BUSINESS
3x 3 rules for business Andreas Weigend director of the Social Data Lab Stanford University
Interaction
Influence
“The old ABC for how companies interacted with consumers was: Advertising - Branding Communication. The new ABC is
“When I started at Amazon, we thought the main source of recommendation information was simply where someone had clicked into the past. But it turns out that the person does not matter so much. Three things are more important to influencing consumers:
Approval Belonging Connection You have to give people the chance to connect to individuals.”
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FTF XVII: SOCIAL TECHNOLOGY
1. Understanding the situation. The web is about the past and the future. We want to learn the present, and our mobile phones can help that. They can help us understand where somebody is and what mood they are in.