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2013


silver

lounge CINEMA

Silver Lounge Cinema | Branding A logo designed to be fun, distinctive and adaptable.


8

Silver Lounge Cinema Style Guidelines 2013

LOGO VARIATIONS

Silver Lounge Cinema Style Guidelines 20

9

EXAMPLES

Orientation.

Stretching and warping.

The logo’s orientation should always be straight up and facing to the right.

Stretching and warping the logo should generally be avoided. In certain circumstances however, manipulation can be used. If attempting to do so, care and restraint is advised.

$40RDAY SATUh NOV 17t

3pm

Batman Begins The Dark Knight The Dark Knight Rises

6pm

9pm

silver

lounge CINEMA

FOR INQUIRIES & RESERVATIONS

0331578969 3 Brunswick Street Fortitude Valley

www.silverlounge.com.au

presents silver lounge

Distressed. The logo can work very well when slightly distressed, to envoke a particular feel (e.g grungy, dirty, torn). PRESENTS

GOOD

THE THE THE THE

HE TTHE

Transparency. Transparency can be used in certain instances such as watermarks in advertising components or stationary.

&

UGLY SPECIAL SCREENING

THURSDAY 26th MAY AT 6:45

www.silverlounge.com.au

SCI FI GHT NI GS L SCRI-EFIENMIN IES SPECIA OV SC D NEW

OLD AN

DAY

EVERY SATUR

silver

lounge C C II N NE EM MA A

VISIT WEBSITE FOR SESSION DETAILS www.silverlounge.com


12

Silver Lounge Cinema Style Guidelines 2013

Silver Lounge Cinema Style Guidelines 20

13

APPLICATION Paper.

T-shirts.

Paper recommendations below.

The logo is presented independently on promotional t-shirts, without the typography. The reason for this is to differentiate it from the uniforms. Standard screen printing is used for all color variations on 100% cotton shirts.

USE

RECOMMENDED PAPER

information flyers letters and stationary

cartridge paper 100 gsm non-coated edwards dunlop paper

advertising flyers promotional handouts

brilliant smooth 170 GSM coated edwards dunlop paper

Stickers, badges, rubber stamps. Various promotional and internal applications of the logo independently.

Uniforms. The uniform features the secondary constrained logo paired with the typography. A casual style of shirt for a fun modern tone, but embroidered logo for professionalism.


Plan B | Branding Concept and logo developed for an adult nightclub


Queensland Road Team Series | Logo In use across television, web and print. A logo developed for Cycling Queensland to raise the profile of this annual event


GARMIN | Print advertisements Advertising campaign for Garmin navigation systems


Pinpoints | Typography Experimental typeface created specifically for the branding of Voodoo pins and needles (next piece).


Voodoo | Branding & Packaging Typographic logo created using original typeface ‘Pinpoints’


Charlies Fruit Market | Annual Report Design Designed and compiled for a local fruit shop


Highlights of 2012 customers per day averaged over 2012 6,496

Yearly incoming july 2011 -june 2012

$1,023,156

produce sold 2012 Granny Smith Apples

Sundowner Apples

Packham Apples

Australian Bananas

Valencia Oranges

Australian Passionfruit

A productive year. As usual and as a united industry we needed to work together more than ever – to secure a profitable and sustainable future. Increasing complexity, competition, uncertainty and volatility in markets is now a facet of the operating environment, not only for apple and pear businesses, but for businesses across the Australian economic system.

Yearly outgoing July 2011 - june 2012

$545,156

New store opening. The Australian Government threw the gates open to New Zealand apple imports when it announced a change to its import policy. This change has in addition to the commencement of Chinese imports in the previous reporting year, meant for the first time in 90 years growers must prepare themselves to compete for a share of the domestic market.

Record sales.

staff members part-time & casual

24

Australian suppliers as at 30 june 2012

Staff members full-time

33

Overseas suppliers as at 30 june 2012

293

2,450

2,120

1,530

1,603 1,740 tonnes

1,930

1,894

4

5

Comprehensive income

Summary

Increasing complexity, competition, uncertainty and volatility in markets is now a feature of the operating environment, not only for apple and pear businesses, but for businesses across the Australian economy. Times are now changing to be more in line with current market trends and with popular models in the community.

for the year ended 30 june 2012 & 2011 Ref

Year ended 30 June 2012

Notes

Year ended 30 June 2011

Operating Expenditure Insurance

568.7

Professional fees

360.5

Employee costs

(2)

(f)

Publications

(r)

3,100.5

4,100.5

10,784.2

10,784.2

22,903.0

22,903.0

3,028.2

Depreciation

4,000.8 1,113.8

(3)

1,113.8

Bad debts

(l)

0.0

0.0

226.1

226.1

(d)

Consultants Total comprehansive income

$45,156.6

total Cash flow end 30 June 2012

$76,938.3

3,028.2

4,000.8

Travel Project management

total comprehensive income as at 30 june 2012

0.0

0.0

45,156.6

49,156.6

Year ended 30 June 2012

Year ended 30 June 2011

CAsh flows Ref

Notes

Cash flows from operating activities Receipts from operations

568.7

3,100.5

4,100.5

Interest recieved

360.5

10,784.2

10,784.2

(f)

22,903.0

22,903.0

Dividends Payments to suppliers & employees Investment in Prevar LTD

(DEF)

3,028.2

3,028.2

(3)

4,000.8

4,000.8

1,113.8

1,113.8

Purchase of property, plant & equipment Net cash used in investing activities Fruit waste

(l)

0.0

0.0

226.1

226.1

Cash at the beginning of the year

66,346.0

54,785.0

Cash at the end of the year

76,938.3

66,346.0

(d)

14

total consolidated equity as at 31 march 2012

$1,971.1

15


dimple

handle

outer packaging

bite along dotted line

inner flesh

HEALTHY EATING CHARLIES FRUIT MARKET

EVERTON PARK & ONLINE

handle

choking hazard

protective wrapping

HEALTHY EATING CHARLIES FRUIT MARKET

EVERTON PARK & ONLINE

edible flesh

HEALTHY EATING CHARLIES FRUIT MARKET

EVERTON PARK & ONLINE


Package contents: nib

Instructions: decoration

choking hazard

1

2

RIGHT

WRONG

colour may vary between models

Package contents:

Instructions: 1 handle

protective wrapping

2

RIGHT

edible flesh

WRONG

Package contents: dimple

Instructions: outer packaging

1

2

*

RIGHT

Charlies Fruit Market | Advertising inner flesh

WRONG *knife not included

Poster and small booklet avertising campaign to promote Charlies Fruit Market.


MONKEYS. YOU’RE RIGHT

AGAIN BUT IT IS A

THIN WIN

NOW FOR PLAN A THE TRAGICALLY HIP

IT WORKS IN

NOW FOR PLAN A THE TRAGICALLY HIP

SEE

01. At Transformation 02. Man Machine Poem 03. The Lookahead 04. We Want To Be It 05. Streets Ahead 06. Now For Plan A 07. The Modern Spirit 08. About This Map 09. Take Forever 10. Done And Done 11. Goodnight Attawapiskat


The Tragically Hip | CD Packaging Packaging expounding on the poetic lyrics of the band


Peanut Gallery | Logo & Advertising Campaign Typographic logo for a film commentary blog


Mosaic | Branding A hang tag designed for a line of lightweight, summer-style jeans



Portfolio 2013