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other logos available books portfolios posters

web sites brochures magazines advertising newspapers


Bridging the Gap

what do we really know about students and what do they really know about us

Kelly F. Lowe, Director Learning Resouce Networks University of Wyoming

2009–10 Advertising and Information Contacts

Your complete resource for reaching the University of Wyoming and

Barbara Thorpe Display Advertising 307-766-6336 admanager@uwstudentmedia.info Lynne Ruggles Classifieds Advertising 307-766-6190 classifieds@uwstudentmedia.info

Laramie community

Meg Frost Accounting 307-766-5217 mfrost2@uwyo.edu Cary Berry-Smith Supervisor, Student Media 307-766-3826 cberry@uwyo.edu Student Media University of Wyoming 1000 E. University Ave. Dept. 3625 Laramie, Wyo. 82071

Visa and MasterCard now accepted!

www.uwstudentmedia.info V929

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Science is everywhere you l o ok. Reach

S E R I E S


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Satellite Subscribers Group Motorola, Inc.

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Fragen zum IRIDIUM-System und zu Motorolas Produkten für das IRIDIUM-System Motorola Satellite Subscriber Products Division

Was ist das globale IRIDIUM-System?

Ist das IRIDIUM-System-Portable-Telephone wirklich überall einsetzbar?

Um einen Anruf mit dem IRIDIUM-System-Portable-Telephone zu tätigen oder zu empfangen, ist ein direkter Kommunikationsweg zwischen einem der Satelliten und dem Telefon Voraussetzung. Gebäude oder ähnliche Hindernisse können die Kommunikation beeinträchtigen. Die Verwendung innerhalb von Gebäuden wird voraussichtlich eingeschränkt sein und ist abhängig von der Gebäudekonstruktion, dem Ort und anderen relevanten Faktoren.

Vereinfacht gesagt ist das IRIDIUM-System ein Netzwerk von 66 IRIDIUM-Satelliten in erdnahen Umlaufbahnen. Es ermöglicht die sichere und weltweite Übertragung von Daten unterschiedlicher Art wie z.B. Voice, Paging und Facsimile.

Der Betrieb innerhalb von Fahrzeugen (z.B. Taxen) wird sowohl vom Fahrzeugtyp als auch von der Umgebung in der sich das Fahrzeug befindet abhängig sein. In diesen Situationen kann eine externe Antenne die Leistung verbessern.

Wer wird die Technologie des IRIDIUM-Systems verwenden?

Das IRIDIUM-System - inbesondere Motorolas IRIDIUM-System-Portable - ist ideal für jeden, der auf eine ortsunabhängige Kommunikationsverbindung angewiesen ist, sei es für geschäftliche, gewerbliche oder staatliche Zwecke, für Expeditionen oder andere Aktivitäten.

Ist das IRIDIUM-System-Telephone wirklich transportabel?

Unbedingt. Das IRIDIUM-System-Telephone gehört zu einer neuen Generation leichtgewichtiger und transportabler Telefone, welche viele der üblichen Merkmale gegenwärtiger portabler Telefone beinhaltet. Im Vergleich zu den Vorgängern stellt das IRIDIUM-System-Telephone einen enormen technologischen Sprung hinsichtlich Kosten, Gewicht und Ausmassen dar.

Bietet das IRIDIUM-System-Telephone die Möglichkeit des Datenaustausches?

Kann das IRIDIUM-Sytem-Telephone anstatt eines Mobiltelefons verwendet werden?

Ja. Motorolas IRIDIUM-System-Portable-Telephone ermöglicht nicht nur globale Kommunikation via Satellit, sondern ist auch kompatibel zu den meisten terrestrischen Systemen. Dies wird durch den Einsatz optionaler Module, den Terrestrial Radio Cassettes (TRC), gewährleistet.

Eine Datenschnittstelle wird das Senden und Empfangen von Facsimile und asynchronen Daten bis zu 2400 bps ermöglichen. Der Datenservice ist voraussichtlich innerhalb von 12 Monaten nach der kommerziellen Einführung verfügbar

Wann wird der IRIDIUM-Service zur Verfügung stehen?

