ABOUT FUTURE FORTIFIED
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Our Mission
Future Fortified is a global nutrition campaign helping millions of women and children gain access to the essential nutrients they need to lead healthy, enriched lives. From the moment a child is conceived, good nutrition is fundamental for a healthy birth, ensuring her body and mind grow strong, and ultimately enabling her to reach her full potential. Good nutrition transforms lives, communities and the world. It is the universal foundation of health, prosperity and empowerment and, thus, is essential to tackling poverty and disease, a truth that leading economists, scientists and global experts all agree upon. Nonetheless, 2 billion people worldwide are suffering from nutrient deficiencies. Today, more than 35% of childhood disease is caused by under nutrition. And yet nutrition remains on the backburner––overlooked and underfunded.
It is time for real innovation: new solutions, new models, new players and new energy that focus on truly sustainable and transformable outcomes. It is time to shift the paradigm in how we approach those in need, empowering them as active decision makers rather than charity cases, and time to invest in sustainable markets that work for people, rather than making one-off donations. It is time for us to truly embrace the unique and powerful role each of us can play in ensuring good nutrition is available to all, and when we join together as a community, we can drive real change. It is time to do more than build lists and make donation asks. We will build a dynamic community both offline and online to be active,
passionate campaigners for global nutrition. And as we invest in sustainable solutions, we will raise public awareness and we will influence policy makers to make nutrition a priority. Now, more than ever, is the time to act. The issue is challenging but achievable; the solutions are known and sustainable. We believe that this work will shape our collective future, a future fortified.