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Exclusive video



JUNE 2015 Digital edition printed in the UK

BRANDING WORKSHop Wolff Olins reveals how to develop interactive brand guidelines for a client



Discover the secrets of successful characters with advice from TADO, Muxxi and the makers of Adventure Time STAGE AN EXHIBITION IN A WEEK Show off your work when time isn’t on your side with expert advice from Pick Me Up


How to avoid common designer ailments like back pain, RSI, eye strain and more

JUNE 2015

editor’s letter Our cover stars Jake and Finn will need no introduction to many of you. Since its premiere on Cartoon Network in 2010, Pendleton Ward’s Adventure Time has grown into something of a global cult, spawning a dizzying range of merchandise – and it’s largely down to its wonderfully surreal and utterly unmistakable cast of characters. The show’s award-winning character designer and storyboard artist Andy Ristaino is just one of the experts contributing to this month’s special report on page 44, which reveals the secrets of creating commercially successful characters. June is the peak of graduate show season, and for many design students that last-minute panic of getting a final show together will no doubt be setting in. Don’t worry, take a deep breath and soak up the wisdom of our exhibition experts on page 64. Next month, we unveil the results of our inaugural Unsung Heroes project. It’s designed to celebrate the people behind the scenes at the top design studios who go above and beyond to make projects happen, but don’t always get their moment in the limelight. We’ll be passing on the secrets of their success, of course. And if you read this in time, you have until 18 June to submit your very best branding work to our Brand Impact Awards – see page 81. We’ll be revealing the winners in September...

keep in touch with…

twitter.com/ computerarts

facebook.com/ computerarts

Nick Carson Editor



paula scher

Paula is an American graphic designer, painter and art educator in design, and the first female principal at Pentagram, which she joined in 1991. She has been at the forefront of graphic design for more than three decades. On page 76, she reveals the process behind her recent identity for The New School. www.pentagram.com

Veronica fuerte

After graduating in design and working in various design studios around Barcelona, Veronica founded Hey Studio in 2007, which has since won global acclaim thanks to its uplifting fusion of bold shapes, colours and characters. Check out our Hey Studio profile over on page 56 to learn more. www.heystudio.es

Gavin Lucas

Writer and editor Gavin joined with Camilla Parsons to co-found Outline Editions in 2009. They launched Outline Artists, an illustration agency and consultancy, in 2013. Turn to page 64 for Gavin’s practical advice on putting together the perfect exhibition when time is of the essence. www.outlineartists.com

gabriel Weichart

Gabriel is senior designer at global creative consultancy Wolff Olins. In this issue’s video walkthrough on page 83, he explains how he helped create interactive, online branding guidelines for Orange that distilled the essence of the brand in under 20 minutes. www.wolffolins.com

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mikey please

Co-founder of Parabella Studio, Mikey is an alumnus of both the Royal College of Art and the University of the Arts London. Turn to page 90 to learn how he worked alongside fellow co-founder Dan Ojari to bring a vibrant world of teabag tags to life for Twining’s. www.parabellastudios.com

Meet the team Future Publishing Ltd, QUAY HOUSE, THE AMBURY, BATH BA1 1UA Phone 01225 442 244 Fax 01225 732 275 Email hello@computerarts.co.uk Web computerarts.creativebloq.com

Nick Carson



editor After much toil and the occasional headache, Nick has finally sold his house. Other highlights this month included handling some newborn chicks at an Exeter farm and attending D&AD Judging Week in London.

Jo Gulliver Art editor jo.gulliver@futurenet.com

Printing: William Gibbons & Sons Ltd Finishing partner: Celloglas Distribution: Seymour Distribution, 2 East Poultry Avenue, London EC1A 9PT, Tel: 0207 429 4000 Overseas distribution: Seymour International

jo gulliver

Tim Hardwick OPERATIONS editor tim.hardwick@futurenet.com


Rich Carter Designer richard.carter@futurenet.com


Nick Carson Editor nick.carson@futurenet.com

Julia Sagar, MARTIN COOPER AND BEREN NEALE COMMISSIONING editorS julia.sagar@futurenet.com martin.cooper@futurenet.com beren.neale@futurenet.com SAMMY MAINE DEPUTY COMMISSIONING editor sammy.maine.@futurenet.com alice pattillo STAFF WRITER alice.pattillo@futurenet.com