Vorbehaltlich einiger Genehmigungen wird das IRIDIUM-System voraussichtlich Ende 1998 den Teilnehmern zur Verfügung stehen. Motorola Satellite Subscriber Products wird dann ein neues Zeitalter globaler Telekommunikation einleiten. ©

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are trademarks of Motorola, Inc.

IRIDIUM is a registered trademark and service mark of Iridium, LLC


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Reach Motorola’s Satellite Series Accessories for the Iridium® system

S E R I E S

For More Portable Dock ™ Chargers: Desktop Charger AC Travel Charger Solar Charger International Plug Kit Auto Accessory Adapter StarTAC Charging Adapter

Carry Accessories: Soft Carry Case Leather Holster Lanyard Accessory Carry Case

Antennas: Antenna Adapter Portable Auxiliary Antenna Mobile Magnetic/Permanent Antenna Lithium Ion Fixed Site Antenna Batteries: Data: Standard Capacity RS232 Adapter High Capacity Ultra High Capacity , and MOTOROLA are trademarks of Motorola, Inc. Iridium is a registered trademark and sevice mark of Iridium, LLC ©1998 Motorola Inc. All Rights Reserved

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For more information contact:

Motorola Satellite Subscriber Products 600 North U.S. Highway 45 Libertyville, Illinois USA 60048 800-331-6456 FAX 847-523-0409 email sspo@isp.csg.mot.com Motorola Messaging Systems Products Group 1500 Gateway Blvd. Boynton Beach, Florida 33426-8292 ©

Motorola 1998

and

are trademarks of Motorola, Inc.

IRIDIUM is a registered trademark and service mark of Iridium, LLC. Apple and Macintosh are trademarks of Apple Computer, Inc. Windows is a trademark of Mirosoft Corp. Copyright © 1998 Motorola, Inc. and its licensors. All rights reserved. QuickTime and the QuickTime logo are trademarks used under license.

Macintosh

#01173

Windows

System Requirements

System Requirements

- 68040 Macintosh (Power Macintosh recommended).

- Multimedia PC level ll (Pentium 75 or higher recommended)

- 8 MB RAM (16 MB or more recommended)

- 8 MB RAM (16 MB or more recommended)

- 2X CD-ROM (4X or higher recommended) - Quicktime™ 2.5 (supplied) or higher.

- 2X (4X or higher recommended) - Quicktime™ 2.1.2 for Windows 16-bit (supplied) or higher. - Indeo™ Video codec 3.22 (supplied)

- Indeo™ Video codec 3.22 (supplied)

- 8-bit color display (A resolution of 640x480, 16-bit recommended setting)

Installing QuickTime™

To install Quicktime 2.5, open the folder QTforMAC and double click on the file named Install Quicktime™. To install Indeo™ Video, simply drop the file into the extensions folder.

- 8-bit color display (A resolution of 640x480, 16-bit recommended setting)

Installing QuickTime™

To install Quicktime 2.1.2 for Windows 16-bit, open the folder QTforPC and double click on the file QT16.EXE

To Run Program*

To Run Program*

Insert CD-ROM. Double click on the file FOR_ MAC.EXE.

Insert CD-ROM. Double click on the file FOR_ PC.EXE.

If you experience problems with the display of the video, make sure Quicktime™ extensions are turned on and that there is a file named Indeo™ Video (version 3.22 or higher) inside your extensions folder. If you do not have these required components, the installation for Quicktime™ 2.5 and the file Indeo™ Video can be located inside the folder QTforMAC on the CD-ROM.

If you experience problems with the display of the video, make sure Quicktime™ 2.1.2 for Windows 16-bit is installed. If you do not, the installation for Quicktime™ 2.1.2 16-bit can be located inside the folder QTforPC on the CD-ROM.

You may quit the program at any time by using the QUIT button or typing command-Q.

