Stage 1 “Start your Own Studio” sponsored by Dell and AMD An editorially-driven campaign in print and online provided practical advice and tools to help Future’s design audience start their own studio. A dedicated microsite included ‘how to’ guides to: opening a studio, marketing, finance and staffing.
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The activity ran from March 2010 - June 2010 in 3D World and Computer Arts. The success of the first campaign, delivering both relevant editorial and importantly, a relevant audience, led Dell to commission phase two.
This book is a demonstration of the innovative advertising campaigns produced by Future Publishing. A host of case studies demonstrating how...