We are delighted that you have joined us for Reimagining the Museum, an innovative and inspiring convening that unites museums professionals from over 22 countries in Latin and North America and around the world. Over the next three days we will share differences and commonalities in our museum practices and programs that contribute to our collective strength in advancing a more equitable, inclusive and just society. In 2015, the TyPA Foundation - Theory and Practice of the Arts in Argentina and the American Alliance of Museums (AAM) joined forces to launch the first Conference of the Americas to forge a shared understanding on the essential role museums play in human and social development. We are thrilled that the second edition expands upon this theme at Parque Explora in Medellín, Colombia —a museum complex that serves as a model in advancing community and educational transformation. We look forward to sharing the vibrant energy and spirit of Medellín with you as well as the belief in positive change that lives within each of us!
Network: Museo Reimaginado Password: EMR2017
Américo Castilla Fundación TyPA
Laura Lott American Alliance of Museums
Andrés Roldán Parque Explora
AAM – American Alliance of Museums
Fundación TyPA - Theory and Practice of the Arts
The world’s largest museum service organization, the American Alliance of Museums strengthens museums through leadership, advocacy and collaboration. AAM has been bringing museums together since 1906, helping to develop standards and best practices, offering essential resources and career development and providing advocacy on issues of concern to the entire museum community. AAM represents a membership of over 35,000 institutions & individuals from all 50 U.S. states and nearly 60 countries. The Latino Network of the AAM represents the needs of Latino professionals working in museums and cultural institutions in the United States. The Network offers expertise to U.S. museums on Latino issues and engaging Latino audiences through the development of exhibitions, collections, public programs, and education initiatives. Additionally, it serves as a liaison between the U.S. museum community and Latin American and the Caribbean museums, research centers, and cultural institutions and offers guidance to museums across the Americas in their efforts to create partnerships and collaborations.
The Fundación TyPA has been promoting training and advancement in the areas of the museum, literature and film in Latin America since 2004. It organizes training programs, translates and generates its own publications, creates digital files, provides advice and organizes collaborative networks to support cultural production and its circulation around the world. Over the past 13 years, TyPA has invited experts from leading institutions to participate in its programs with nearly 2000 museum professionals in the region. Some recent programs include meetings on design and public space, creative management, audiences, social inclusion and organizational transformation. The TyPA Lab on Museum Management, created in 2013 to train a new generation of museum leaders in Latin America, is considered to be one of today’s most original and effective training programs from which three generations of professionals from seven countries of the region have graduated.
Parque Explora Parque Explora is a museum of science and technology, an Amazonian aquarium, a vivarium, a planetarium and a public workshop of experimentation. Located on a former landfill in the northern area of Medellín, Colombia, today it is the largest public space in Medellín dedicated to education and recreation. The Park offers more than 300 interactive activities in its 22,000 square meters of museum space and 15,000 square meters of public space. It has 12 stages, including four exhibition halls, open public space, a children’s room, two interconnected auditoriums and an audiovisual production center. Explora promotes the advancement of a society through inclusive knowledge that contributes to human and social development.
Punto de información Orquideorama Jardín Botánico
Punto de registro
Punto de información Explora
Auditorio Explora 1 Auditorio Explora 2 Teatro Explora Sala infantil Explora Sala de prensa
Entrada principal Explora
Auditorio Planetario Biblioteca Planetario
Taller central Exploratorio Laboratorio de Ideación Exploratorio Sala Experimental 2 Exploratorio Metro Universidad
Universidad de Antioquia
Parque de Los Deseos
Activities Reimagining the Museum is designed to offer examples of museum best practices and innovative case studies in institutional transformation as well as opportunities to learn how to initiate and manage change. There will be moments to listen and get inspired, to debate and to explore new tools and strategies. To maximize your experience, we encourage you to make your own reflections and engage deeply in conversations with colleagues. Keynote presentations Distinguished experts in the cultural field share insights on the central themes of the conference. Conversations Distinguished subject matter experts provide insight on some of today’s most pressing societal challenges and how museums can advance positive social change, influence political discourse, assume greater civic responsibility and take risks. What´s on the expert´s mind? Invited speakers will share career insights and what keeps them up at night. Dialogue sessions Professionals present their experiences and facilitate candid conversations on specific issues. Workshops Practical, hands-on sessions offer participants an opportunity to experiment and explore new approaches.
ON TRIAL Conducted in a trial-like session format, hear opposing points of view on whether the co-creation of museum projects, exhibitions and programs with the public is a genuine form of the democratization of the museum. On stage Speakers give brief, rapid fire presentations on innovative case studies. The Crowning In a fun future-looking event, judges evaluate presentations of visionary projects selected through an open call to the museum field.
LUNCH CONVERSATIONS Each day, you’ll have the opportunity to view Today’s Menu – a list of topics and presenters who will lead lunch conversations. Please join any conversation that appeals to you to deepen your understanding of the topic and network with colleagues who share similar interests. Each table conversation can accommodate eight participants on a first-come, first-served basis. Pre-registration is not available.
I Want to Explore How… Explora Park teams will provide multiple opportunities to explore how their work has informed solutions to local community challenges as well as how they have revitalized the Moravia neighborhood, a community adjacent to Explora Park.
#Hashtags Navigation During Reimagining the Museums, several topics and connections will emerge and intersect. To help you navigate, universal concepts are highlighted in each program session with a hashtag. #NecessaryCollaboration: Forging new collaborations that not only achieve common aims but exceed expectations in striving for the ideal within the museum, broader communities, and society. #ElasticMuseum Undertaking opportunities, knowledge, connections and allies that can expand impact. #PoliticalIncorrectness Taking risks that may be controversial or challenge political norms. #AlternativeModels Redefining the way museums operate by taking a cue from libraries, parks, social organizations, artists, fairs and festivals, collectives, designers and the hacker philosophy. #CollectiveIndividual Exploring leadership that seeks input and consensus to best inform new ideas, fosters and sustain organizational change, and nurtures a culture for risk taking.
