FuseNews_January 2021_ FuseDSM Your Chamber of Commerce Online Publication

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YOUR CHAMBER OF COMMERCE FUSING THE COMMUNITY TOGETHER 130 East 3rd Street, Suite 301 / Des Moines, IA 50309 P / 515.829.4189 / fusedsm.org

3 TIPS FOR FINANCE IN 2021: 7 LeeTown Advisors LEARN MARGARITA MIXING: 9 Coa Cantina TOP 3 ARCHITECTURE TRENDS FOR 2021: 10 Pelds Design Services FIND CLARITY WITH YOUR GOALS: 15 Empowered Bridge Mindset Coaching


FUSING THE COMMUNIT Y TOGETHER FuseNews is an online publication delivered to our entire chamber membership every month, and consumed far beyond that reach. The publication contains timely & relevant information from local Des Moines voices that range from large to small businesses and entrepreneurs alike, addressing the issues specific to our community.




FuseNewsis a collectionof updates and spotlightsfrom our FuseDSM, Your C hambero f Commerce, members. Join us as we highlight t he businesses within our Des Moines E ast, South and Northside, and connect a little along the way.

FuseDSM,Your Chamberof Commerce, containst he l argest footprint of businesses in D es Moines. E ncompassingt he E ast, South and Northside,follow along as w e connect our community with w ays t o give back, and f use people together .

FuseNews is a lwaysl ookingf or great expertarticlematerial.If you, or your businesshas helpfultips for our over 10k uniquev iewers,w e welcomeyou to share your story. Visit fusedsm.org/fusenews or our socialm edia channels for more information.

Apply for a spotlight at fusedsm.org/fusenews, or contact us on any of our social channels for more information.






LeeTown Advisors




Coa Cantina




Pelds Design Services




Empowered Bridge Mindset Coaching




FUSEDSM // FROM THE CHAMBER Trish Flaherty-Barnes // CEO, FuseDSM, Your Chamber of Commerce 2020 was a whirlwind, and while many may see the last year as a pause on prgress, the chamber has used this time to really challenge ourselves to work creatively and collaboratively with our local community. We are, and have been, available to keep you up to date with the latest legislation in regards to PPP, keeping members informed when legislation passes that affect our businesses, and are here to keep the very valuable connection going with members while continuing to navigate the pandemic. We creatively reframed our way of working, and pivoted to a high focus of digital benefits for your business. We pressed on through pivoting our events online, and created some new trends that we are happy to continue. If you haven’t joined us for our weekly virtual coffee chat, you’re going to love joining into Morning Fuel to start your Tuesday. If you’re looking for some professional growth programming, join any of our exciting new Feed Your Mind series programs including the Top Marketing Trends for 2021, and Ignite Your Sales on Instagram. Our non-profit programming has grown into a virtual powerhouse with two exciting new presenters including one focused on Strategic Planning & one dedicated to non-profit trends in 2021.

Join us for our next event simply by checking our chamber calendar and registering today- We look forward to continuing to ignite your growth in 2021!

Thank you to our Sponsors:

Let’s keep #FusingTheCommunityTogether

Trish Flaherty-Barnes Trish Flaherty-Barnes- CEO - FuseDSM


WELCOME TO FUSEDSM // NEW BOARD MEMBERS SHALLEE KEENAN // KEMIN INDUSTRIES Shallee enjoys USSSA Youth Softball with her children; auto racing in central Iowa, supporting local organizations such as Greater Des Moines Habitat for Humanity. Shalleee will bring an organized view of event management into the FuseDSM 2021 Board of Directors.

Website: www.kemin.com

JAMES WALFORD // JAMES WALFORD STATE FARM INSURANCE James is a life-long Des Moines resident. He established Walford State Farm in April of 2016. Everyone knows State Farm is the industry leader in the auto/home space. What many people don’t know is that James and his Team of four licensed agents can assist with Life Insurance, Medicare Supplements, Mortgages and Retirement Planning. James is a long time member of FuseDSM, and we look forward to having his guidance on the board!

Website: walfordinsurance.com

DWANA BRADLEY // IOWA URBAN MEDIA Dwana is the owner of Iowa Urban Media and the Executive Director of The Des Moines Urban Experience. Iowa Urban Media publishes the Urban Experience Magazine which is a publication with showcases and highlights African American culture. The Des Moines Urban Experience mission is to provide education in African American culture and history, collaborating with like minded organizations to cultivate awareness and appreciation of our contributions. She also presents the Iowa Juneteenth Observance events here in our city. Everything she does involves community, building relationships, and telling stories; which is why we are so excited to have her on board.