*For optimum performance, please quit all other programs before running this CD-ROM.

*For optimum performance, please quit all other programs before running this CD-ROM.

Never before has truly global satellite communications been possible in the form of a compact, personal, handheld portable telephone. This family of Motorola products will deliver on-demand global communications via the Iridium® system. Motorola’s Satellite Subscriber Products Division brings you the portable telephone, pager, mobile telephone, accessory chassis for multiple environments, L-band transceiver, and radio channel unit. Tools for the 21st Century. We look forward to assisting you with your global communication needs.

Click on any button or name to enter section. Video will automatically play at the beginning of each section. Use this button to move forward and backward page by page.

When in a section click menu to go to beginning of section. To get back to main menu click main found at the beginning of each section.

To exit click Quit. A video will automatically play and the program will quit after 15 seconds (this allows time to write down contact numbers).

You may quit the program at any time by using the QUIT button or typing control-Q.

All information subject to change.

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Bridging the Gap 12-page booklet with rivet binding LeaRN –University of Wyoming

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Bridging the Gap

what do we really know about students and what do they really know about us

Kelly F. Lowe, Director Learning Resouce Networks University of Wyoming

Information from the College Student Expectations Questionnaire [CSXQ]1

For years we have been studying student expectations. The literature in student affairs relating student behavior and student retention to un-met or un-reasonable expectations is one of the more exciting areas of study.

83% of students felt that they would take detailed notes during class.

One area that we need to look much more closely at is the mis-match, or “gap” between student expectations (however un-reasonable they may appear) and faculty expectations. Local data, as well as data provided by the CSXQ.

20% of students felt that they would have to write a paper of more than 20 pages.

According to the most recent, nationally normed sample (2005), college freshmen have the following expectations about their college academic experience [n = 37,962]: 91% of students felt they would achieve grades of “B” or higher. 58% of students feel they will go on to some form of graduate education. 17% of students feel that they will spend 26 hours or more on outside-of-class work (homework, reading, writing, labs, &c.).

1 For more information, see Schilling, K.M. & Schilling, K.L., (1999). Increasing expectations for student effort. About Campus, 4(2), 4-10; and, Kuh, G.D., & Pace, C.R., (1998). College Student Expectations Questionnaire. Bloomington, IN: Center for Postsecondary Research ad Planning, School of Education, Indiana University.

25% of students felt that they would work with a faculty member on a research project.

68% of students felt that they would contribute to class discussions.

88% of students expect to read fewer than 10 non-assigned books during the school year. 28% of students plan to attend a lecture or panel discussion. 31% of students plan to attend an art exhibit/gallery or a play, dance, or other theater performance (on or off campus). 81% of students plan to use campus recreational facilities. 17% of students plan to do off-campus volunteer or service-learning. 60% of students plan to discuss current events.

13% of students felt that they would socialize with faculty outside of class.

21% of students plan to discuss the ideas and views of other people such as writers, philosophers and historians.

85% of students felt that they would complete all assigned readings before class.

91% of students expect to like college.

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Bookplate

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Bookmarks

www.SciencePosse.org Jesse S. Anderson Science and Technology Program Coordinator

and Understanding in Wyoming

Sc

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PO

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Enhancing Science Awareness

•  WANTED: Science ALIVE! •  Science Event Collaboration •  Podcasting •   Exploring Science Workshop •   Professional Development   for Teachers

Science is everywhere you look.