#CivicResponsibility Exploring how museums are engaged with, and responsive to, external forces and events. #InMedellĂn Learning how the city of Medellin, the host site, leveraged its cultural assets to become a model for urban transformation and social inclusion. #ToTellTheUnutterable Understanding how collective memory in museums serves as a vital connection between the past and the future, dissonance and reconciliation, and fragility and strength. #Unlearn Rethinking habits and traditions that, although often necessary, can be an obstacle to innovation. #PolyphonicMuseums Exploring â€œothernessâ€? in museum culture, operations, programs, and practices. #ElMuseoReimaginado Conference Hashtag
At a glance
Wednesday, Nov. 01 Morning
Starting at 7.15 Departure from the host hotels Milla de Oro: Calle 3 Sur #43a-64 Novelty: Calle 4 Sur # 43 A - 109
2.30 - 6.00
8.00 - 9.00 Orquideorama
9.00 - 9.45 Orquideorama
Welcome and orientation
Auditorio Explora 1
9.45 - 11.00 Orquideorama
CONVERSATION The Museum as Socio-Political Actor
DIALOGUE SESSION New Horizons: Collaborations for Greater Community Impact
Auditorio Explora 2
11.00 - 11.30 Orquideorama
COFFEE BREAK Coffee Hour with Fellowship Recipients
DIALOGUE SESSION Embracing Dissonance in the Museum
11.30 - 12.15 Orquideorama
KEYNOTE PRESENTATION Queer Ecology
12.15 - 1.00 Orquideorama
1.00 - 2.30 Orquideorama
1.20 - 2.10 Orquideorama
1.30 - 2.10 Auditorio Planetario
WHAT´S ON THE EXPERT´S MIND? What’s Elaine Heumann Gurian Thinking About Now?
Sala infantil Explora Taller Central Exploratorio Laboratorio de Ideación Exploratorio Sala Experimental 2 ExploratoriO 6.00 Entrada principal Parque Explora 7.00 - 8.20 Museo de Antioquia 8.20
DIALOGUE SESSION Communities Can Shape/Shake Museums DIALOGUE SESSION The Expansive Museum
WORKSHOP Looking Inside: The Organizational Dimension of the Museum WORKSHOP Rapid Prototyping for Exhibitions WORKSHOP Hack the Maker Space WORKSHOP Can Civic Design and Art Initiate Reconciliation and Peace? WORKSHOP Reimagining the Museum and Community Relationship Buses will depart from Parque Explora to Museo de Antioquia RECEPTION Buses return to host hotels
WEDNESDAY, Nov. 01
Morning 9.00 - 9.45 Orquideorama WELCOME AND ORIENTATION Américo Castilla (Fundación TyPA, Argentina) + Laura Lott (American Alliance of Museums, US) + Andrés Roldán (Parque Explora, Colombia) 9.45-11.00 Orquideorama CONVERSATION The Museum as Socio-Political Actor Américo Castilla (Fundación TyPA) + David Anderson (National Museum Wales, UK) + Marcelo Araujo (Instituto Brasileiro de Museus, Brazil) + Rob Stein (American Alliance of Museums, US) How should museums respond to current political events? Do museums have a responsibility to champion social change, influence political discourse, and assume greater civic responsibilities? If so, how? This conversation will explore museums as political influencers and provocateurs, and activators of social change. #PoliticalIncorrectness #CivicResponsibility 11.00-11.30 Orquideorama COFFEE BREAK Coffee Hour with Fellowship Recipients
Through the generous support of numerous organizations, the Fellowship Program for Reimagining the Museums has made possible the participation of over 150 professionals from more than 14 countries. We invite all fellowship recipients to join us for coffee and a photo opportunity. 11.30-12.15 Orquideorama KEYNOTE PRESENTATION Queer Ecology Brigitte Baptiste (Instituto Humboldt, Colombia) Issues on gender and recent discussions on sexual identity have raised many new questions that have wide-ranging implications for all identities. Gain insight on how these notions are transforming connections and context and their implications for the meaning and interpretation of objects. #PolyphonicMuseums #Unlearn 12.15-1.00 Orquideorama ON STAGE Led by Madelka Fiesco (Papalote Museo del Niño, México) and Germán Paley (Museo de Arte Moderno de Buenos Aires, Argentina) Decolonizing the Museum Carolina Chacón Bernal (Museo de Antioquia, Colombia)
Understand how the Museo de Antioquia has developed processes to investigate questions about its colonial legacy, advocate for the generation of stories previously excluded from its own history, and make visible conflicts and social disagreements from strategies framed in contemporary artistic practices. #InMedellin #CivicResponsibility #PolyphonicMuseums Come Back to Earth! Roberto Maduro (Biomuseo, Panamá) Two years after opening, the Biomuseo realized that the public perception of the museum was radically different than anticipated. Learn how the Biomuseo has changed the public’s perception that it is too expensive, distant, and inaccessible. #Unlearn Creating “Living Museums” in the Brazilian Amazon Rosseline Tavares (Projeto Nova Cartografia Social da Amazônia PNCSA / Museu da Amazônia - MUSA, Brazil) Gain insight into the “Living Museums” initiatives, undertaken by indigenous peoples and communities of the Brazilian Amazon, to preserve collective memory that is documented in the “New Social Cartography Project of the Amazon.” #PolyphonicMuseums #Unlearn #ElasticMuseum Penguin Revolution at the Museum Fernanda Venegas Adriazola (Museo de la Educación Gabriela Mistral, Chile)
Learn about the largest student movement in the history of Chile (2006) that advanced controversial change and informed a permanent exhibition in the museum that invites debate and mediated discussion. #CivicResponsibility #PoliticalIncorrectness 1.20-2.10 Orquideorama LUNCHEON CONVERSATIONS Each day, you’ll have the opportunity to view Today’s Menu – a list of topics and presenters who will lead lunch conversations. Please join any conversation that appeals to you to deepen your understanding of the topic and network with colleagues who share similar interests. Each table conversation can accommodate eight participants on a first-come, first-served basis. Pre-registration is not available. 1.30-2.10 Auditorio PLANETARIO WHAT´S ON THE EXPERT´S MIND? What’s Elaine Heumann Gurian Thinking About Now? Distinguished museum professional, author, and scholar, Elaine Heumann Gurian, shares her profound insights on the museum field, concerns, and future challenges. Well-known activist on behalf of museums globally, Elaine has worked in five museums in the USA, and consults with teams from around the world. Many of her writings can be found in the book Civilizing the Museum (2006). #CivicResponsibility
