Page 167

Brand Equity

100%

Those agreeing that LG is innovative doubled, while endorsement of cool & stylish increased by 56%.

increased by

22%

54

%

Perception

Endorsement that LG is a high quality brand increased by 54%

Ownership

These important precursors to purchase were backed up by action. Ownership increased by 22% among T3 consumers; indicative of the potent impact of sustained communication to Future’s tech audience.

LG Electronics 167

Future Proof  

This book is a demonstration of the innovative advertising campaigns produced by Future Publishing. A host of case studies demonstrating how...