WHY DOES MY BUSINESS NEED DIGITAL MARKETING IN 2017?
Even though we live in the “Digital Era,” digital marketing remains something of an enigma. Many business owners simply don’t understand it. And that makes perfect sense because it is complex, multifaceted, and requires a high degree of specialization. It encompasses multiple disciplines that must all work together in order to be effective: web development, branding, design, writing, social media, database marketing, search engine optimization (SEO), search engine marketing (SEM), behavioral marketing, research/analytics, marketing automation, and strategic content generation. That’s a lot of stuff. No one person can do it all. It’s impossible. It takes a team. But the fundamental question remains: why does my business need it?
Short Answer: Effective digital marketing will radically enhance your company’s ability to reach new prospects, turn them into customers, and build loyalty. In today’s world, digital marketing is the single most effective and efficient way to grow your business. Period. What’s more, businesses that do not master digital marketing at some level will be left behind. The reason being simply, your customers receive information and respond to communication differently today than they did even a few years ago.
D I G I TA L REPORT 2