Afternoon 2.30-6.00 Auditorio PLANETARIO DIALOGUE SESSION Communities Can Shape/Shake Museums Deborah Mack (National Museum of African American History and Culture, US) + Césareo Moreno (National Museum of Mexican Art, USA) + Karima Grant (ImagiNation Afrika, Senegal) + Teresa Morales (Red de Museos Comunitarios de América, México) + Esmeralda Ortiz Cuero (Museo Comunitario de Mulaló, Colombia) This panel session will describe museums that are created and informed by communities. Presentations will focus on a range of models where communities are both institutional and content curators, founders and funders, co-designers of museum vocations, organizational structures, and missions, and co-evaluators of how effectiveness and success are measured. #NecessaryCollaborations #ElasticMuseum 2.30-6.00 Teatro EXPLORA DIALOGUE SESSION The Expansive Museum Claudio Gómez Papic (Museo Nacional de Historia Natural de Chile, Chile) + Diego Golombek (Universidad Nacional de Quilmes, Argentina) + Andrea Bandelli (Science Gallery, Ireland) + Silvia Singer (Museo Interactivo de Economía, México) + Lucía González
(Oficina del Alto Comisionado para la Paz, Colombia) Are museums building deeper connections with audiences and satisfying their ever- changing expectations and needs? While some might argue that festivals emphasize spectacle over substance, they offer many innovative ideas in designing experiences, and building and sustaining audiences. What can museums learn from festivals to enhance the visitor experience? What kind of museum would benefit most from a hybrid approach? #AlternativeModels #NecessaryCollaborations #ElasticMuseum 2.30-6.00 Auditorio EXPLORA 1 DIALOGUE SESSION New Horizons: Collaborations for Greater Community Impact Florencia González de Langarica (Fundación TyPA, Argentina) + Carol Rogers (Liverpool Museums, UK) + Sergio Restrepo (Claustro Comfama, Colombia) + Matteo Merzagora (TRACES - Espace des Sciences Pierre Gilles de Gennes, France) + Gelton Pinto Coelho Filho (Circuito Cultural Liberdade de Belo Horizonte, Brazil) Side B is co- facilitated by Violeta Bronstein (Dirección Nacional de Museos, Argentina) Museums can build bridges between diverse community stakeholders to increase their community impact by working with non-traditional partners (libraries, prisons, nursing homes, etc.). Examples will be shared of unique
collaborations that have led to organizational transformation and influenced new public policies. #PossibleCollaborations #ElasticMuseum 2.30-6.00 Auditorio EXPLORA 2 DIALOGUE SESSION Embracing Dissonance in the Museum Gonzalo Aguilar (Universidad Nacional de San Martín, Argentina) + Armando Perla (Canadian Museum for Human Rights, Canada) + Marilia Bonas (Memorial de la Resistencia, Brazil) + Cinnamon Catlin-Legutko (Abbe Museum, US) Do local and native identities have a voice in museums? What are the challenges to including local and indigenous narratives in a nation’s story? How have museums actively engaged diverse cultures in their programs and practices? This discussion will examine strategies to surmount public and organizational obstacles with the goal of developing inclusive practices in museums and advancing consensus-based actions. #PolyphonicMuseums 2.30-6.00 Biblioteca PLANETARIO WORKSHOP Looking Inside: The Organizational Dimension of the Museum Ernesto Gore (Universidad San Andrés, Argentina) If you want to initiate change, innovate and improve your team building skills,
this workshop will show you how to start, as well as provide an understanding of the multiple dimensions of change and the evidence that confirms transformation is happening. #CollectiveIndividual 2.30-6.00 Sala Infantil EXPLORA WORKSHOP Rapid Prototyping for Exhibitions Kathleen McLean (Independent Exhibitions, US) + José Ocampo (Parque Explora, Colombia) This workshop provides creative tools for designing and renovating museum exhibitions that deepen the visitor experience and that also save time and money. #AlternativeModels #Design 2.30-6.00 Taller Central EXPLORATORIO WORKSHOP Hack the Maker Space Camilo Cantor (Parque Explora, Colombia) + Micaela Puig (Laboratorio Flexible, Argentina) The proliferation of “maker” spaces, have created many community-based workspaces for people to gather, to create, invent, learn and problem solve. Understand how the principles that inform these highly collaborative environments might also be applied to identifying inventive solutions to community problems and issues. #AlternativeModels #NecessaryCollaboration #Maker
2.30-6.00 Laboratorio de Ideación EXPLORATORIO WORKSHOP Can Civic Design and Art Initiate Reconciliation and Peace? Ruedi Baur (Interdisciplinary designer, France) What roles can a museum play to develop alternatives in a world in crisis? How do we design a site of memory where fragility becomes the potential? How do we provide perspectives and context for wounded places and work effectively with sensitive aspects of a site? Gain greater insight on contextand community-based design and how it might be applied to sites of memory, museums and public places. #ToTellTheUnutterable #CivicResponsibility #Design
7.00-8.20 Museo de Antioquia Carrera 52 No. 52-43 VISIT Evening Reception The first day of the conference concludes at the Museo de Antioquia, located in the heart of Medellín. Buses will depart from Parque Explora at 6:00 p.m. and return to host hotels starting at 8:20 p.m.
