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THE CHALLENGE Drive re-appraisal and build brand credentials. Dell produce a range of work solutions for the creative and design sectors. Whilst renowned for reliability and value-for-money, Dell struggle for marketshare in a sector dominated by Apple.

Dell wished to raise awareness, establish a distinct brand positioning and ultimately generate sales among the design community.

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Future Proof  
Future Proof  

This book is a demonstration of the innovative advertising campaigns produced by Future Publishing. A host of case studies demonstrating how...