Page 7

07 SKODA

10 20TH CeNTURYFOX

HOW DO YOU FUllY leVeRAGe A SPONSORSHIP PROPeRTY TO BOOST BRAND CReDeNTIAlS?

HOW DO YOU PeRSUADe CONSUMeRS TO UPGRADe IN ReCeSSION BRITAIN?

p126

p88

08 WARNeR BROS.

11 MeRCeDeSVITO

HOW DO YOU lAUNCH A NeW IP TO A SCePTICAl MARKeT?

HOW DO YOU INJeCT eMOTION INTO A PRACTICAl DeCISION ?

p100

p138

09 HAlFORDS

12 lG

HOW DO YOU OVeRTURN NeGATIVe BRAND PeRCePTIONS AND CReATe DeSIRABIlITY?

IN A CROWDeD TeCH MARKeT, HOW DO YOU CReATe BRAND eQUITY AND STANDOUT? p114

p148

Contents 07

Future Proof  
Future Proof  

This book is a demonstration of the innovative advertising campaigns produced by Future Publishing. A host of case studies demonstrating how...