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Brand Equity

Clear communication of core product benefits proved highly salient for Future’s gaming audience, with strong shifts measured across the campaign.

#

Virgin was ranked…. − the fastest for downloading games − the fastest broadband provider

70

%

Reduce churn

Propensity to switch from Virgin was half that of rival broadband brands.

Virgin’s brand consideration (Top 2 box) shifted by 7% points during the campaign to 70%. This made Virgin the clear number one broadband provider.

53

%

50

%

Reinforce gaming credentials 53% agreed Virgin ‘is great for online gaming’, an increase of 6% points across the campaign.

Virgin Media Broadband 75

Future Proof  

This book is a demonstration of the innovative advertising campaigns produced by Future Publishing. A host of case studies demonstrating how...