Cover story Savings & Loans new brand identity rollout required a redesign of their website, a primary customer touchpoint
Fusion extends Savings & Loans community brand focus to their Annual & CSR Reports
Savings & Loans Website
Savings & Loans Annual Report
Savings & Loans approached Fusion to undertake a major redevelopment of their website in order to reflect their new brand identity, while also adding user-friendly functionality to benefit members. A large proportion of Savings & Loans customers use the website for online banking purposes, making the website the key information portal for Savings & Loans products and services. The website is also used to promote and highlight Savings & Loans’ community involvement through blogs and community activities.
Fusion host the Savings & Loans website (powered by Helium, Fusion’s CMS) through a dedicated server. As a direct result of the website redesign, Savings & Loans have experienced a significant increase in the amount of loans written directly from website customers, creating the largest channel for loan writing within the business.
For the Savings & Loans Annual and Corporate Social Responsibility (CSR) reports, Fusion recommended that Savings & Loans include their community in the creation of content. As a result, Savings & Loans asked customers about their ideas of community by giving them the opportunity to share their views through physical branches as well as online. There were hundreds of responses, proof that the essence of community is alive and well. Staff were asked their views on corporate responsibility, and these were included in the CSR report. A winner was drawn who was able to choose a charity that Savings & Loans would donate $1000 to on the customer’s behalf. The creative was inspired directly
www.savingsloans.com.au
www.savingsloans.com.au/AnnualReport2007