Website: www.iaurban.com

FINANCIAL ADVISOR // LEETOWN ADVISORS 3 TIPS FOR FINANCE IN 2021 // Kyle Thompson, MBA I tend to get a lot of new clients after the beginning of the year, stating that they made a New Year’s resolution to “get their finances in order”, but they have a hard time articulating what they mean by that. What follows are my top 3 tips to get your financial house in order (with a bonus for business owners). First, I want you to talk about money more. Talk about it with your friends, family, and especially your kids. Money is a taboo subject in our society but it shouldn’t be. I get a lot of people that come to me with embedded beliefs and questions they have been too afraid to ask or talk about with their peers, and the first step on the path to financial literacy and confidence is communication. Second, get all your financial bases covered. Just like a baseball diamond, there are 3 main bases- 1) have an emergency fund of 1-3 months of income, 2) save 20% of your gross income, spread accordingly between all 3 tax buckets (pre-tax, post-tax, taxable), and 3) be appropriately insured against loss, which includes life, disability, and umbrella liability insurance. A home run would be having a financial plan that ties all 3 of these things together. Third, I want you to put together a net worth statement (assets minus liabilities). Have all your assets fully categorized (stocks, bonds, cash, real estate, etc) along with interest rates and expenses on your debts. By doing this, you get a realistic picture of where you are at, and can make more intelligent decisions on what to do with your money. It may make sense to invest your money in new assets, or it may be more appropriate to pay down debt. As a bonus for business owners, I have one more recommendation for you- get a valuation done on your business at least once every 2-3 years. This is especially important for owners whose retirement plan is selling their business- often they have no idea what it is worth or what to expect. I would particularly suggest hiring a Certified Exit Planning Advisor (shameless self promotion here) to give you good advice on how to maximize the value of the business leading up to its sale. Kyle Thompson, MBA (Founder/Managing Partner) Kyle grew up in Des Moines, Iowa and became obsessed with finance as a teenager, reading every book he could find. He went on to attend Drake University and Iowa State University for undergrad before going on to get his MBA from Iowa State as well. Prior to starting Leetown Advisors, he successfully ran two other businesses and has a deep love of entrepreneurship. His love for finance and entrepreneurship drove him to switch careers in 2015 and worked as an advisor at two other firms before launching Leetown Advisors in 2017. He volunteers or sits on the board of several professional and community organizations, and his greatest hope is to leave the world a better place than he found it, and to help others do the same.

Email: kylet@leetownadvisors.com Phone: 515-240-1222

@ www.iisc.org The Iowa-Illinois Safety Council (IISC), a non-profit organization in West Des Moines, Iowa, and local chapter of the National Safety Council, is your local source for all of your safety training needs.

who we are:

• A Host Training Organization with the OSHA Training Institute/Great Plains OSHA Education Center. With 3 full-time and 1 part-time instructor, IISC provides OSHA Authorized Outreach training for General Industry and Construction in addition to OSHA certificate courses: • Specialist in Safety & Health • Certified Safety & Health Official • On staff Industrial Hygienist with over 40 years working knowledge of workplace hazard evaluations, conducting air monitoring, noise testing, ventilation monitoring, in-door air quality assessments, in many wide-ranging workplaces. • Supplier of AEDs, AED batteries and replacement parts. Also OSHA regulation manuals, training materials and other safety related products. • Official learning partner with Columbia Southern University. As a member of IISC, you are eligible for reduced tuition, plus many additional benefits, and for your convenience, all programs are offered in an online format. • Home to one of only a few Industrial BioDynamic™ Slip Simulators™ in the nation, providing hands-on classroom training for the prevention of slips, trips, and falls.

what we do:

• Safety & Health Consultation: - Worksite hazard evaluations – OSHA mock inspections/audits - Development of written Safety & Health programs and procedures • Hazard Communication • Emergency Action Plan • Bloodborne Pathogens • Hearing Conservation • Lockout Tagout • Permit-Required Confined Spaces On-site & Open Enrollment Training: • Hazwoper 8 and 24 Hour • Resource Conservation & Recovery Act (RCRA) • DOT Transportation of Hazardous Materials • Powered Industrial Truck • First Aid/CPR/AED & Instructor Development • Defensive Driving • Advanced Safety Certificate .....and more! Many of our training programs include continuing education units (CEU’s). All training can be provided at our location or on-site at your facility. We can customize most training to fit your needs.



CJ’S WINDOW CLEANING SERVICE // 25% Off Window Cleaning All January Nothing beats freshly cleaned windows and being able to look out see the snow on the ground! Good news for you! You can save 25% OFF if you book your homes window cleaning by the end of January! CJswindowscleaning.com // Cjwindowbusiness@gmail.com // 515.346.1520 (Text or call) Or message us anytime!

Watch for Details on Facebook

COMMUNITY // HAVE YOUR TRIED COA CANTINA? JOIN OUR NEXT FUSING THE COMMUNITY TOGETHER EVENT // Presented by Coa Catina Introducing our newest series: Fusing The Community Together, Sponsored by Trixies Aveda Salon & Creative DSM | Digital & Social Marketing. The concept is simple, we flash-mob a local business by making a purchase for pickup, and enjoy together on zoom. In February, we are supporting Coa Catina by purchasing a margarita kit to go! Simply sign up at fusedsm.org, pickup from Coa Catina, and log in to enjoy with your fellow local business supporters! Date will be announced soon. This is a great activity for team building, supporting local businesses, and enjoying the company of your fellow chamber members. Let’s get out there and Fuse The Community Together!