2.30-6.00 Sala Experimental 2 EXPLORATORIO WORKSHOP Reimagined Communities Nicolás Testoni (Ferrowhite museo-taller, Argentina) + Analía Bernardi (Ferrowhite museo-taller, Argentina) Explore the relationship between museums and communities that goes beyond the label of a “community museum”. In a world where nations, religions, and corporations are defining identity, museums may need to be more attentive to their interdependent relationship with communities. How can we reimagine the practices of collaboration between museums and their community? #ElasticMuseum #NecessaryCollaboration
At a glance
THURSDAY, Nov. 02 Morning
At 7.50 From the host hotels
Milla de Oro: Calle 3 Sur #43a-64 Novelty: Calle 4 Sur # 43 A - 109
9.00 - 9.45 Orquideorama
KEYNOTE PRESENTATION Medellín, An Urban Palimpsest
9.45 - 11.00 Orquideorama
CONVERSATION Brave Organizations
11.00 - 11.30
11.30 - 1.00 Orquideorama 11.30 - 1.00 Auditorio Explora 1 y 2 1.00 - 2.30 1.20 - 2.10 Orquideorama 1.30 - 2.10 Auditorio Planetario
COFFEE BREAK Breakfast: TyPA Lab on Museum Management On Stage ON TRIAL Co-Creation in Museums LUNCH LUNCH CONVERSATIONS WHAT´S ON THE EXPERT´S MIND? What’s Teresa Morales Thinking about Now?
2.30 - 6.00 Auditorio Planetario
DIALOGUE SESSION Inside - Outside: Museums and Public Space DIALOGUE SESSION The City of Medellin’s Story
Auditorio Explora 1
DIALOGUE SESSION Small is the New Skill
Auditorio Explora 2
DIALOGUE SESSION The Future of Memory
Sala infantil Explora Taller Central Exploratorio Laboratorio de Ideación Exploratorio Sala Experimental 2 ExploratoriO
WORSHOP Looking Inside: The Organizational Dimension of the Museum WORSHOP Rapid Prototyping for Exhibitions WORSHOP Hack the Maker Space WORSHOP Can Civic Design and Art Initiate Reconciliation and Peace? WORSHOP Nothing but the Truth: Effectively Communicating the Role of Museums
7.00 - 8.00 Parque los Deseos, PLANETARIO
Concert “Navigation by the Universe” Philharmonic Orchestra of Medellín
8.00 Entrada principal PARQUE EXPLORA
Buses will return to the host hotels
Sessions Morning 9.00-9.45 ORQUIDEORAMA KEYNOTE PRESENTATION Medellín, An Urban Palimpsest Juan Luis Mejía (Universidad Eafit, Colombia) The story of cities, like medieval documents, are constantly rewritten. In recent years, the city of Medellín has been transformed and reconfigured so that many places of fear and pain have become places for freedom of expression and creativity. Gain insight on how the narrative of Medellín has evolved over time yet still retains traces of its origin. #InMedellin 9.45-11.00 ORQUIDEORAMA CONVERSATION Brave Organizations Andrés Roldán (Parque Explora, Colombia) + Tony Butler (Derby Museums, UK) + Martha Nubia Bello (Universidad Nacional de Colombia, Colombia) + Bonita Bennett (District Six Museum, Sudáfrica) + Kaywin Feldman (Minneapolis Institute of Art, US) Museums often confront complex, controversial, and/or sensitive issues in order to foster greater social equity and a more just world. What are examples of courage? How do you secure support from key stakeholders to take risks and how do you measure success and learn
THURSDAY, Nov. 02 from mistakes? Our panelists will share examples of risk-taking as well as offer advice on how to achieve mutually agreed upon goals for all stakeholders. #CivicResponsibility #PoliticalIncorrectness 11.00-11.30 ORQUIDEORAMA COFFEE BREAK Breakfast TyPA Lab on Museum Management Fundación TyPA invites you to have coffee with graduates from the TyPA Lab on Museum Management. This is a great opportunity to learn more about participating in the 2018 edition of this unique professional training program. 11.30-1.00 ORQUIDEORAMA On Stage Led by Madelka Fiesco (Papalote Museo del Niño, México) and Germán Paley (Museo de Arte Moderno de Buenos Aires, Argentina) On Air: We Hack the Museums Christian Díaz (Habemus, Argentina) Learn how HABEMUS, a public radio program about museums, engaged local bands to compose music based on the 95 Theses of Guillermo Solana (artistic director of the Museo Thyssen-Bornemisza) to attract greater interest from artists and non-museum visitors about museums. #ElasticMuseum
How do we (Re) create a Contemporary Art Center? Belén Santillán (Centro de Arte Contemporáneo de Quito, Ecuador) Cultural centers are often times collective intellectual enterprises informed by staff and communities through traditional processes. This case study explores how we can reflect on institutional memory to inspire greater risk–taking and innovation to create them anew. #Unlearn #CollectiveIndividual Art Detectives at Pérez Art Museum Miami Adrienne Chadwick (Pérez Art Museum, US) Art Detectives is an innovative artsbased learning experience, that brings together South Florida law enforcement and youth from under-served communities, sparking creative thinking and cross-community dialogue around one of our country’s most divisive issues: police interactions with young people of color. #NecessaryCollaboration #CivicResponsibility Pedagogies of Contingency Mónica Haydee Amieva Montañez (Museo Universitario de Arte Contemporáneo, México) Gain insight on a model that can be used to identify new urgencies in the field of pedagogy in art museums that also challenges traditional thinking on museum practice. #Unlearn
