Page 163

“One week has gone by and so far I have fallen in love with the LG Optimus 2x. The phone operates smoothly and is very fast to load all applications and games due to the dual core processor.”

“Wow what a piece of kit!!!” “Formerly a devout Appleworshipper, have been converted to the worship of all that is Android! ”

129

Facebook comments

400+

likes on Facebook

500+ click throughs to buy

The activity generated high levels of social media engagement. With event attendees blogging their verdict on the LG Optimus 2x, the microsite featured 129 comment & 400+ Facebook likes generating a huge amplification effect. 500+ users clicked through to buy direct from the site.

LG Electronics 163

Future Proof  

This book is a demonstration of the innovative advertising campaigns produced by Future Publishing. A host of case studies demonstrating how...