Watch for Details on Facebook

COMMERCIAL DESIGN // PELDS DESIGN SERVICES TOP 3 ARCHITECTURE TRENDS FOR 2021 // DANIEL WILLRICH 2020 was a crazy year for all, with some fast changes, and some new trends popping up in commercial real estate. We saw a sudden need for more space as people needed to physically distance, creative solutions for team collaboration, and a focus on really looking local. With that being said, here are our predictions for 2021 Commercial Trends in Architecture: Look Local for Materials As a Des Moines based family business rooted out of the American Dream of Aivars Leo Pelds, we are driven to help our local supply chain by creating unique ways to look local first. Flexible Space Solutions This is a trend we have already worked with throughout the year, large buildings that can be customized for the needs of the client. We work with you to design something that is flexible no matter who the renter may be, or what you staff may look like. Energy Efficient At Pelds, we do our best to keep your bills down by doing it right the first time. We engineer our designs to keep your on-going maintenance in mind. About Pelds Design Services Pelds Design Services has been serving the Des Moines community for the past 50 years. Throughout their journey their approach has remained simple, “Deliver on the promise. Nothing less will do.” This approach can be found throughout their many different services which include, Facility & Site Master Planning, Civil Engineering, Architecture, Surveying, and Speciality Services. Let’s take a look at each of these sections more in depth.

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COMMUNITY CARING // GIVING BACK TO DSM NON-PROFIT FORUM // FuseDSM The FuseDSM Non-Profit Forum is a group of members representing non-profits and associations who meet monthly to discuss issues impacting their organization, creating a larger unified impact on members of our community. This is a benefit for FuseDSM members who represent non-profits and associations. There is no charge for being in the group as a member A contract and non-disclosure agreement is signed to maintain confidentiality. Regular attendance is encouraged. Participation is not limited to the individual’s title or how many people attend within their organization. Members contribute one (1) win from the month. Each member gives a hot topic and discussion will follow. One takeaway is given at the end of the meeting. Educational speakers are brought in for part of the meeting. Once the speaker is finished he/she leaves the meeting. If you are interested in joining this group and are a 501(c) member or work closely with 501(c)’s, please contact the chamber office: trish@fusedsm.org. Contact Person: Laura Gibson


MOXIE // Business Owners & Presidents Networking A group of member business owners/presidents that meet monthly to discuss issues impacting their business. This is exclusive to business owners/presidents and limited by category. Contact Person:Cassie Sampson

FIRESTARTERS // Chamber Ambassador Program Our ambassador program that helps welcome and encourage involvement from new and current members. They also attend events and assist with registration and greeting of guests. Co-Chairs: Laura Gibson & Tyler Miller

WOMEN BUSINESS OWNERS // NAWBO 2020 NAWBO Iowa Celebration of Excellence // NAWBO The 2020 NAWBO Iowa Celebration of Excellence will begin at 11:30 AM on Thursday, Januay 14, 2021. This year’s event promises to be entertaining and truly unique with an engaging mix of live and prerecorded activity highlighting our honorees and their accomplishments, will be hosted online and emceed by Stacey Horst of KCCI, plus will provide a chance for guests to network in small groups with fellow local business owners. Networking begins at 11:30 AM. The main event will begin at noon. NAWBO Iowa presents three annual awards to celebrate women business owners in Iowa. In addition, this event also presents the annual SBA Iowa Top Lender to Woman-Owned Small Business Award. This awards program is its 11th year celebrating women business ownership in Iowa with the support of local and national businesses who share the NAWBO Mission: to propel women business owners into greater economic, social and political spheres of power statewide.

2020 HONOREES Cassie Sampson // NAWBO IOWA WOMAN BUSINESS OWNER OF THE YEAR East Village Spa This award honors one outstanding NAWBO Iowa woman business owner who has used creative initiatives to overcome obstacles, generate economic impact, grow a successful and sustainable business, and improve the community.

Mary Anne Kennedy // NAWBO IOWA ADVOCATE OF THE YEAR Primary Source, Inc. This award honors one outstanding individual or company who has worked to practice, innovate, and effect change by supporting and advocating for women business owners in Iowa.

Teresa VanVleet-Danos // NAWBO IOWA HALL OF FAME LEGACY HONOREE VanVleet Inc. The NAWBO Iowa Hall of Fame Legacy Award was established in 2014 to honor Iowa’s women business owners who demonstrate exemplary leadership. These women are respected for their commitment to leadership and excellence across their business, industry, community, and volunteer service. Their contributions represent a legacy of achievement and an inspiration to others.

MINDSET COACH // EMPOWERED BRIDGE 5 STEPS TO FIND CLARITY WITH YOUR GOALS IN THE NEW YEAR // Wendi Fredregill 1. What is your motivating vision? What is worth getting out of bed and being productive? Your vision has to be greater than the inertia. 2. Release baggage. What is getting in the way? Past failures or mistakes? Forgive yourself for the past and release it so you can move forward. 3. Create your action plan. Many people get stuck in the planning stage or waiting for the plan to be perfect before executing. Make sure you are consistently taking small steps to set yourself up for success. 4. Optimize your environment. Make sure you are very clear on what your end result is so you can reverse engineer what you want. This will allow you to be clear each day on what you are supposed to do and be clear on your goals. 5. A support system for taking focused action. Connect with or learn from high performers. Join local networking groups for community support. Hire a coach who oversees all of this. They are able to look at the whole system to provide accountability and review your plans. A thinking partner to help you stay connected to your goals.