Recognition and Cultural Preservation in the Colombian Conflict James Jarupia (Asociación de Cabildos Mayores Embera Katíos del Alto Sinú, Colombia). Over the past two decades, the Embera Katío people of the Alto Sinú have been impacted by the presence of armed militia, resulting in countless forced displacements and the accelerated disruption of ancestral customs, traditions and knowledge. This case study examines the question: What is your responsibility to the displaced cultures in your community? #PolyphonicMuseums Museums and Social Educators Gabriela Aidar (Pinacoteca de São Paulo, Brazil) For the past thirteen years the Pinacoteca de São Paulo has offered a course for social educators who work with people in situations of social vulnerability. Explore the program’s profound impact on participants and their practices that has been revealed through evaluation. #NecessaryCollaboration #Educators ABC Papalote Educational Program Diana Lizbeth Andrade Torres (Papalote Museo del Niño, México) Explore ABC Papalote, an educational program that seeks to inspire teachers to rethink their educational practice and advance new ways of teaching and learning in the classroom through the use of different museum tools and resources. #Educators
Tell Me, How Do You Envision Your Science Center? Manuel Fernando Camperos Durán (COLCIENCIAS - Dto. Administrativo de Ciencia, Tecnología e Innovación, Colombia) Explore how Colciencias engages its community in the creation and development of Science Centers in Colombia to best address community needs and concerns informed by its “Guide for the Formulation of Projects”; a resource that helps shape conversations about science with the community. #NecessaryCollaboration Empathy and Dissent in Border Cantos Robin Groesbeck (Crystal Bridges Museum of American Art, US) “Border Cantos” is an exhibition that tells compelling stories of the Mexican-Americans borderlands, and the people who pass through them. Can a museum in America’s conservative heartland in Bentonville, Arkansas, effectively invite people into this difficult conversation? Find out how the exhibition team and a group of Latino/Hispanic activist/advisors elicited responses from the community about this exhibition. #CivicResponsibility 11.30-1.00 Auditorio EXPLORA 1 y 2 ON TRIAL Co-Creation in Museums Américo Castilla (Fundación TyPA, Argentina) + Germán Rey (professor and researcher in communication and culture, Colombia) + Kathleen McLean
(Independent Exhibitions, US) + David Anderson (National Museum Wales, UK) + Sebastián Bosch (Museo Gallardo de Ciencias Naturales, Argentina) + Tony Butler (Derby Museums, UK) + Alesha Mercado (LACMA, México) + Armando Perla (Canadian Museum for Human Rights, Canadá) + Nina Simon (Santa Cruz Museum of Art and History, US) Conducted in a trial-like session format, hear opposing points of view on whether the co-creation of museum projects, exhibitions and programs with the public is a genuine form of the democratization of the museum. #NecessaryCollaboration #Unlearn 1.20-2.10 ORQUIDEORAMA LUNCH CONVERSATIONS Select from Today’s Menu of topics a conversation you would like to join. 1.30-2.10 Auditorio PLANETARIO WHAT´S ON THE EXPERT´S MIND? What’s Teresa Morales Thinking about Now? Distinguished museum professional and author, Teresa Morales shares her profound insights on the museum field, concerns, and future challenges. Teresa Morales (México) is director of the Network of Communitarian Museums of America and has helped create 24 communitarian museums in Oaxaca, Mexico. She is author of El Museo Comunitario: un espacio para el ejercicio del podercomunal (The Communitarian Museum: A Place to Exercise Communal Power) (2009).
Afternoon 2.30-6.00 Auditorio PLANETARIO DIALOGUE SESSION Inside - Outside: Museums and Public Space Suzanne MacLeod (Leicester University, UK) + Nina Simon (Santa Cruz Museum of Art and History, US) + Ángela Pérez (Banco de la República, Colombia) + Nisa Mackie (Walker Art Center, US) + María Mercedes González (Museo de Arte Moderno de Medellín, Colombia) How and why are museums extending their experience beyond their physical walls? Gain insight on projects and strategies that museums have developed to step beyond their walls and into public spaces to include other communities, streets, public squares and beyond. Learn how this experience has transformed organizational practice and inspired new ways to engage audiences, re-envision the museum’s physical space and create alternative spaces and new responsibilities for museums as public spaces. #CivicResponsibility 2.30-6.00 Teatro EXPLORA DIALOGUE SESSION The City of Medellin’s Story Marta Elena Bravo (Universidad Nacional de Colombia y Parque Explora, Colombia) + Juan Luis Mejía (Universidad Eafit, Colombia) + Jorge Blandón (líder social, Colombia) + María del Rosario Escobar (Museo de Antioquia, Colombia)
Since the 1990’s, Medellin has advanced participative cultural politics to rethink itself as a vibrant, thriving cultural metropolis. Collaboration between the public sector, academia, private sector and communities has served as a model not just for other cities in Colombia but for other countries as well. The dynamic of the city in times of crisis and violence offers great insight on resilience. Learn from practitioners the achievements and difficulties in this evolving process. . #InMedellín 2.30-6.00 Auditorio EXPLORA 1 DIALOGUE SESSION Small is the New Skill Nicolás Testoni (Ferrowhite Museo-taller, Argentina) + Sebastián Bosch (Museo Gallardo de Ciencias Naturales, Argentina) + Carla Pinochet Cobos (Universidad Alberto Hurtado, Chile) + Nicole Costa (Museu Paço do Frevo, Brazil) + Alejandra Estrada (Laboratorio del Espíritu, Colombia) Museums with small budgets, staff, and collections can make a profound impact, emphasizing depth over scale. Explore examples of small museums whose influence has grown through specialization in knowledge, customized experience, and the innovative use of limited resources. This session will be applicable to museums of all sizes that are exploring ways to design customized, personal audience experiences. #ElasticMuseum