Animation Lab, Zaneta Antosik, Peter Bil’ak, Cartoon Network, James Clapham, Sevra Davis, Fred Deakin, Mago Dovjenko, Lisa Hassell, Dave Hollands, Peter Judson, Gary Marshall, Michael Molfetas, Milltag, Dan Ojari, Wong Ping, Mikey Please, Anna Richardson Taylor, Paula Scher, Snask, FranklinTill, Joanna Tulej, Tom Woolley, Alan Wardle, Gabriel Weichart, Anne Wollenberg


For all ad enquiries please contact: SUZANNE SMITH Account director suzanne.smith@futurenet.com

VivIENNE CALVERT Production controller Mark Constance Production manager

Art editor Jo has been proving her worth on the court after team CA donned their shorts for some regular badminton. Over-arm returns at the net are her strongpoint, but her footwork has proven a bit of a banana skin.

JULIETTE WINYARD Trade marketing manager: 07551 150 984

charlotte lloyd-williams Direct marketing executive charlotte.lloyd-williams@futurenet.com

Tim HarDwick

OPERATIONS editor Tim is preparing to say a sad farewell to the flat he’s called home for the last eight years. The clear-out of clutter and the search for new digs has already begun – a reminder that moving house can be so much fun!

UK readers: 0844 848 2852 Overseas readers: +44 (0)1604 251045 Online enquiries: myfavouritemagazines.co.uk computerarts@myfavouritemagazines.co.uk


Regina Erak International director regina.erak@futurenet.com

Rich Carter

Tel: +44 (0)1225 442244 Fax: +44 (0)1225 732275

Designer With spring now in full swing, Rich got on his bike and began riding the 25-mile round trip into the office each day. Since starting the commute he’s only fallen over in his clip-in pedals once!


Nial Ferguson Content & Marketing director MATT PIERCE Head of Content & Marketing, Photography, Creative & Design DAN OLIVER Group editor-in-chief, Creative & Design RODNEY DIVE Group art director, Photography, Creative & Design TOM MAY Group content editor

Content te am

Next issue on sale

26 June 2015




sammy maine deputy commissioning editor

Want to work for Future? Visit www.futurenet.com/jobs

Future is an award-winning international media group and leading digital business. We reach more than 49 million international consumers a month and create world-class content and advertising solutions for passionate consumers online, on tablet and smartphone, and in print.

All contents copyright © 2015 Future Publishing Limited or published under licence. All  rights reserved. No part of this magazine may be reproduced, stored, transmitted or used in any way without the prior written permission of the publisher. Future Publishing Limited (company number 2008885) is registered in England and Wales. Registered office: Registered office: Quay House, The Ambury, Bath, BA1 1UA. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Future cannot accept any responsibility for errors or inaccuracies in such information. You are advised to contact manufacturers and retailers directly with regard to the price and other details of products or services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not responsible for their contents or any changes or updates to them. If you submit unsolicited material to us, you automatically grant Future a licence to publish your submission in whole or in part in all editions of the magazine, including licensed editions worldwide and in any physical or digital format throughout the world. Any material you submit is sent at your risk and, although every care is taken, neither Future nor its employees, agents or subcontractors shall be liable for loss or damage.

production notes printers

We are committed to only using magazine paper which is derived from well managed, certified forestry and chlorine-free manufacture. Future Publishing and its paper suppliers have been independently certified in accordance with the rules of the FSC (Forest Stewardship Council).

text and cover CMYK, pantone 185 red AND SPOT UV VARNISH William Gibbons PRINT FINISHING PARTNER

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cover Precision Special Gloss FSC 250gsm P3–74: Galerie Fine FSC 115gsm P83–98: GraphoInvent 75gsm


Trump Gothic West, Neutraface Text & Display, Calluna

ISSUE 241 JUNE 20 15 Culture 10

Trends: Robert Storey reaches neon highs for a Nike installation, plus a designer bike accessories collection


P  eople: Taxi Studio talks up its hire of Glenn Tutssell, and Belgium’s Toykyo shows off its porcelain collection


Places: Freelance art director Alan Wardle invites you on a creative tour around his native Newcastle


Events: Julia Sagar reports from this year’s D&AD Judging Week, plus news from Pictoplasma Berlin


Insight 24  DESIGN your own career: Design professor Fred Deakin challenges you to craft your own creative niche in an increasingly freelanced industry 28

Our selection of the world’s best new graphic design, illustration and motion graphics work 32

gender-DEFYING design: Future Laboratory’s Joanna Tulej looks at how gender fluidity is driving design in the twenty-first century

britain is losing its design edge: The 30  RSA’s Sevra Davis argues for broader industry skills and education reforms to keep Britain top of the design pile