Join Wendi every Tuesday for FuseDSM Morning Fuel

HUMAN RESOURCES // OASIS, A PAYCHEX COMPANY TOP 10 ISSUES EMPLOYERS WILL FACE IN 2021 // Oasis, a PaychexR Company Paychex, Inc., a leading provider of technology solutions for human resources, payroll, benefits, and insurance services, today identified the top 10 regulatory issues that employers should be monitoring in 2021. The list, compiled annually by the team of regulatory compliance experts at Paychex, shares the items that should be top of mind as business owners and HR leaders continue to manage the impacts of the COVID-19 pandemic and plan for the year ahead. “With a new round of stimulus and the priorities of the incoming Biden administration coming into focus, businesses should be preparing for another year of fast-paced regulatory change,” said Frank Fiorille, vice president and risk, compliance, and data analytics at Paychex. “Our team of 200+ compliance experts are working alongside every federal, state, and local jurisdiction to ensure we understand the spirit and letter of new laws and regulations as quickly as possible and then we use that knowledge to help guide our clients, so they have a clear understanding of how these measures impact their business.” Here are the top 10 regulatory issues identified by Paychex for 2021: #1 COVID-19 Stimulus. On December 27, 2020 the President signed the latest COVID-19 relief bill into law, which includes a new round Paycheck Protection Program (PPP) funding for small businesses, plus a second draw for targeted small businesses. Also included is an extension of the Families First Coronavirus Response Act (FFRCA) tax credits, although employers are no longer required to offer the leave in 2021 – it is voluntary. An extension and expansion of the Employee Retention Credit was also included, which increases the amount of the credit available in 2021 and allows employers that receive a PPP loan to retroactively qualify; however, the credit cannot be applied on the same wages forgiven under the PPP. Both of these items were set to expire on December 31, 2020. Also, beginning in 2021, the collection process for those who chose to defer the employee portion of their social security tax withholdings will begin and new reporting will be required for employers. #2 Family Leave, Sick Leave, and COVID-19 Leave. 2020 brought a host of legislation related to employee leave that is likely to continue throughout the COVID-19 pandemic and beyond. Last year, employers with 500 or fewer employees became subject to the FFCRA, which provided mandatory paid leave time for workers diagnosed with COVID-19, those caring for a family member with COVID-19, or caring for children whose place of care was closed due to the pandemic. There was a refundable federal tax credit to offset the cost of this required leave. This leave is no longer mandatory for employers beginning in 2021. The new relief package, signed by the President on December 27, 2020, extends the tax credits for the FFCRA leaves, if the employers previously required to offer this leave choose to continue it through March 31, 2021. Certain state and local leave laws may be extended as the pandemic continues. There is also bipartisan interest in a permanent federal paid family leave law, with several proposals expected in the coming year. In addition, many state and local jurisdictions also enacted paid leave laws. #3 Taxes. A potential increase in IRS enforcement is expected under the Biden administration. Depending on the outcome of Georgia’s two Senate elections, it is also possible there will be some legislative action on tax policy. Another factor at play is if any future COVID-19 stimulus legislation includes provisions for state and local funding. States may increase tax enforcement as well as introduce or increase taxes to balance COVID-impacted budgets. Additionally, depletion of state trust funds with the recent high unemployment levels could result in increased tax rates and potential surcharges for employers if states attempt to replenish funds without additional federal stimulus funds. #4 Workplace Safety/OSHA. Over the past nine months, President-elect Biden has repeatedly advocated for the creation and enforcement of an “Emergency Temporary Standard” regarding COVID-19. Current OSHA language on COVID-19 violations is not specific and enforcement has varied considerably across the country. Four states (California, Michigan, Oregon, and Virginia) have already implemented emergency standards, and a new national standard will likely adopt similar requirements for employers such as the development of an exposure control plan, stricter implementation controls, maintaining of records, and the effective training of employees. Once a national emergency standard is in place, greater enforcement and accountability can be expected. As the COVID-19 vaccine becomes more widely available, considerations on state requirements, including whether employers can mandate that employees get vaccinated, will also come into play. To prepare, businesses should ensure their safety policies and procedures are compliant with the current state, local, and CDC guidelines. #5 Future of Work. The COVID-19 pandemic brought telework opportunities and challenges to the forefront for many businesses, as many employees moved quickly to remote work settings. As employers consider integrating work from home policies on a more permanent basis, they must examine any compliance challenges to these arrangements. Tax compliance if an employee’s home is in a different location than the employer’s place of business is one such example. While some states gave reprieve from businesses establishing tax authority based on the employee’s home location as a result of the pandemic, that relief was not permanent. Employers should also consider any wage/hour issues for non-exempt employees and how they will track hours. Workers’ compensation obligations still apply for remote workers, but rules can be complex.

