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THE FUTURE IS DIGITAL—AND IT’S ALREADY HERE Digital technology has already revolutionized the marketing world. It gives businesses the opportunity to reach customers more effectively and efficiently. The old expensive, largely outdated tactics of traditional advertising have been superseded by more affordable, results-driven digital initiatives allow companies to attract and convert higher quality leads and nurture them throughout the customer journey. That, of course, leads to sustainable growth, and a much better bottom line.

T R A D I T IO NA L VS D IG I TA L M A R K E T I N G C O ST S COST TO REACH 2,000 PEOPLE

TRADITIONAL

DIGITAL

BROADCAST $150

SEARCH $50

NEWSPAPER $250

SOCIAL NETWORKING $75

MAGAZINES $500 DIRECT MAIL $900

p: 864.627.1676

2017

D I G I TA L REPORT 6

fuelingbrands.com

Fuel17 Digital Report