VIDEO WALKTHROUGH Design interactive brand guidelines: 83  Designer Gabriel Weichert reveals how Wolff Olins created online branding guidelines for Orange

need to know 94  the designer’s guide to staying healthy Ensure you have a long, happy, healthy career as a designer with this essential guide to staying well

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Project diaries

Resolving institution hierarchies with a typeface, creating a New York mural for Converse, and animating a tea-bag tagged world for Twinings 75

D&AD awards: judge insights

We grab some time with five of the stellar panel at D&AD Judging Week to discover what makes a Pencil-winning project 18

Craft in design: Leigh Chandler at Vault49

S p eci a l R ep or t

character design secrets

Look no further for the inspirations, working processes and creative thinking behind the best character-driven commercial work in the world today 44

HORT’s Eike König judged graphic design

SUBSCRIBE AND SAVE UP TO 59% Three great ways to subscribe to the world’s best design mag: Print Digital Both See page 42


hey studio

We talk to the Barcelona-based outfit whose uplifting fusion of bold shapes, colours and characters has won it global acclaim 56

In dus tr y i ss ue s


From maximising space to the virtues of Velcro, here’s how to put on the perfect show when time is of the essence 64

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T r e nds CULTURE


VIBRANT BRASHNESS image Credit : Nike Retail Installation designed by Robert Storey for Nike Women with creative direction by Jen Brill, photography by David S Alee

Robert Storey reaches neon highs in his retail installation for Nike Women rawing inspiration directly from the Nike womenswear collection, Robert Storey studio infuses the Nike New York womenswear retail pop-up with highoctane colours, vibrant lighting and bold geometric display architecture. Reflecting the increasingly widespread concern for health and fitness, a sports-inspired aesthetic has come to influence much more in design than just apparel. Borrowing visual cues from performance sportswear and high-energy fitness classes, intensely saturated colour palettes in combination with sleek, streamlined materials create an aesthetic that is dynamic, adrenalinefuelled and unapologetically brash. Blocks of bright, acid colour are spliced with contrasting fluorescent lighting which frames doorways and windows, giving the space a sense of playful energy. The palette of dark blue, bright pink and light purple, juxtaposed with neon highlights and severe geometrics, create a youthinspired, energetic aesthetic that is reminiscent of the high-tech sports garb displayed within; the two different elements, interior and apparel, converge seamlessly, being of equal importance in emphasising an undeniable brand DNA. www.storeystudio.com


Each month, our Trends section is curated by experienced creative consultancy FranklinTill (www.franklintill.com).

CULTUR E Trend s


SUMMER Cycling special

As we head into summer, kit yourself out with some of the best cycling accessories out there and hit the road

1 JBG and Eyes Jersey

from Milltag www.milltag.cc If standing out on two wheels is your goal, Milltag’s latest artist collaborations with Jamie BanksGeorge and Sam Dunn will be right up your street. For the chance to see your own work on a Milltag jersey, see page 71. £70 (each)

4 1

2 D’Arcs triple glasses set from Madison www.madison.co.uk With three one-piece lenses – tinted for bright conditions, yellow for overcast days and clear for any time of year – the D’Arcs boast great protection at a budget price. £29.99

3 Pattern Bike Bells

from Poketo www.poketo.com Ensure you’re both seen and heard with these stylish Japanese bike bells. Sporting a selection of vibrant patterns, the classic design creates a crisp sound. £15 (each)

3 2 4 RBS Pack Me Jacket

by Polaris www.polaris-bikewear.co.uk RBS stands for ‘Really Bright Stuff’ – and the latest in Polaris’ hi-vis range is exactly that. A packable, windproof unisex jacket, it’s great in changeable conditions. £54.99

5 Plume mudguard

by Plume www.plumemudguard.com Plume’s sleek design makes mudguards cool. Coil it away under your saddle when you don’t need it – but when the streets are wet, simply roll out and ride on. £24

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6 Bookman Accessories

by Bookman www.bookman.se Brighten up your steed with these sticky reflectors (€7), lightweight USB lights (€39/set) or Curve front light (€39) – just three items from Bookman’s bold new range. €7-€39

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Profile for Future PLC

Computer Arts 241 (Sampler)  

You can subscribe to this magazine @ www.myfavouritemagazines.co.uk

Computer Arts 241 (Sampler)  

You can subscribe to this magazine @ www.myfavouritemagazines.co.uk