#6 Health Care Reform. Even as President-elect Biden seeks to establish a pro-Affordable Care Act (ACA) administration, the U.S. Supreme Court is reviewing California v. Texas, a case challenging the constitutionality of the ACA’s Individual Mandate provision and the entire law. The court heard oral arguments in November, but a decision is not expected until late spring 2021. Currently, the ACA remains in effect and continues to be the law of the land, including the employer shared responsibility provision. To protect health insurance markets and preserve ACA consumer protections, many states passed or considered legislation to incorporate certain ACA provisions into state law, including state-level health insurance mandates, pre-existing condition exclusion prohibitions, and essential health benefits coverage requirements. Additionally, President-elect Biden is expected to pursue administrative action to strengthen the ACA which could include undoing or revising Trump administration regulations or guidance regarding Association Health Plans (AHPs), short-term limited duration plans, Individual Coverage Health Reimbursement Arrangements (ICHRAs), and State Innovation (1332) waivers. #7 Joint Employment. The franchise community, subcontractors, and other similar working arrangements were impacted by the U.S. Department of Labor’s (DOL) Joint Employer rule released in 2020 revising the agency’s regulations interpreting joint employer status under the Fair Labor Standards Act (FLSA) and clarifying when an employer can be held jointly liable for federal wage and hour obligations to the employee. However, critical portions of the new rule were soon struck down in federal court, determining the rule inappropriately narrowed the definition of joint employer, leaving employers awaiting the outcome of the Trump administration’s appeal of the ruling or potential action by the new administration to broaden the definition of joint employer liability. Employers should also watch for the National Labor Relations Board (NLRB) to consider changes to their own recently adopted final joint employer rule. #8 Worker Classification. A focus on worker classification did not end with a new test for covered employers in California under AB5, enacted last January. Enforcing agencies, the courts, and legislatures at the federal, state, and local level are expected to continue to address this complex issue in response to worker challenges in many industries. The DOL Wage and Hour Division is expected to soon finalize their proposal addressing worker classification under the FLSA. As proposed, the rule would make it easier for employers to classify workers as independent contractors under federal wage and hour law and therefore exempt from certain benefits available to employees; however, the future of the rule is uncertain under the incoming Biden administration. While a significant development, other tests for worker classification enforced by other agencies, for example, the IRS and the NLRB, as well as many state and local laws and regulations, will continue to apply, and others are likely to be introduced in 2021. Penalties for worker misclassification continue to have a significant financial impact on employers of all sizes. #9. Retirement. With the passage of the SECURE Act in December 2019, one of the most impactful provisions allows employers of unrelated businesses to band together under one pooled employer plan (PEP) to expand the availability of retirement plans to participants. PEPs allow businesses to reduce some of their fiduciary burdens by shifting many administrative duties, including delivering participant notices and government filings, to the Pooled Plan Provider. Also, the recently passed COVID-19 relief bill includes partial retirement plan termination relief as well as non-COVID Federal Disaster Tax Relief. Finally, to expand on the growing concerns over retirement savings inadequacy, there are pieces of bipartisan legislation that propose the following: SECURE 2.0 - Provisions may include increased and expanded tax credits for small employers offering/starting retirement plans, required auto-enrollment retirement plans for 10 or more employees, further increase of the Required Minimum Distribution (RMD) age, and student loan repayments; SAVERS Act - Includes raising retirement plan contributions limits by 300 percent. Finally, in an effort to increase retirement saving availability, several states have either recently adopted a state-based program or have one in the works. #10 Marijuana Legalization. State and local jurisdictions are expected to continue to enact legislation to address decriminalization of marijuana, recognition of medical marijuana use, and/or legalization of recreational marijuana. As part of the November 2020 election, voters in several states chose to legalize marijuana for medical use (Mississippi and South Dakota) and recreational use (Arizona, New Jersey, South Dakota, and Montana). In addition to marijuana legalization, Oregon decriminalized the possession of small amounts of all drugs. Employers should stay apprised of these developments and consider adjusting their risk mitigation strategies, including workplace policies to allow for accommodations where applicable for the lawful use of marijuana for medicinal purposes and the parameters of existing drug testing programs, as well as any potential impacts to workers compensation coverage. For more information on 2021’s top 10 regulatory issues, visit: www.paychex.com/articles/compliance/top-regulatory-issues. For up-to-date regulatory news and resources from Paychex, visit the Paychex Knowledge Center. Note: The information contained within is not tax or legal advice. These issues are complex, and applicability depends on individual circumstances. Businesses should consult tax or legal counsel before taking action on any of the items identified above.






The Slow Down Coffee Co. is a locally-owned and -operated speciality coffee shop in the historic Highland Park neighborhood on the northside of the Des Moines metro.

Website: www.theslowdowndsm.com Address: 3613 6th Ave.

For over 60 years Tursi’s Latin King Restaurant has stood as a hallmark of quality traditional Italian dining in Des Moines.

Website: tursislatinking.com Phone: 515-266-4466 Address: 2200 Hubbell Avenue Des Moines, IA 50317

Des Moines, IA


El Toreado Mexican Bar & Grill //



New Breakfast Menu available starting this weekend. Pair it

El Toreado Mexican Bar & Grill comes to life as Raymundo Montes Gregorio, Marcelino Montes Gregorio and Jose Aureliano De La Cruz Patricio bring their commitment to

with our bottomless Bloody Mary or Mimosa!

