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INDEX

1. Florida 500 years 2. Viva Florida 500 3. El Gale贸n. The Viva Florida 500 Voyage 4. El Gale贸n. A unique sponsorship opportunity 5. Nao Victoria Foundation former exhibitions and events 6. Impact on mass media


1

FLORIDA 500 YEARS


On April 2 1513, the Spanish explorer, Juan Ponce de León reached the land he named Florida. Five hundred years ago, this history had its beginning with exploration, recognition, and creation of new settlements. Fifty years later, in 1565, Pedro Menéndez de Avilés established Florida’s oldest city, St. Augustine. Galleons played leading roles in these historical moments.


2

VIVA FLORIDA 500

Castillo de San Marcos, St. Augustine,.Florida


* Images courtesy of VISIT FLORIDA

Viva Florida 500, a statewide initiative led by the Florida Department of State is an annual event celebrating the birthday of Florida of 500 years. With the history beginning in the arrival of Juan Ponce de León to its shores in 1513, this event is an important milestones for the United States. The goal is to promote 500 years of Florida’s history – its people, heritage, and diverse culture – a claim no other state can make. Special events and programs are being prepared for this spectacular commemoration, with the support of the Florida Department of State under the leadership of Governor Rick Scott.Viva Florida 500’s commemoration is ongoing throughout 2013 and includes more than 300 events statewide.


3

EL GALEÓN THE VIVA FLORIDA 500 VOYAGE


EL GALEÓN. THE VIVA FLORIDA 500 VOYAGE has been created in order to spread the importance of this event and allow us to navigate through history. 500 years later, a galleon will sail once again in order to make millions of people aware of this great commemoration of 2013, the fifth centennial of Florida. EL GALEÓN The Galleon is a replica of the commercial boats which were part of the West Indies fleet. She is very similar to the San Pelayo, the galleon used by Pedro Menéndez de Avilés to sail to the coasts of Florida.


EL GALEON VOYAGE Miami

Monday April 15

Sunday April 28

14

Tuesday May 14

Sunday May 19

6

Wednesday July 3

4

Cape Canaveral

Wednesday May 1

St. Augustine

Thursday May 23

New York

Thursday July 4

Ft. Lauderdale Yonkers

Sunday June 30

Sunday May 12

Monday June 23

Sunday July 28

12

New York

31 24

2014 to West Coast

Jacksonville

St. Augustine

Cape Canaveral

Miami

Fort Lauderdale


El Gale贸n will arrive to New York, Boston and Baltimore, after finishing the promotional journey around the state of Florida.

Traveling route to New York, Boston and Baltimore

Our objective is to exhibit this floating pavilion at various destinations which will accessible to the public and private events.

Business meetings, professional seminars and work forums

The presence of El Gale贸n at east coast cities will be a great attraction for the Viva Florida 500 celebration. Visitors will experience boarding an exact replica of the first vessel that sailed along trade routes and experience cultural and international exchanges between America and Spain. Singularity, symbolism, mobility and versatility. These are just a few attributes of this vessel replica. These attributes will surely turn her into unique, extremely attractive resources. Featured promotions and special events on the Galleon Florida 500 include:

Exhibition activities on board

Corporate and Government sponsored events VIP activities Image and promotional events General interest events, shows and leisure activities Educational, social awareness programs and activities Communication and media events (documentaries, advertising, press chronicles, online web log, TV streaming, live coverage...) Product Exhibits & Festivals Special Events and Promotions


Business meetings, professional seminars and work forums

Educational, social awareness programs and activities

EL GALEON VOYAGE General interest events, shows and leisure activities

Travelling route to New York, Boston and Baltimore


Events, shows and recreational activities

Communication and media events

Exhibition activities on board

Official, institutional acts


4

EL GALEÓN

A UNIQUE SPONSORSHIP OPPORTUNITY

MOBILITY / VERSATILITY/ INNOVATION / RESEARCH / CONVENING POWER / EDUCATION / SUST


El Galeón is a full-size replica of the Spanish ships which travelled the coasts of Florida between the 16th and 18th centuries, transporting men, goods, culture and ideas, creating ties between the Americas and Europe. EL GALEÓN: FACTS AND FIGURES • More than 3,444 Square feet (320 m²) of visiting area (in different decks). • 6 decks, noble zone and living accommodation on board area. • Capacity: 250 people maximum/event. Expansion alternatives at port.