2.30-6.00 Auditorio EXPLORA 2 DIALOGUE SESSION The Future of Memory Daniel Castro (Museo Nacional de Colombia, Colombia) + Adriana Valderrama (Museo de Antioquia, Colombia) + Bonita Bennett (District Six Museum, Sudáfrica) + Elizabeth Silkes (International Coalition of Sites of Conscience, US) + Alejandra Naftal (Museo Sitio de Memoria ESMA, Argentina) How do we best document, preserve and interpret memories of painful political histories and events? Can we connect memory with the future to live in the present with hope? Learn from museums that have given voice to the unspeakable and created a framework to build social cohesion and greater awareness of human rights in the aftermath of tragedy and adversity. #ToTellTheUnutterable #InMedellín 2.30-6.00 Biblioteca PLANETARIO WORKSHOP Looking inside: The Organizational Dimension of the Museum Ernesto Gore (Universidad San Andrés, Argentina) If you want to initiate change, innovate and improve your team building skills, this workshop will show you how to start, as well as provide an understanding of the multiple dimensions of change and the evidence that confirms transformation is happening. #CollectiveIndividual #Leadership
2.30-6.00 Sala Infantil EXPLORA WORKSHOP Rapid Prototyping for Exhibitions Kathleen McLean (Independent Exhibitions, USA) + José Ocampo (Parque Explora, Colombia) This workshop provides creative tools for designing and renovating museum exhibitions that deepen the visitor experience and that also save time and money. #AlternativeModels #Design
What role can a museum play to develop alternatives in a world in crisis? How do we design a site of memory where fragility becomes the potential? How do we provide perspectives and context for wounded places and work effectively with sensitive aspects of a site? Gain greater insight on contextand community-based design and how it might be applied to sites of memory, museums and public places. #ToTellTheunutterable #CivicSpace #Design
2.30-6.00 Taller Central EXPLORATORIO WORKSHOP Hack the Maker Space Camilo Cantor (Parque Explora, Colombia) + Micaela Puig (Laboratorio Flexible, Argentina)
2.30-6.00 Sala Experimental 2 EXPLORATORIO WORKSHOP Nothing but the Truth: Effectively Communicating the Role of Museums Luis Marcelo Mendes (Museo de Arte Contemporáneo, Panamá)
The proliferation of “maker” spaces, have created many community-based workspaces for people to gather to create, invent, learn and problem solve. Understand how the principles that inform these highly collaborative environments might also be applied to identifying inventive solutions to community problems and issues. #AlternativeModels #NecessaryCollaboration #Maker 2.30-6.00 Laboratorio de Ideación EXPLORATORIO WORKSHOP Can Civic Design and Art Initiate Reconciliation and Peace? Ruedi Baur (Interdisciplinary designer, France)
Strategic brand management in museums goes beyond a logo, typography, or set of visual codes. What is the “ethos” of your institution? This discussion will focus on the concept of radical differentiation to most effectively communicate the role of your museum. #ElasticMuseum #Communication 7.00-8.00 PARQUE DE LOS DESEOS CONCERT Concert: “Navigation by the Universe” Philharmonic Orchestra of Medellín Enjoy an extraordinary journey through the universe through a special musical performance by the Philharmonic Orchestra of Medellin. At 8:00 buses will return to the official hotels.
At a glance
FRIDAY, Nov. 03
FRIDAY, Nov. 03
At 7.50 From the host hotels
Milla de Oro: Calle 3 Sur #43a-64 Novelty: Calle 4 Sur # 43 A - 109
9.00 - 9.45 Orquideorama
KEYNOTE PRESENTATION The Art of Relevance
9.45 - 11.00 Orquideorama
11.00 - 11.30 11.30 - 1.00 Orquideorama 11.30 - 1.00 Teatro EXPLORA Punto de Información ORQUIDEORAMA
1.00 - 2.30
1.20 - 2.10 Orquideorama 1.30 - 2.10 Auditorio Planetario
On Stage I WANT TO EXPLORE HOW... Conversations with Parque Explora Staff Ruta Tour LUNCH LUNCH CONVERSATIONS WHAT´S ON THE EXPERT´S MIND? What’s Andrea Bandelli Thinking about Now?
2.30 - 4.00 Orquideorama
COLLECTIVE WORKSHOP Until We Meet Again: Reimagining the Possible
4.00 - 5.00 Orquideorama
5.00 Entrada principal Parque Explora
6.00 - 12.00 Bar Victoria Regia
Buses will depart from Parque Explora to Victoria Regia at the conclusion of the conference. CLOSING PARTY
9.00-9.45 ORQUIDEORAMA KEYNOTE PRESENTATION The Art of Relevance Nina Simon (Santa Cruz Museum of Art and History, USA) Relevance isn’t about what’s #trending. It’s about unlocking meaning in people’s hearts. We all want our museums to be “relevant.” In this thought-provoking conversation Nina Simon will address how we can use relevance to matter more to more people. #CivicResponsibility #ElasticMuseum 9.45-11.00 ORQUIDEORAMA The Crowning Jury: Luis Marcelo Mendes (Museo de Arte Contemporáneo, Panamá), Silvia Singer (Museo Interactivo de Economía, México) and James Volkert (Exhibition Associates, US). Is 600 Kilos of Onion Enough? Regional Symposium of Feasts Lucía Bianco (Museo del Puerto de Ingeniero White, Argentina) As food culture is an important aspect in understanding history, the Museo del Puerto de Ingeniero White proposes an event that invites cooks, community institutions and organizers of popular festivals in the region to tell the story of their food traditions.
