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A NEW ERA IN MARKETING The old days of cold calls, word-of-mouth, and strictly traditional advertising are no longer effective. Advancements in technology, particularly mobile, have enabled people to look for and access the information they need in entirely different ways. Prospects and customers are armed with more resources and real-time options than ever before. They’re doing their own research and forming their own opinions about your company before your sales team is even aware. As a result, the sales cycle has been turned upside-down. Prospects and leads are entering the funnel at different points, in different ways, for different reasons. The key to success is reaching these prospects—your potential customers—where they live. The following are just a few ways digital marketing can help your company become more successful and profitable.

81%

OF ONLINE SHOPPERS

CONDUCT ONLINE RESEARCH BEFORE BUYING

*Retailing Today

60%

61%

OF CONSUMERS

OF SHOPPERS

START THEIR RESEARCH ON A SEARCH ENGINE BEFORE HEADING TO A SPECIFIC WEBSITE

READ REVIEWS BEFORE MAKING A PURCHASE

*eConsultancy

3

ONLINE STORES ON AVERAGE

ARE VISITED BY CONSUMERS BEFORE MAKING A PURCHASE

*Retailing Today

*Retailing Today

US TOTAL MEDIA AD SPENDING SHARE, BY MEDIA, 2014-2020

p: 864.627.1676

2017

D I G I TA L REPORT 3

fuelingbrands.com

Fuel17 Digital Report