Page 87

T3 exposed readers agreeing, ‘The Ford Focus is….’

168

k

+19%pts

Tech-advanced

+11%pts Innovative

Uk uniques visited the Ford Focus sponsored Awards microsite

118s

average microsite page dwell time

66k

video views

Ford Focus’ brand credentials motored forwards...

+22

%pts

Brand consideration shifted to 74% among T3 readers exposed to the campaign

Record numbers interacted with the 2011 T3 Gadget Awards driving business success for Ford.

Ford Focus 87

Future Proof  
Future Proof  

This book is a demonstration of the innovative advertising campaigns produced by Future Publishing. A host of case studies demonstrating how...