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09. Halfords – Voodoo

Complete editorial, online and social media integration. Each challenge had a 6 page feature in MBUK and Future produced corresponding video that was uploaded on BikeRadar.

122 Future Proof

The campaign also incorporated a competition to win a Voodoo Bike that drove social media engagement via Facebook and Twitter.

Future Proof  

This book is a demonstration of the innovative advertising campaigns produced by Future Publishing. A host of case studies demonstrating how...