming the automotive brand synonymous with the sport. Future are the world’s biggest cycling publisher, making them the perfect media partner to work with.

92 Future Proof

More importantly, Future's cycling brands reach a high-net worth male demographic. An audience who both spend more on new cars & buy cars more regularly than average.

Future Proof  
Future Proof  

This book is a demonstration of the innovative advertising campaigns produced by Future Publishing. A host of case studies demonstrating how...