The CSE Quarterly - 2015 Issue 2

Page 14

company profile

THE CANADIAN SECURITIES EXCHANGE – The Exchange for Entrepreneurs | Quarterly Issue No. 2

Data Deposit Box Tweaks Existing Strengths to Drive Growth Domestically, Overseas By Peter Murray


ata Deposit Box’s (CSE:DDB) solid financial results and rapidly expanding global customer base are testament to the fact that it identified an edge early on and has come to offer services that put it a few important steps ahead of its rivals. And a recent shift in marketing strategy promises to set the company even further apart going forward. The basic service offered by Data Deposit Box is backup and recovery of digital files. Be it because of a disaster preparedness plan mandated by a regulatory agency or in reaction to losing critical files after a security breach, more and more organizations are turning to professional back-up services so that no matter what happens, their files are safe. For a small or medium-size business, the typical client for Data Deposit Box, backing up files sounds like something you could do by yourself at relatively little cost. Talking to the company’s President and Chief Operating Officer, Troy Cheeseman, though, you soon conclude that paying a reasonable fee and getting experts to handle this task is a far better idea. In a world where every month seems to bring word of another high-profile organization having sensitive data stolen, security jumps out as one reason to work with pros. Data Deposit Box protects client files from the moment they are created, and the standards to which it does this are class-leading. “In the industry right now, 256 bit encryption and 128 bit encryption are touted as a feature set by some of our competitors, but we use 448 bit encryption,” explains Cheeseman. “We encrypt while the data is on the device, we encrypt while it is in transit, and we encrypt while it is in our data centers.” 14 |