Neighbor in the Window: Broadcasting Through the Backdoor Andrés Alberto Duque (Museo de Arte de Pereira, Colombia) The Museo de Arte de Pereira, located in the heart of the city and surrounded by a large residential area, is perceived as an obtrusive curving wall. To counter this negative public perception, the museum proposes projecting audiovisuals on its façade accompanied with sound from a radio antenna to better “tune in” to its community. #ElasticMuseum #TakeOutTheExhibitions The History of an Object Bárbara Elmúdesi (MAM Chiloé / Museo Austral, Chile) This proposal questions the dynamics of power and authority in the creation of museum narratives by temporarily replacing the labels of 20 objects with stories based on personal interpretations of these objects contributed by visitors and narrated by a local writer. # Unlearn #NecessaryCollaboration Moving the Q Michael Andrés Forero (Museo Q, Colombia) This proposal envisions a traveling exhibition as a participatory exercise which
aims to document and display histories and current events of LGBTQ+ people. The Q Museum will be informed by traveling throughout the region and cooperating with others to pose questions and reimagine. #PolyphonicMuseums #Unlearn Mobile Network Natalia Segurado (Museo Provincial de Bellas Artes Franklin Rawson, Argentina) The role of taxi drivers in transmitting information about local culture is a very important link with the local community and tourists. This proposal explores the question: if a taxi driver is able to talk about politics, economy, and the weather…why not museums? #ElasticMuseum #NecessaryCollaboration 11.00-11.30 COFFEE BREAK 11.30-1.00 ORQUIDEORAMA On Stage Led by Madelka Fiesco (Papalote Museo del Niño, México) and Germán Paley (Museo de Arte Moderno de Buenos Aires, Argentina). All Power to the People: A Story of Revolution Through Inclusion Kelly McKinley (Oakland Museum of California, USA) “All Power to the People: Black Panthers at 50” is an exhibition about the creation and evolution of a radical political party and its aim to serve
oppressed people and fight injustice which continues to influence culture and activism locally, nationally, and internationally. Find out how the museum built community, civic and institutional support and buy-in for this controversial project; navigated potentially polarizing and traumatizing issues through community and stakeholder listening circles; and consulted with the community to inform all aspects of the project conception, interpretation and design. #PoliticalIncorrectness #NecessaryCollaboration Intuition Guides Us Marcela Bañados (Museo Taller, Chile) Learn about the creation of Museo Taller, a unique museum that gives life and meaning to its collection through the profound educational benefit of doing things. #Unlearn #AlternativeModels Museum + School Carlos Hoyos Bucheli (Museo La Tertulia, Colombia) Find out about the “Museum + School” program of the Museo La Tertulia which tries to understand the school as a museum through an exercise in which teachers, students, and renowned visual artists re-envision their neighborhoods and reaffirms the value of the school as a place for inquiry. #NecessaryCollaboration #School
Vaivén Project Mariana del Val (Museo Evita, Palacio Ferreyra, Argentina) Find out how The Vaivén Project uses art to foster and strengthen community values and attitudes. #NecessaryCollaboration Last Chance Katherine Annlise Román Aquino (Museo de Sitio Julio C. Tello de Paracas, Perú) This case study details how the Museo de Paracas was able to completely redesign its permanent exhibition with no financial resources. #CollectiveIndividual #ElasticMuseum Less is Sometimes More Claudia Beatriz Ferretto (Museo de Arte Eduardo Minnicelli, Argentina) Find out how Museo de Arte Eduardo Minnicelli (MAEM) has become a beloved institution and valued community asset despite its remote location in Patagonia Argentina and limited physical and financial resources. #ElasticMuseum Un-learning and Re-learning Customer Focus Myriam Springuel (Smithsonian Institution Traveling Exhibition Service (SITES), US) What happens when a 65-year-old organization, recognized internationally, observes decreasing interest in its offerings? Through internal reflection and conversations with exhibitors, learn how
SITES reexamined its customer base to un-learn decades of working methods and dramatically transform itself. #Unlearn The Museum in an Era of Selfies Alicia Cristina Martín (Museo Benito Quinquela Martín, Argentina) Learn how Museo Benito Quinquela Martín invites teenagers from diverse socio-cultural backgrounds to address current issues of concern to them and their application to solutions to broader community challenges. #NecessaryCollaboration #Adolescents The Importance of Addressing Difficult Societal Issues in Museums: The YouthLink Model Gonzalo Martínez (Reich + Petch Design International, Canada) Explore YouthLink, an exhibition program addressing social problems that teaches young people how to make good decisions so they are less vulnerable to crime and victimization. #ResponsabilidadCívica 11.30-13.00 I WANT TO EXPLORE HOW Explora Park teams will provide multiple opportunities to explore how their work has informed solutions to local community challenges as well as how they have revitalized the Moravia neighborhood, a community adjacent to Explora Park. Note: If you are enrolled in the talks with Explora teams, you must be at the
Explora teatro at 11:30 for an orientation. Afterwords, the conversations will be held with each of the directors in the designated rooms. The Moravia Tour begins at 11:30 at the Punto de informaciones ORQUIDEORAMA. Punto de Informaciones ORQUIDEORAMA Moravia Tour In charge of Moravia neighbors Visit the Moravia neighborhood and discover how a neglected and blighted area was transformed into an urban garden and meeting place. The process of environmental regeneration is the result of a joint project between state agencies, cultural organizations and community groups. #InMedellín
manages alliances and collaborative partnerships to extend its reach, resources and knowledge. Auditorio EXPLORA 3 To Contribute to the School Environment With Paola Trujillo (Director of Education and School Development) and the Parque Explora Team Everyday education in museums contributes to formal education. The Education and School Development team shares the main challenges and innovative experiences that are being developed to contribute to the education sector.
