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Effective Mobile Game Development and App Marketing Strategies Nowadays, it seems like there is an app for everything. But it also seems like the app market can never be saturated and there is always room for more apps especially for mobile game development. However, app users are also becoming more discerning in what apps to download and buy. So aside from creating a fantastic app, an iPhone or android app development company must also employ mobile app marketing strategies to make their apps stand out from the pack. In planning to release an app, game development companies should make sure that their mobile game development action plan and app marketing strategies go hand-in-hand. It will give the best chance for your app to reach and be downloaded by your target market. Right from the start, aim to develop a useful and entertaining app. Game development companies usually pattern their games to existing game formats, but they also add and modify other game elements to create something new. Mobile gamers are always looking for something fun and unique. You can get beta-testers to test your game before you submit it. Apart from giving feedback to improve your game, they can also give reviews and share their experience which will add publicity for your app. Developing a lite version of an app is another mobile app marketing tactic that an iPhone app development company uses to encourage people to download their apps. It serves as a sneak peek for the full version of the app. But more than getting people to download your app, you can also encourage gamers to play the app more often by creating rewards for time spent in the game. Create a website for your game app and make sure it is mobile friendly. A website can be used as a promotional tool for your app as well as a portal for the links of reviews about your app. Writing to game review websites and iPhone game forums like Touch Arcade can also help your app to be noticed by gamers. Social media websites like Facebook and Twitter are powerful tools to promote and develop buzz for your app. You can also use it to create a fan base for your app where your followers can further spread word about your game. Furthermore, allow your app users to share their activities with your app through these social websites so their contacts will be intrigued by the game as well. With so many game apps available, an iPhone and Android app development company must use smart marketing tactics so their game app won't just get lost in the app market. Blending the mobile app marketing strategies with the game elements gives your app a fighting chance to get the attention it deserves. Resource: Learn more about ecommerce web development, mobile game development, mobile app marketing, and web development from the Philippines’ leading game development company -- FunGuy Studio


Effective Mobile Game Development and App Marketing Strategies