Enhancing Science Awareness and Understanding in Wyoming

SSE

•  WANTED: Science ALIVE! •  Science Fair Collaboration •  Podcasting •  Exploring Science Summer  Workshop •  Professional Development   for Teachers

University of Wyoming The Graduate School Dept. 3108, 1000 E. University Ave. Laramie, WY 82071

Jesse S. Anderson Science and Technology Program Coordinator

Knight Hall, Room 103 (office) (307) 766-6310 (307) 766-2374 (fax) JesseSA@uwyo.edu

University of Wyoming The Graduate School Dept. 3108, 1000 E. University Ave. Laramie, WY 82071

A University of Wyoming Graduate  School program, funded by:

www.SciencePosse.org

Knight Hall, Room 103 (office) (307) 766-6310 (307) 766-2374 (fax) JesseSA@uwyo.edu A University of Wyoming Graduate School program,  funded by:

Department fo Health and Human Services • National Institutes of Health

NCRR

Supported by a Science Education Partnership Award (SEPA) from the National Center for Research Sources

Department fo Health and Human Services • National Institutes of Health

NCRR

Supported by a Science Education Partnership Award (SEPA) from the National Center for Research Sources

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Policies 2009–10 Advertising and Information

Market Profile What’s your share worth? The university community

2009–10 Advertising and Information

comprises one of the most significant buying forces in Wyoming. An independent survey of college students has shown that 79% of University of Wyoming students use The Branding Iron as their primary source of information. National Contacts

Your complete resource for reaching the University of Wyoming and Laramie community

Barbara Thorpe Display Advertising 307-766-6336 admanager@uwstudentmedia.info Lynne Ruggles Classifieds Advertising 307-766-6190 classifieds@uwstudentmedia.info Meg Frost Accounting 307-766-5217 mfrost2@uwyo.edu

surveys have shown that each college student spends an average of $845 per month on living expenses. University of Wyoming – Laramie campus (2008) Undergraduates Graduates

8,203 1,796

Faculty and staff Total

3,006 13,005

Laramie population (2009)

27,241

Cary Berry-Smith Supervisor, Student Media 307-766-3826 cberry@uwyo.edu

Visa and MasterCard now accepted!

Student Media University of Wyoming 1000 E. University Ave. Dept. 3625 Laramie, Wyo. 82071

upside down, sideways or in a manner not in traditional newspaper format.

Rates Student Media reserves the right to change its rates and publication dates. Should such instances occur, Student Media will give 30 days notice to all advertisers affected.

Alcohol Advertising All ads promoting alcohol consumption will contain the phrase “drink responsibly” at no extra charge. No ad may advertise drink prices.

Credit and Payment All advertisers are required to prepay unless credit is established. To receive credit, a credit application must be returned to and approved by the Student Media business office. Make checks payable to Student Media. Visa and Master Card are accepted.

Political Advertising Political advertising must be paid in advance. All applicable discounts will be given. Ads must be labeled Paid Political Advertisement and the sponsor must be clearly visible.

Billing Advertisers with approved credit are billed monthly and are due 30 days from billing date. Credit is limited to 60 days. In the event this limit is exceeded, collection action may be taken. The account may not be permitted to place more advertising until the unpaid balance has been paid. Future business advertising may be permitted only with prepayment. Accounts sent to collections will be responsible for all collection costs and/or fees allowed by law.

Edit or Rejection of Copy Student Media reserves the right to edit or reject any advertisement, for any reason, at any time which does not comply with the policies and/or judgments of Student Media. The right is reserved to set the words “paid advertisement” above any advertisement found to appear as editorial or news material.

Make Goods In case of errors or omissions, the Student Media’s liability, if any, will not exceed the cost of the space occupied by the error. Student Media is not responsible for incorrect copy submitted by the advertiser or typographical errors which do not lessen the effectiveness of an ad. The advertising coordinator will base any adjustments on the percentage the error detracts from the total effectiveness of an ad message, if notified before the next insertion or within five days after a single insertion.

Ad Proofs and Revisions Student Media provides free ad design through its Design Department. Proofs are available, upon request, to check for accuracy of the submitted copy. Any changes in design or copy not included in the original order, will be charged at a rate of $30/hour (one hour minimum). Errors on the part of Student Media are corrected free of charge. Indemnification Student Media will not knowingly accept or publish any ad that is in violation of the law. The advertiser or agency states that it has the authority to place the ad and agrees to assume the liability for all contents of all ads printed, as well as any claim arising therefrom made against Student Media.