This activity is an outdoor tour with some physical activity (walks, use of stairs, etc).
Auditorio EXPLORA 4 To Conduct The Work at the Aquarium With Mauricio Posada (Director of the Aquarium) and the Parque Explora Team
Auditorio EXPLORA 1 To Expand The Organization’s Impact through Innovation With Andrés Roldán (Director General, Parque Explora) and the Parque Explora Team
Auditorio EXPLORA 5 To Manage Front Desk Operations With Ana Mejía (Director of Operations) and the Parque Explora Team
Gain greater insight from the director and staff of Parque Explora on how they decide which new projects to pursue for greatest relevancy and impact. Auditorio EXPLORA 2 To Manage Alliances With Marcela Pimiento Murillo (Director of Marketing and Services) and the Parque Explora Team Learn how Parque Explora successfully
The team shares insights on how they care for the park’s living collections.
Parque Explora receives 620,000 visitors a year at multiple locations. The operations team shares the key challenges and creative ways of dealing with them on a day-to-day basis. Auditorio EXPLORA 6 To Transform Ideas on Content With Ana Ochoa (Director of Communications and Culture) and the Parque Explora Team
How do you leverage content for greater impact and what, how and where is it communicated? How do you create content for a young audience? How do you make a difference with your content strategy? Sala Experimental 2 EXPLORATORIO To Apply Strategic Mapping in Project Development With José Ocampo (Designer) and the Parque Explora Team Learn about a “strategic map” that is a tool that organizes and invites you to rethink the “zero moment” of a project—the initial stage where details on resources, subject, scope and budget are defined. Taller Central EXPLORATORIO To Organize Collaborative Practices and Projects with the Community With Camilo Cantor (coordinator, Exploratorio) and Juliana Valdés (social worker, Exploratorio) and the Parque Explora Team Gain insight on how to generate best working practices with others and how to convert collaborative practices into working models that benefit the community. Laboratorio de ideación EXPLORATORIO To Conduct Museum Renovations at the Museum With Juan Pablo Gaviria (Director of Innovation and Development) and Claudia Aguirre (Director of Content and Appropriation) and the Parque Explora Team
Learn tactics and strategies in how to renovate galleries and a team building approach to work related to renovations, micro-renovations, and external exhibitions. 1.20-2.10 ORQUIDEORAMA LUNCH CONVERSATIONS Select from Today’s Menu of topics a conversation you would like to join. 1.30-2.10 Auditorio PLANETARIO WHAT´S ON THE EXPERT´S MIND? What’s Andrea Bandelli Thinking about Now? Distinguished museum professional, Andrea Bandelli, shares his profound insights on the museum field, concerns, and future challenges. Andrea Bandelli is director of the Science Gallery of Ireland. His professional interests include the intersection of sciences, art, democracy and public participation that can inform the rethinking of museums and cultural organizations.
Afternoon 2.30-4.00 ORQUIDEORAMA COLLECTIVE WORKSHOP Until We Meet Again: Reimagining the Possible Fundación TyPA (Argentina) Collective trust, implicit leadership, music, dance and the unexpected are part of this collective workshop where attendees will have the opportunity to
reflect on their shared experience at the conference and commit to some action steps they plan to implement in their workplace. 4.00-5.00 ORQUIDEORAMA Closing words María Eugenia Salcedo Repolês (Instituto Inhotim, Brasil) and Elaine Heumann Gurian (The Museum Group, USA) Maria Eugenia Salcedo Repolês and Elaine Heumann Gurian, using their own cultural and personal perspective, will audit many sessions and interview participants to glean the underlying and overarching themes present at the conference and will, together, but in their own language, present a synthesis. 6.00-12.00 Bar Victoria Regia Closing Party A celebration of our time together and a toast to the future with conference attendees. Buses will depart from Parque Explora to Victoria Regia (Calle 10 # 43A - 30, Parque del Poblado) at the conclusion of the conference.h
Let’s talk! Sharing… Images, metaphors, references, questions, comments and thoughts are welcome. Share your impressions with those in Medellín and beyond using the hashtag #ElMuseoReimaginado on Twitter and Instagram to make your comments and photographs easily accessible. Thinking and Writing... Reimagining the Museum doesn’t stop here. Some ideas will change and inspire new thoughts over time. Share your thoughts and reflections about your experience at Reimagining the Museum for a chance to win a complimentary registration to the American Alliance of Museums Annual Meeting and MuseumExpo in 2018 or the next edition of Reimagining the Museum. Send us a link to your published article at our e-mail address email@example.com to participate in the contest. We’ll also share your article on our social networks. All media is accepted. Revisiting the Previous Edition…. In 2015, the first edition of Reimagining the Museum was held in Buenos Aires, Argentina. It was an unprecedented opportunity for creativity and exchange that attracted 600 people representing more than 220 cultural organizations from over 24 countries. Professionals in the field shared their ideas with peers, and learned innovative practices. You can find the recordings of this conference on the YouTube channel of Fundación TyPA, as well as the published conference findings Clues to Change for the Museums of the Americas, in Spanish, English and Portuguese, available to download for free at issuu.com/fundacion.typa. You will also find the 2017 edition of the conference for future reference.