An icon of the interocean trade with America

• Number of visitors per day: 5,000. • Figures: Length: 165 ft (50 meters) / Max. beam: 32.8 ft (10 meters) / Draft: 10.5 ft (3,20 meters) • 3 Masts / 7 Sails / 10,000 (930 m²) sail area.

TAINABILITY / EVOLUTION / UNIQUE / FAR REACHING / PERPETUITY / MEDIA REARCH / HERITAGE


5

NAO VICTORIA FOUNDATION FORMER EXHIBITIONS AND EVENTS


The Nao Victoria Foundation specializes in promoting and spreading historical events, which are supported by the construction of historical boats that are sailed throughout the world ports. The vessels are a powerful, unique and very attractive marketing and educational platform that have been used successfully to support great world events during the last decade. Our vessels have taken part in national and international expositions and events with great media exposure and publicity. The added value received includes: • Serve as a powerful platform to disseminate and exhibit contents. • Function as a great reach beacon. • Are unique, innovative elements and have a strong appeal both sailing and in-port. • Reach prominent presence and impact through domestic and international media (TV and press). • Receive exceptionally warm welcoming, plus institutional and diplomatic impact on every port of call. Other sailing exhibitions executed by Nao Victoria Foundation include:


SEVILLE EXPO´92 COLUMBUS’ THREE CARAVELS The sailing started on European waters in August 2, 1990. After visiting 18 ports in Spain, the ship stopped at Marseille and Cannes on the French coasts, then Genoa in Italy, and finally Lisbon, Portugal. In October 1991 the three Caravels commenced the Atlantic crossing, departing from Huelva. After stopping at the Canary Islands, and once in the Caribbean Sea, the caravels visited three Dominican Republic ports, three ports in Puerto Rico, two portsin the Virgin Islands and San Salvador in Bahamas.The caravels were received at 14 different cities along the North American shores, and another four in the Mexican gulf. The expedition ended on September, 1992. The Seville Expo proved to be a successful event, attracting over two million visitors. NAO VICTORIA SAILING AROUND THE WORLD PRESENCE AT THE EXPO AICHI 2005 Departing on the 12th of October, 2004 from Seville, the Nao Victoria stopped at Tenerife, Barbados, Cartagena de Indias, Panama City, Honolulu, Marshall Islands, Northern Marianas Islands, Tokyo, Nagoya and Osaka. The Victoria remained 5 months on the last two aforementioned ports as part of the Spanish Pavilion during the 2005 World Exposition Aichi 2005. More than 500,000 people visited the ship. The return to Spain started on the 1st of September, 2005.The Victoria called at the ports of Shanghai, Hong Kong, Singapore, Medan, Colombo, Djibouti, Port Sudan, Suez, Port Said, Athens, Pozzallo, Cagliari, Cartagena, Cadiz and finally calling at Seville, on April, 2006. More than 1,000,000 visitors stepped on the Victoria’s deck during the whole Project. GALLEON ANDALUCIA EXPO SHANGHAI 2010 It is a sailing replica of the galleons of the Indies fleets, with a tonnage of 500, 3 decks, 1.000 m2 of sail surface, and 12 cannons. Historical research, design and building were executed. Later, a sailing project was done visiting 15 countries, 26 cities and traveled 23.000 miles.


6 IMPACT ON MASS MEDIA


EL GALEON IN AMERICA


www.visitflorida.com

www.fundacionnaovictoria.org


El Galeon USA Travel