Clear communication of core product benefits proved highly salient for Future’s gaming audience, with strong shifts measured across the campaign.
Virgin was ranked…. − the fastest for downloading games − the fastest broadband provider
Propensity to switch from Virgin was half that of rival broadband brands.
Virgin’s brand consideration (Top 2 box) shifted by 7% points during the campaign to 70%. This made Virgin the clear number one broadband provider.
Reinforce gaming credentials 53% agreed Virgin ‘is great for online gaming’, an increase of 6% points across the campaign.
Virgin Media Broadband 75