Position Page position can not be guaranteed. Requests for page placement are charged at 25% of the total ad cost. However, all requests will be honored when possible. No display advertising will be published

www.uwstudentmedia.info V929

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Rate Card Student Media – University of Wyoming

2009–10 Advertising and Information

Publication Calendar AUGUST 2009 M

Circulation The Branding Iron is published Tuesday through Friday during the fall and spring university sessions, excluding University holidays. The Summer Branding Iron is published Thursday during the summer session.

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7,000 issues of The Branding Iron are distributed to 100 locations on and off campus. In the summer, 3,000 issues are distributed. Mechanical specifications Photo offset reproduction Page image: Standard page format:

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Printing:

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Special Sections August 25 – Welcome Back edition September 11 – Sports Preview December 1–4 – Holiday Gift Guide January 12 – Welcome Back edition January 15 – MLK Days of Dialogue special section February 12 – Valentine’s Day May 6 – Graduation special section Other Special editions occur during the school year and will be announced in the future.

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2009–10 Advertising and Information

2009–10 Advertising and Information

The Branding Iron Display Advertising Rates (per column inch) RSOs $5.60 Campus $6.80 Local $7.65 National $10.55 All rates are non-commissionable.

Special Sections and Publications

Advertising Deadline The deadline is 1 p.m. two working days before publication. Color Rates The following charges are in addition to advertising space cost. Full process color $400 Spot color Standard colors $100 (per color) Custom colors $175 (per color)

DID YOU KNOW? Four-color ads have a dramatic impact on readership over black and white ads. It has been found that four-color ads are up to 45% more noted than black and white ads.

Standard Colors Process Blue

Royal Blue

Reflex Blue

Turquoise

Shamrock Green

Deep Purple

Cerise

Signature Red

Process Red

Spartan Red

Vivid Orange

Process Yellow

October Brown

Fall Special Sections Welcome Back edition Sports Preview Varsity Holiday Gift Guide

Aug. 25 Sept. 11 TBA Dec. 1–4

Spring Special Sections Welcome Back edition

Jan. 12

Martin Luther King, Jr. Days of Dialogue Varsity Valentine’s Day Graduation special section

Jan. 15 TBA Feb. 12 May 6

Tearsheets (ROP and classified) Upon request, three tearsheets will be provided free of charge for each ad that is placed. Additional tearsheets will be provided at a charge of $2.50 per tearsheet, which includes postage. Preprinted Rates 1–4 pages 5–8 pages 9–12 pages 13–16 pages 16+ pages

Inserts $405 $445 $480 $505 $545

Requirements The advertising manager must receive one complete copy of the proposed insert for review of acceptability ten (10) days prior to proposed shipping date.

Additional special sections and publications will be announced throughout the year. Special Section Advertising Rates An additional charge for advertising within these sections is $1 per column inch.

Size of insert must be tabloid or smaller. Minimum number of inserts is equal to the circulation run: 7,000 during the school year; 3,000 for The Summer Branding Iron.

Special Section Deadline The deadline for special section ads is 1 p.m. the week prior to publication.

Complete preprint shipment must arrive at printer no later than seven (7) working days prior to the desired date of distribution. Ship preprinted inserts to: Signature Offset Attn: Branding Iron Inserts 224 Commerce St. Broomfield, Colo. 80020

HOW MANY COLUMNS IS YOUR AD?

File Specifications Electronic artwork must be 300 dpi. Full-color ads must be CMYK, black and white ads in grayscale. Spot color ads must have the color specified as a spot color and not process. Student Media prefers ads submitted electronically to be in PDF format. Editable files are preferred. In the chance that the ad must be modified, Student Media reserves the right to modify the ad to fit the published dimensions, unless specifically instructed otherwise, or perform other processes that must be made to make the ad suitable for publication. Student Media assumes no responsibility for the printed quality of submitted ads that do not meet the above minimum specifications. Student Media will, however, do what it can to make your ad look its best when submitted to be printed. Additional Information Student Media reserves the right to charge extra for unusual or extensive production work. Please refer to the Ad Proofs and Revisions Policy. Special artwork and photos produced by Student Media are for use in those publications only. Arrangements may be made by the advertisers for the purchase of logos created by Student Media. The Branding Iron does not accept half columns or half inches. Any ad submitted with half column or half inch dimensions will be automatically increased to the next column or inch size and will be charged that rate. Rush charges of 100% of ad cost may be assessed if ad is received past the deadline.