UberEats: Captain Roy’s Phone: 515-631-2223 Address: 1900 Saylor Road Des Moines, Iowa 50313

each other

FuseDSM: fusedsm.org/list/member/ el-toreado-mexican-bar-grill Facebook: El toreado mexican bar & grill Address: 3751 Ep True Pkwy

West Des Moines, IA 50265






A favorite ice cream shop, righ ton Grand Avenue, La

Baratta’s has been a Des Moines staple for over 50 years and is always welcoming new guests to the table. With multiple locations now open, catering available, and take-out options,

michoacana is the sweet treet you’ve been looking for.

FuseDSM: fusedsm.org/la-michoacana-ice-cream Facebook: Paleteria La Michoacana Address: 1552 E Grand Ave

Des Moines, IA 50316

there are several ways to enjoy our menu.

Website: barattas.com Phone: 515-243-1801 Facebook: Barratta’s Address: 600 E. Locust St. Des Moines, IA 50319





Check out fongspizza.com for the full menu inspired by a fusion of Asian, Italian, & Polynesian cooking styles, to create our unique pizzas and other food offerings..

Website: fongspizza.com/ Phone: 515-323-3333 Email: desmoines@fongspizza.com Address: 223 4th Street

Des Moines, IA 50309

Check the daily Lunch and Dinner Specials, with a menu created with dishes from diferent zones of Mexico and TexMex Style. Try the Traditional Mexican Sopes, Molcajetes, Pollo a la Piña, Fish Tacos, Arrachera Tacos, Tacos Hawaianos, and lots more!

Website: loscharrosankeny.com Phone: 515-964-4264 Address: 2010 SE Delaware Ave Suite 230 Ankeny, Iowa 50021


MORNING FUEL // Presented by Empowered Bridge Mindset coaching Join FuseDSM and Empowered Bridge Mindset Coaching for Morning Fuel! This weekly, virtual event is a chance to stay connected with your fellow chamber members. Your sponsor and host is Wendi Fredregill with Empowered Bridge Mindset Coaching. If you have not had a chance to meet Wendi yet, you’ll want to join in. She will brighten up your Tuesday morning with her positivity and energy.You must register to attend. Grab your favorite morning beverage, hop online, and connect with others. We can’t wait to see you! Date: Tuesdays @ 9AM Sign Up: fusedsm.org

Top Marketing Trends in 2021

Ignite Your Sales on Instagram

Let’s face it, your marketing strategies were uprooted in 2020, and it’s time for a fresh look at your approach. Andi Fagen, founder of Creative DSM | Digital & Social Marketing will be presenting on the Top Forecasted Marketing Strategies for 2021. A few tried and true methods, added templates for success, mixed in with good old fashion market messaging. If you’re a small business owner, marketing professional, or director of a local business in Des Moines, this is the presentation to jump start your 2021 plan. Join us and take a step towards 2021 professional growth!!

If you want to grow your audience, engage with existing customers, and increase your sales in 2021, Instagram is the place to do it. Emily Steele with Love Local will give you the tools to: + Find new, ideal customers + Cultivate relationships + Create content that people want to engage with AND share + Become a trusted, known brand in your local community + Use your own voice You don’t need a perfectly curated feed, thousands of followers, or daily posts to move the needle on Instagram. Learn how to effectively tap into the features for your local business in this engaging workshop!

Presenting Sponsor: Mediacom Business Supporting Sponsor: McCraine Associates Speaking Sponsor: Creative DSM | Digital & Social Marketing

Presenting Sponsor: Mediacom Business Supporting Sponsor: McCraine Associates Speaking Sponsor: Love Local

Dates: Jan 14, 2021 @11AM Sign Up: fusedsm.org

Dates: Jan 26, 2021 @11AM Sign Up: fusedsm.org

Heidi Kroll / Wine Guide

2021 Nonprofit Trends

Strategic Planning

Nonprofit organizations have been hit hard by the long-term crisis of the pandemic. Many have been stretched to serve exponentially more clients, and others have had to indefinitely pause or quickly recalibrate programming. This session will outline ways in which the Foundation partners with the community, and touch on trends the sector is experiencing amidst massive disruption. Participants will gain a better sense of the charitable landscape in Des Moines and identify opportunities for deeper learning and connection.

Long-range planning creates a clear vision of the future that can unite staff, board, and supporters. But in a world that seems to change by the moment, leaders must also understand the value of short-term planning and real-time flexibility. This session will examine the difference between the two types of planning and the basic elements needed to bring mission success. Presenter: Dan Prater, Senior Managing Consultant of Nonprofit Excellence at BKD CPAs and Advisors

Presenting Sponsor: West Bank Supporting Sponsor: CICIL Speaking Sponsor: Community Foundation

Presenting Sponsor: West Bank Supporting Sponsor: CICIL Speaking Sponsor: Community Foundation

Dates: Jan 20, 2021 @8:30AM Sign Up: fusedsm.org

Dates: Feb 17, 2021 @8:30AM Sign Up: fusedsm.org

LOCAL FINDS // BUY LOCAL FUSEDSM MEMBER SPOTLIGHTS // FuseDSM You didn’t think we were going to ignore our locally owned shops, did you? By shopping at one of our locally owned chamber member businesses, you are not only supporting a neighbor, you are helping our local economy. Remember to look local first next time you order take out, visit a salon, shop a boutique, schedule the auto shop, and even organize professional services. Here are this month’s suggestions:



LOCAL DESSERTS Crème started as a cupcake shop in Des Moines in 2010 providing over 36 cupcake varieties. Since then, they have expanded their menu. SHOP: CREMECUPCAKE.COM

BOUTIQUE ITEMS Eclectic curated collection of items supporting women-owned businesses here in the USA. Shop gifts, apparel, accessories, and more. SHOP: SHOPTRIXIES.COM

NATURAL HEALTH IMPROVEMENT CENTER // NUTRITION RESPONSE TESTING Through an analysis of your body’s reflexes, we help you to determine the exact nutrients you need in order to bring about better health. SHOP: NHICSOUTHJERSEY.COM

EAST VILLAGE SPA // USE PROMO CODE CHEERS East Village Spa is offering a special discount for services booked Monday through Thursday from now until January 28th! SHOP: EVDAYSPA.COM

BUSINESS CONSULTANT // BERGANKDV NEW STIMULUS PACKAGE PASSED DEC 21, 2020 // BerganKDV The U.S. House of Representatives and U.S. Senate passed the Consolidated Appropriations Act, 2021 (bill), a massive tax, funding, and spending bill that contains a nearly $900 billion coronavirus aid package. The emergency coronavirus relief package aims to bolster the economy, provide relief to small businesses and the unemployed, deliver checks to individuals and provide funding for COVID-19 testing and the administration of vaccines. The over 5,500page bill has been sent to President Trump. The coronavirus relief package contains another round of financial relief for individuals in the form of cash payments and enhanced federal unemployment benefits. Individuals who earn $75,000 or less annually generally will receive a direct payment of $600. Qualifying families will receive an additional $600 for each child. According to Treasury Secretary Mnuchin, these checks could be distributed before the end of 2020. To provide emergency financial assistance to the unemployed, federal unemployment insurance benefits that expire at the end of 2020 will be extended for 11 weeks through mid-March 2021, and unemployed individuals will receive a $300 weekly enhancement in unemployment benefits from the end of December 2020 through mid-March. The CARES Act measure that provided $600 in enhanced weekly unemployment benefits expired on July 31, 2020. The bill earmarks an additional $284 billion for a new round of forgivable small-business loans under the Paycheck Protection Program (PPP) and contains a number of important changes to the PPP. It expands eligibility for loans, allows certain particularly hard-hit businesses to request a second loan, and provides that PPP borrowers may deduct PPP expenses attributable to forgiven PPP loans in computing their federal income tax liability and that such borrowers need not include loan forgiveness in income. The bill allocates $15 billion in dedicated funding to shuttered live venues, independent movie theaters and cultural institutions, with $12 billion allocated to help business in low-income and minority communities. The bill also extends and expands the employee retention credit (ERC) and extends a number of tax deductions, credits and incentives that are set to expire on December 31, 2020.

Read More on BerganKDV.com

Rob is our first individual Fuse Philanthropist, he helped not one but THREE members who were struggling to pay their renewal dues for the year by covering their dues for them. Being there for his fellow member goes well beyond just connecting people.

PHOTOGRAPHY // Photos By Manning Des Moines Portrait-A-Thon - Fundraiser Event // Photos By Manning Are you in need a new headshot? Looking for new photos for social media? Maybe just wanting a fancy new picture of yourself? Join Photos by Manning in the Portrait-A-Thon to benefit Youth Emergency Services & Shelter (YESS) January 29th and 30th. Find out more on in their Facebook event: https://bit.ly/398L2RO REMEMBER TO REGISTER AHEAD OF TIME TO SAVE YOUR SPOT!

MARKETING EXPERT // CREATIVE DSM TIP FOR 2021 MARKETING // Andi Fagen It’s January, the start of a new slate and time to reshape your marketing for the year to come. 2020 caused a lot of headaches, especially for businesses looking to market their products or services in the best manner in a time of uncertainty. Plans were thrown out the window, and lots of businesses cut their marketing budgets, or worse threw money at a problem they didn’t know how to solve. My January Marketing Tip: Create a Plan & Have Backups If you are like thousands of businesses out there, strategic plans simply weren’t followed last year, and there seemed to be last minute changes everywhere. This year, I want to challenge you to come up with a plan. Make it attainable, trackable, but most of all, flexible. Let’s set some goals for your marketing and look back next January at how successful you are.. For more tips on 2021 Marketing Trends, attend my Virtual Feed Your Mind on January 14. Let’s keep #FusingTheCommunityTogether

Andi Fagen

Andi Fagen - Founder - Creative DSM | Digital & Social Marketing


COMMUNITY // SMALL BUSINESS ADMINISTRATION PPP RESTARTING THIS WEEK // Greater Des Moines Partnership The SBA has announced that the Paycheck Protection Program (PPP) will re-open the week of January 11 for new borrowers and certain existing PPP borrowers. To promote access to capital, initially only community financial institutions will be able to make First Draw PPP Loans on Monday, January 11, and Second Draw PPP Loans on Wednesday, January 13. The PPP will open to all participating lenders shortly thereafter. If you intend to apply for a first or second PPP loan, you are encouraged to contact your banker as soon as possible. Underserved businesses can utilize SBA’s Lender Match Tool to be connected with community financial institutions. Updated PPP guidance outlining changes to enhance its effectiveness and accessibility, in accordance with the Economic Aid to Hard-Hit Small Businesses, has been released.