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COMING SOON!

2009–10 Advertising and Information The Branding Iron Classified Advertisements Classified Word Advertising Rates Number of insertions On campus 1 day insertion $0.23/word* 2 or more day insertions $0.21/word* *10 word minimum

Off campus $0.27/word* $0.25/word*

Enhancements Bold, all caps $2/day/enhancement

Additional Information All ads promoting alcohol consumption will contain the phrase “drink responsibly” at no extra charge. All classified advertising will be prepaid with order unless otherwise approved by Student Media. “Found” ads are free (up to 12 words). Refunds or credit will not be given for cancelled classified advertisements that have run, but credit will be issued for future advertisement. Failure to use credit by the end of the publishing year will result in forfeiture of credit. Classified Display Advertising Classifieds ads that are boxed and contain special formatting or artwork (e.g., logos) are considered Classified Display Advertisements and cost $8.65 per column inch with a two column inch minimum. For special sections the rate is $9.65 per column inch. Help Wanted Housing for Rent Housing For Sale Instruction Lost Personals

2009–10 Advertising and Information Subscriptions

Owen Wister Review The literary and arts journal of the University of Wyoming

The Owen Wister Review is UW’s nationally acclaimed literary and arts journal.

Roommates Services Wanted Yard Sale

Ad sizes Full page Half page

Rates 1 year of The Branding Iron & Summer BI mailed to the subscriber on Fridays

$100

1 year subscription to all publications

$125

Owen Wister Review (single issues) Current Issue $8.95 Past issues $2.50 ($2.00 shipping & handling per copy; 6% Wyoming sales tax) Check out current and past issues of OWR and use our online order form, at www.OwenWisterReview.info/order .

Specifications Trim size 6 in. x 9 in. Perfect binding Full color cover Full color art pages on glossy stock

Classified deadline Noon, the day before publication

Categories Announcements Campus Entertainment For Rent For Sale Found

SING ONLINE ADVERTI will soon be Student Media advertising offering online the Branding opportunities on Reach and Iron Online and e magazines. Frontiers, our onlin

To order, send address and payment to: Student Media ATTN: Sales and Circulation University of Wyoming 1000 E. University Ave. Dept. 3625 Laramie, Wyo. 82071

30p x 48p (5 in. x 8 in.) 30p x 24p (5 in. x 4 in.)

Ads are printed in black and white only. Rates Full page $110 Half page $65

Graphics Arts & Production (GAP) is Student Media’s in-house design studio. Headed by an industry professional, GAP offers a wide array of graphic design services. Whether it’s a Web site to any variety of print material, we can offer full-service one stop convenience. Rates Students and Student Organizations $25/hour* Campus $30/hour* Off Campus $35/hour* *One hour minimum Contact Jim Fuerholzer Graphic Designer (307) 766-6351 jfuer@uwyo.edu online at: gap.uwstudentmedia.info

Publication date: April, 2010 Ad deadline: TBA

Orientation Guide

Published in conjunction with the first Orientation session of the summer, this guide is an opportunity for newly arriving UW students and their families to acquaint themselves with UW and Laramie. Besides being given to incoming new students, the Guide is available to the general campus population throughout the year. For more information, please e-mail Student Media Circulation and Sales at admanager@uwstudentmedia.info or call (307) 766-6336 .

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jim fuerholzer

design

po box 1458 Laramie, Wyoming 82070 307•343•0264 contact@fuerholzerdesign.com www.fuerholzerdesign.com

Miscellaneous Portfolio  

A portfolio of print odds and ends.

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