For more information on SBA’s assistance to small businesses, visit sba.gov/ppp or treasury.gov/cares DONT FORGET TO SUBMIT RECEIPTS IN ORDER TO WIN KEEP THE CHEER HERE PRIZE MONEY!

BUY LOCAL INITIATIVE // KEEP THE CHEER HERE WINNERS ANNOUNCED // FuseDSM Congratulations to Megan Ries for winning the grand prize of $2,500 by purchasing locally and entering our Keep the Cheer Here initiative! Her winning purchase was from Campbell’s Nutrition In partnership with the Des Moines Downtown Chamber of Commerce and Des Moines West Side Chamber of Commerce, we are thrilled with the results of Keep the Cheer Here presented by Window World of Des Moines! We received almost 1,000 submissions, with the average ticket size being over $100. Our community showed up and showed support for our local business in a time that we need them the most. Thank you for making such a successful launch of our new annual initiative. Additional Winners Include: $1000 – Angie Ksiazek $500 – Carolyn Krafka Trixies Gift Card - $250 value – Erin Gasbarro East Village Spa Gift Card - $100 value – Stephanie Jutila Seltz Visa Gift Card - $100 value – Tina Drake Latin King Restaurant - $100 value – Noel Rix

This wouldn’t be possible without our additional sponsors: City of Des Moines Atlantic Coca-Cola Bottling Company West Bank Strong Baker Electric, Inc. Lincoln Savings Bank Creative DSM - Digital & Social Marketing Price Electric Des Moines Visionary La Q Buena Lamar Advertising of Des Moines

AFFILIATE MEMBERSHIP // DSM PARTNERSHIP The Partnership’s DSM 202ONE Annual Kickoff // Greater DSM Partnership The Greater Des Moines Partnership has announced Nick Nurse, head coach of the Toronto Raptors of the National Basketball Association, will be the keynote speaker at The Partnership’s DSM 202ONE Annual Kickoff. The event will take place virtually on Thursday, Jan. 14, 2021 from 7:30 – 9 a.m.  Nurse is a native of Carroll and has been the head coach of the Toronto Raptors since 2018 after serving as an assistant coach for the previous five years. Nurse led the Raptors to the 2019 NBA Championship and was named 2019-20 NBA Coach of the Year. Nurse coached the Iowa Energy from 2007 – 2011, where he was named NBA D-League Coach of the Year in 2011. Nurse also coached at Grand View University from 1991 — 1993. He has coached teams from around the world during his 31-year career.  Nurse’s question-and-answer session comes on the heels of an unprecedented season for the NBA that saw the league become the first professional sports league to suspend play due to the COVID-19 pandemic and take a leading role in the social justice conversation.   The Partnership’s DSM 202ONE Annual Kickoff will serve as a launch to 2021 as The Partnership will detail its strategic priorities for the year, as well as recap the economic and community development work completed in 2020. This event is the virtual format of The Partnership’s Annual Dinner traditionally held each January. The event will include virtual networking followed by the program. Admission & #DSMlocal Boxes The virtual event provides a variety of options for admission including individual Member and Non-Member tickets as well as small business, corporate and community champion packages. With each option is the opportunity to support local Greater Des Moines (DSM) businesses with a #DSMlocal Box. Our region is vibrant and unique thanks to the local flavor of our small businesses. Share the love and support local with a #DSMlocal Box that includes a variety of local products from DSM businesses across the region. We are one region with one voice, and we have the opportunity to come together and support #DSMlocal as ONE. Together we can help small businesses thrive! #DSMlocal Box is a limited time offer. Item contents will be at unveiled at delivery/pick-up.


BOARD OF DIRECTORS // 2021 FuseDSM’s Board of Directors serve a three-year term with a maximum of two terms. Members of the Board focus on the development of Board policies that govern the implementation of institutional plans and purposes. The role is separate and distinct from the role of the staff, to whom are delegated the implementation of these policies.
















Yellow & Capital Cab Co, Chair

No Coast Consulting Immediate Past

Central Iowa Center for Independent Living Secretary

SpeakPR Vice Chair

Denman & Company, CPA Treasurer

Lubinus Law Firm Board Member

Pelds Design Services 2nd Vice Chair

Hacha & Machete, Inc. Board Member

Spindustry Board Member

Raine Recruiting, LLC Board Member

Siegwerk Board Member

Iron Horse Wealth Management, LLC Board Member

Parks Area Foundation Board Member

Atlantic Coca-Cola Bottling Company Board Member


Kemin Industries Board Member

Iowa Urban Media Board Member


James Walford State Farm Board Member